Social Networking Kent202 Presentation

Business Development Business Networking, Online Marketing and the Fab Five by @micksay

Mick Say Born: 1961 Brotton, Cleveland. UK Base: Herne, Kent Educated: Warsette Comprehensive First Job: Vacuum Cleaner Salesman Career: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development Consultant Business: The Online Marketing Academy Online Marketing Strategist Accredited Ecademy Digital Coach

Website Development 1 Make you look good Search Engine Optimisation 2 Get you Found Social Media Marketing 3 Amplify your brand & rep Permission Marketing 4 Win & retain more customers Online Marketing Strategy Grow the business

7 100% learning Years 4 NetworkingSocial Media/WebsiteWord of Mouth Mistakes Years

Housekeeping Get With the program ! Smart Phones Turn them on and Tweet !”

Do you rate social media ? Do you think social media is important for your business ? Are you a people person ?

maximize your attendance at Kent 2020 on the 7 April and how to use it to make more money for your business. Theme Follow Me on Twitter and then send me a Tweet Saying: “Please enter me into the Draw for the Social Media Basics Course re #Kent2020” Online Marketing Academy @micksay

www.bradleychapman.com “The more business people you meet, the more successful you can make your business. Maximise every opportunity you can” Networking (physical) Amplify Networking ( online )

Three Key Questions We can leverage the network as a method to achieve all 4 1. How can we win more customers? 1. New Customer Acquisition 2. How can we increase the average customer spend 2. Customer Satisfaction 3. Customer Retention 3. How can we get customers to spend more frequently 4. Customer Referrals What business wants

Broadcasting your message That’s a big turn-off

Thomas Power, Chairman, Ecademy “If you are forever chasing business, your network is not big enough” Not enough people know about you.

Networking ENHANCE On a Regional, National and Global Scale network - thinking

Evolution “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin

“most responsive to change” evolutionary ages of man Scavenger Hunter Gatherer Farming Manufacturing Information Age

As a result of all this evolution our manufacturing Jobs are diminishing because of technology and developing world competition. Our corporations are downsizing forcing large numbers of highly qualified people to re-think their future. Populations living and working longer….

SmallBusiness BigBusiness The ERA of the Micro and Small business ! NEW ERA

Trends In Employment – Forcing Changes in Marketing ,[object Object]

Owning a Business and Subcontracting is becoming the norm

Those people/business who adapt now will prosper

Those who don't adapt will struggle within 2-5 years (or may be struggling now?)

Social networks are increasingly becoming the place to build reputations

Students are growing up (fast) immersed in Social Media, its how they communicate

Marketing is evolving towards “digital” communication

Trends in all digital functions are advancing fast

NOW – is the time to establish yourself and or your business in the digital world,[object Object]

+600 Million Users – 29 Million UK Users – 67% of the UK online population +90 Million Accounts growing @ 1 new account per second ! +200 Million Accounts +90 Million tweets per day.20% of tweets – contain a reference to a product or brand 92 BILLION page views per month – 15 MILLION people in the UK watch 200 million video’s per day ! Around 4 BILLION searches per day in the UK !

Over 1 Billion People use Social media In 2010, 30.1 million adults in the UK (60 per cent) accessed the Internet every day or almost every day.

institutional thinking Product Share Holders Share Holders The Board The Board Customer Profit Profit Most important ------------------------------------------------------------------Least important

institutional thinking from theIndustrial Age Product Customer Network Thinking an evolution of the Knowledge Age Customer Product The Board Share Holders Shareholders The Board P Profit Profit becomes a consequence of good service Most important ------------------------------------------------------------------Least important

Social Media is just for kids ?

The ROI of Social Media is: Your Business will Still Exist in 5 years

transition betweeninstitutional thinking & network thinking by adopting a “Digital Mindset”

The evolution of marketing media Traditional Sales & Marketing Newspaper Magazine Radio Television Internet Still has it’s place, BUT Social Media & D/Technology

Digital Marketing is Evolving Faster than any other media ever did WWW ,[object Object]

Customer Referrals,[object Object]

4 years to evolve from the www to the social web

Digital Marketing = Reaching a Social Audience Engage in Conversation and Support (KLF) HUB

Social Networking Kent202 Presentation

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Social Networking Kent202 Presentation