The document outlines two calls related to creativity and technology. Call 3 aims to support technology transfer to creative industries through innovation actions funding projects that help creative industry SMEs adopt emerging technologies. Call 3 also aims to boost synergies between artists, technologists and creative people through 1) a network and prototype competition and 2) an artist brokerage service or STARTS prize recognizing technology-arts collaboration. The total budget across the two calls is 19 million Euros.

1. ICT work programme 2016-2017
ICT 21 – CALL 3
Support technology transfer
to
the creative industries
Albert Gauthier
(Unit G.2 – Creativity)

2. Art as expression of Creativity

3. Creativity
Creativity is the process of having
original ideas that have value
Sir Ken Robinson
Sir Ken Robinson, PhD is an internationally recognized leader
in the development of creativity, innovation and human
resources in education and in business. He is also one of the
world’s leading speakers on these topics, with a profound
impact on audiences everywhere.
http://steamconnect.org/sir-ken-robinson-can-creativity-be-
taught/

5. If Creativity is a skill, can anyone learn it?
(Technology Enhanced Learning and Gaming)
Can we construct a computer capable of human-
level creativity?
(Future Emerging Technologies)
Can we develop programs/tools to enhance human
creativity?
(Creativity in R&I programme)

7. Engineering = Sir James Dyson
Technology = Sir Jonathan Ive

8. Creativity in Engineering
The Ballbarrow
winner of
the Building Design Innovation Award in 1977

9. Sir James Dyson

10. Creativity and Technology

11. Sir Jonathan Ive

13. 13
H2020
What's next?

14. ICT work programme 2016-2017
ICT 21 – CALL 3
Support technology transfer
to
the creative industries
Albert Gauthier
(Unit G.2 – Creativity)

15. Why ?
To increase the competitiveness of the European creative industries
SMEs represent 85% of all actors in the creative industry sector, but they often face
difficulties in adopting state of the art ICT technologies
=> stimulating ICT innovation in SMEs,
+ fostering exchanges between the creative industries SMEs and providers of
innovative ICT solutions.

16. What ?
Actions should support creative industries SMEs in leveraging emerging ICT technologies
for the development of innovative products, tools, applications and services with high
commercial potential.
(No further guideline)

17. How ?
Proposals should ensure that creative industries SMEs are participants in the consortium
and take on a driving role in the action, i.e. leading the innovation activities and
liaising with end-users, ensuring that the work responds to a clear market demand.
The draft business plan provided should demonstrate that the solutions are cost-
effective, market-ready and targeted at existing markets with a potential for cross-
border extension.
Proposals should make clear if the action would lead to impacts at European or
international level and explain how the achievement of those impacts would be
measured.

18. Action: Innovation Actions
Project duration: expected 12<-> 18 month
Project funding: expected 0.5 <> 1 Mio €
Total budget: 14 Mio € (Indicative)
Opening: 20 October 2015 (Indicative)
Deadline: 12 April 2016 at 17.00 Brussels time (Indicative)
18
Support technology transfer
to the creative industries

19. ICT work programme 2016-2017
ICT 36 – CALL 3
Boost synergies between artists, creative
people and technologists
(Unit G.2 – Creativity)

20. Why?
Innovation, today, is as much about novel solutions that technology and design can
provide as it is about understanding needs of society and ensuring wide participation
in the process of innovation.
In this context, the Arts are gaining prominence as a catalyst of an efficient conversion of
S&T knowledge into innovative products, services, and processes.
The challenge is to accelerate and widen the exchange of skills of artists and creative
people with entrepreneurs and technologists, thus creating a common language
and understanding.
This topic supports the STARTS (S&T&ARTS) initiative, fostering innovation at the nexus
of 'Science, Technology and the Arts'.

21. How?
The activities are structured as follow:
A. Innovation Action establishing a structured dialogue between creative people and
technology developers:
1. Develop a Network
AND
2. Organise a competition for Creative & Technologist to build prototypes.
B. Coordination and Support Action encouraging artists' integration into research and
innovation projects, providing visibility of good practices and rewarding them
1. Brokerage service for artists in research and innovation projects
OR
2. Implementation of a 'STARTS prize'

22. How?
The activities are structured as follow:
A. Innovation Action establishing a structured dialogue between creative people and
technology developers:
1. Develop a Network
AND
2. Organise a competition for Creative & Technologist to build prototypes.
B. Coordination and Support Action encouraging artists' integration into research and
innovation projects, providing visibility of good practices and rewarding them
1. Brokerage service for artists in research and innovation projects
OR
2. Implementation of a 'STARTS prize'

23. A 1 Develop a Network
It will identify the relevant regional, national and international agencies active in
education, research and economic support of the Creative Industries
• Establish a Europe wide sustainable structured dialogue, ensuring the
synchronisation of the efforts
• Promote the replication of successful initiatives across other industries and European
countries.

24. A 2 Competition
Taking advantage of existing structures such as fab labs, creative and innovation hubs.
Combine the following activities:
1. Launch a yearly Europe wide competition for the best creative product ideas
2. Promote the newly selected ideas
3. Ensure the financial support of their realisation.
4. Promote the prototypes resulting from the selection of the previous year
• Develop a sustainability strategy to ensure the persistence of the experiences gained
and the coordination mechanisms set up during the action beyond the funding period.

25. A 2 Competition
Selection of
best ideas
Promotion
of best
ideas
Support
realisation
Promote
prototypes
Launch
competition

26. A 2 Competition
Selection of
best ideas
Promotion
of best
ideas
Support
realisation
Promote
prototypes
Launch
competition

27. A 2 Competition
Teams of creative individuals and technologists providing novel ideas
Evaluation criteria:
• Originality
• Feasibility
• Economic or social value potential.

28. A 2 Competition - Resources
The consortium will define the process for selecting the prototype developments
Typical financial support per experiment: < 50.000 € (+/- 50 prototype)
Estimated Total Grant: about EUR 3 million
At least 80% of the funding should be dedicated to the prototype developments.
It is recommended to also use established networks reaching out to SMEs like the
Enterprise Europe Network and the NCP network for calls publications and
awareness raising towards SME's. NEM ???????

29. How?
The activities are structured as follow:
A. Innovation Action establishing a structured dialogue between creative people and
technology developers:
1. Develop a Network
AND
2. Organise a competition for Creative & Technologist to build prototypes.
B. Coordination and Support Action encouraging artists' integration into research and
innovation projects, providing visibility of good practices and rewarding them
1. Brokerage service for artists in research and innovation projects
OR
2. Implementation of a 'STARTS prize'

30. B 1 Brokerage service
Coordination and Support Action to provide a brokerage service that will:
• Fund short-term residencies/fellowships in running H2020 projects or in
institutions and sponsor ‘matchmaking events’ (workshops, hackatons, etc.) that will
allow artists and ICT experts to develop common work practices and address
concrete problems.
• Set up an online platform to match partners from the ICT and the Arts, identify
concrete R&D&I problems that artistic practices could help address.
• Organise an annual high visible STARTS event with international outreach bringing
together H2020 projects, industrial players and artists and showcasing successful
interactions between industry, technology and the Arts.
Budget: 4 Mio € (estimated)
Duration: 4 years (estimated)

31. B 2 "STARTS" prize
Coordination and Support Action to implement a 'STARTS prize'
STARTS == Science, Technology and the Arts
Reasoning:
• Showcase vision and innovation in technology rooted in links with the Arts by giving
visibility to the most forward- looking collaborations and the impact on innovation that
they have achieved.
• Rewarding outstanding contributions to innovation resulting from collaborations of
technology with the Arts.

32. B 2 "STARTS" prize
Coordination and Support Action to implement a 'STARTS prize'
Two annual prizes (20.000 € each):
• One honouring artistic exploration where appropriation by the Arts has altered (the
use, deployment, or perception of) technology
• One honours works linking ICT and the Arts (technological or artistic) that open new
pathways for innovation and/or society.²

33. B 2 "STARTS" prize
Coordination and Support Action to implement a 'STARTS prize'
The support action will ensure:
• Publicising the prize,
• Handling of submission in a scalable manner,
• Establish the evaluation procedure for the prize in liaison with the EC services,
• Organise the award ceremony together with an exhibition and a (travelling) exhibition
of shortlisted works.

34. encouraging artists' integration
Coordination and Support Action to implement a 'STARTS prize'
Visibility and impact:
• Be a long-term commitment,
• Must reach out to both technology/industry and to the art world.
(Might therefore be best linked to an existing high profile prize allowing leveraging
existing resources and credentials.)
Budget: 1 Mio € (estimated)
Duration: four years (estimated)

35. A) ICT-36 IA
Action: Innovation Actions
Project Size: 3 Mio € (Indicative)
Budget: 3 Mio € (Indicative)
B) ICT-36 CSA
Action: Coordination and Support Actions
Project duration: expected 4 years
Project size: 4 Mio € (Brokerage) and 1 Mio € (Prize)
Budget: 5Mio € (Indicative)
Opening: 20 October 2015 (Indicative)
Deadline: 12 April 2016 at 17.00 Brussels time (Indicative)
35
Boost synergies between artists,
creative people and technologists

36. 36
Thank you!
How to keep in touch:
emails: CNECT-CREATIVITY@ec.europa.eu
Twitter account: @ICTCreativityEU
Draft WP available at:
https://ec.europa.eu/programmes/horizon2020/en/draft-
work-programmes-2016-17

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