Are your company values feeling outdated and boring? Has it been awhile since you looked them over? If so, it might be time to give them a refresh. See how some organizations are creating stellar cultural values that stick with their employees. And check out our tips and tricks to create and update your own.

1. Don’t have company values?
Do they just need a refresh?
Check out this list of values to get you started.
Tips and Tricks to Build Memorable Company Values

2. USE ACRONYMS TO MAKE YOUR VALUES EASIER TO INTERNALIZE
D
E
L
I
G
H
T
elight customers
lect to spread positivity
ncrease communication with open engagement
o the extra mile with passion
ead with solutions and embrace change
old oneself accountable
reasure culture and freedom

3. ADD SOME PERSONALITY AND FLARE BY INCLUDING PUNCTUATION AND SHORTHAND
Honesty, Integrity & Transparency
Safety is our Absolute Obsession
Be the Best U Can Be
Always Show Caring, Fairness &
R-E-S-P-E-C-T
Quality = Doing it Right Every Time!
Keep our Promises – (period)
Be Positively Engaged @ Work & Life!
Smile and Laugh Often

4. THEME YOUR VALUES TO APPROPRIATELY MATCH YOUR ORGANIZATION
You can’t go wrong by doing the right thing.
I’ll always have your back.
Be fanatical about what you do.
Be as fresh as our food.
Stay hungry.

5. STRESS THAT YOU’RE A TEAM BY REPEATING A TERM LIKE “WE”
Customer First. We are a customer service company that happens to do much more.
Teams Are Families. We care for one another, trust each other, and empower each other.
Decidedly Determined. We pursue our goals with passion and purpose.
High Quality. Done is better than perfect but we don’t stop until we over-deliver.
Every Day is a School Day. We never stop growing through feedback and learning.
Constant Innovation. We build the best to be the best.
Stay Lean. We snack small but dream in 10 courses.
Always Honest. We are transparent, ethical and open in our communication.
Be Outrageous. A little weird and always fun.

6. HIGHLIGHT KEY THEMES AND IDEAS
Think Big – Believe, challenge yourself, and take action
Accountability – Own it!
Integrity – Our thoughts, words, and actions are aligned
Community Matters – Make a positive impact in the community
Empowerment – An entrusted team creates powerful members
Be Awesome – Wow members, deliver excellence, and have fun

7. MAKE YOUR VALUES CONVERSATIONAL
Data empowers people to impact the world for the better
Clever solutions to “unsolvable” problems
Data over intuition
Relentless focus on customer value and user experience
Meet our customers where they are
Transparency and accountability with customers and each other
In it together
Remember why we’re here

8. SHORT, SIMPLE, SINGLE - WORD VALUES MAKE YOUR VALUES EASY TO INTERNALIZE
Candid
Driven
Passionate
Tenacious
Professional

9. MAKE YOUR VALUES PERSONAL WITH TERMS LIKE “ME,” “WE,” OR “OUR”
Leadership: the courage to shape a better future
Collaboration: leverage collective genius
Integrity: at all costs, we are united in honesty
Accountability: our efforts affect everyone; it’s on me
to make excellence happen
Passion: fully committed daily in heart and mind
Quality: we function with outstanding results for
everyone

10. MAKE YOUR VALUES OPEN - ENDED AND LEAVE A LITTLE ROOM FOR INTERPRETATION
Work to live (not live to work)
Do what you love
Give back
Be Proactive
Deliver what you promise (and then some)

11. PROVIDE A DRIVING OPENING STATEMENT
EMBRACING DIVERSITY STRENGTHENS OUR COMMUNITY.
Acting with integrity is vital to building and maintaining trust.
Curiosity and inquiry inspire learning.
Learning empowers people to create a better world.
Collaboration creates opportunities to achieve our goals.
The sustainability of the natural world is our responsibility.
All individuals have inherent worth and dignity.

12. We bring the Excellence
We are hunters, artisans, thinkers and challengers. Who we were yesterday matters, but we’re more than that today, expecting more from ourselves again tomorrow.
We take yesterday’s experience and insight, strip away the ego and open our hearts to new partnerships. We roll up our sleeves, lift our face to the sky, grab our
clients by the hand and walk their path with them. We riff, we play, we don’t rest, and together we craft a solution that works. It makes us look good, but it makes
them look downright fabulous.
We Do what we say
We live by what we say, and we say what we mean. We’ve built our brand on trust, respect and integrity. If it wasn’t, isn’t, or never will be real, we just don’t say it.
When we feel something real, raw and authentic we tell everyone about it. Then we show everyone what we mean. The bottom line? We do what’s right, and we
stand by it.
We spread Aroha with everything we do
We love fiercely. This is no Hallmark card, heart-shaped-box-of-chocolates love. This is raw, courageous, and honest. This love earns us the right to deliver the truth
– the whole truth and nothing but. We know that sometimes the truth can be painful, but we feel it anyway and push on through. With empathy and with love, we
support our people and our clients to be ethical, courageous, and real. That’s true aroha.
And we Hustle
You’re holding it in your hands – can you feel the buzz? Hustle is energy, enthusiasm and urgency. It’s excitement and it’ll sweep you away with it. Hustle is a
ravaging hunger – to grab what’s there and strip it bare, leaving nothing behind. Hustle is light-footed, nimble. Quick on its feet, edgy but never scruffy. Some
call it focus, some call it activity. We just call it hustle, then with a flourish we get on and do it.
BE VERY DESCRIPTIVE – SAY EXACTLY WHAT YOU MEAN AND BE SPECIFIC

13. Some tips for getting started:
Make them actionable
Keep them short
Make them memorable
Need a little more direction?
Click here to find a step-by-step guide to creating company values