Conversion generating internet concepts

1. Author Suzanne Glorie ~ Photography The Online Company
E-COMMERCE
Conversion generating internet concepts
The Power of
Combination
The online shop market has expanded enormously. and flexibility. TIE’s technology in
combination with our concepts leads to
In the first half of 2011, the online orders in the an optimal user experience, resulting in
Netherlands have increased by 13%. No less than increased sales for our customers, and
that is what this is all about.”
40% of Christmas shopping was done online. This cooperation has already lead us
to good results, especially in the
telecom market, among others at
I
n the USA, the so called Cyber Monday 2011 (the (e.g. SEA display marketing, affiliate T-Mobile. The application of innova-
Monday after Thanksgiving) broke all records, marketing), interim and project tive web concepts resolved in a
growing with 15% compared to the year before. management to execution/implemen- increasing conversion, faster time-to-
tation and even complete outsourcing.” market and growing online sales.
The necessity of a good internet The nature of the projects are quite De Vries: “That’s why we do it,
concept The online market is huge. The client is different, depending on how “mature” to have satisfied clients! We can see
king. To have a good internet concept is absolutely companies are when we are talking that our approach works and therefor
necessary if you want to acquire market share. Erik about E-Commerce. The Online plan to intensify and expand the
van Laar and Maarten de Vries, from The Online Company distinguishes three kinds partnership in the coming year.”
Company, know this better than anybody else. They of clients, companies that:
have been active in the Need support with setting up an
online market since
2000 and helped set up
“Technology E-Commerce strategy and the
implementation.
Genie.nl, the British
Telecom internet portal,
as the Are unhappy with their current
online performance, for example
which later became 02
and finally Telfort.
basis of by not getting a good ROI or having
to deal with a lot of complaints,
They saw how the
amount of online sales
E-Commerce malfunctions and such.
Want to optimize, innovate and/or
kept growing.
Van Laar: “In those four
concepts.” (partially) outsource their own
E-Commerce model.
years we have learned
a lot, we have seen Technology as the basis of e-commerce
Google grow as well concepts Online company has a suitable solution for
as the emergence of all these clients. Since 2006 we have been working
affiliate marketing. together with TIE Kinetix to deliver the technology
In 2005 we decided to behind the E-Commerce concepts. Van Laar, “It begins
start our own company, with a strategy, a line of thought, a good concept. Then it
The Online Company, needs to have a stable technical foundation. TIE
where we could use our MamboFive E-Commerce Suite is all that: stable,
knowledge to help other scalable and innovative.”
businesses.”
The Online Company Together for success The combination of
helps businesses to The Online Company with TIE is very successful. Both
optimize their E-Com- companies complement each other well. Where The
merce results. De Vries: Online Company is very strong at implementation and
“We offer a complete translation of the business needs into a well founded
package ranging from concept, TIE is great at providing the technology behind it.
services, strategy, Van Laar: “TIE understands exactly what we mean
campaign management and knows how to keep a good balance between quality
TIE ~ 2012 ~ P7