Welcome to the first episode of Digital Trends. Find out the latest digital trends that both brands and consumers are currently engaging. Here is the layout, * #EndSARS #SARSMUSTEND * Topical Trends * Tech Trends * Social Media Marketing Trends

1. Digital Trends
11th Oct, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● #EndSARS #SARSMUSTEND
● Topical Trends
● Tech Trends
● Social Media Marketing
Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends

4. #EndSARS #SARSMUSTEND

5. Brands that supported...
The End SARS movement has been a
nationwide protest in Nigeria, against
police brutality.
In the cause of these fight some brands,
used their platform, products and voice to
support the movement.
● Flutterwave
● Stears Business
● Piggy Bank
● The Money Africa
● Buy Coins Africa
● Draftansy
● Scale My Hustle
● Busha Hub
● Voyance HQ
● Republic Journal
● Amnesty Nigeria
● BBC Africa
● Zikoko Mag
● Wine & Whine
● Tizzil co
● Sterling Bank
● Kuda Bank
● Lionezzz
It should be noted that a large percentage
of these brands are in the Fintech category
and their platforms are being used to raise
funds to support the End SARS movement.
Some of the brands are digital media hubs,
that have been giving updates on protests
and how to support them.

6. Brands that supported...

7. Brands that stayed silent…
There are also news of some brands disassociating themselves with
influencers or celebrities that take a stand in the movement.
And as such consumers response to these news was “We will
remember the brands that supported us and those that didn’t” “Na
brand wey support #SARSMUSTEND we go patronize”

8. Brands that stayed silent…

9. Brands that stayed anonymous...
There were also brands that supported the
movement but choose to stay/remain
anonymous.
Some urged their staff to take part in the
protests and this triggered a response from the
twitter audience/protesters/youths.

10. Brands that stayed anonymous...

11. As a response to this, it is imperative
that our brands make an effort to
support or lend their voices to this
movement.
Not only because they are key players
in the consumer market, but majorly
because the people will remember...

12. Topical Trends

13. Topical Trends-
Longest Trending
This snapshot shows the longest
trending hashtags that have been
trending in 24 hours, globally.
It shows their duration as well as
when they were last seen.
For this category,
#worldmentalhealthday takes the
lead. The goal of this hashtag and
trend is to raise awareness for
global mental health education,
awareness and advocacy against
social stigma. The theme for this year
was Kindness.

14. Topical Trends-
Longest Trending
This snapshot shows the longest
trending hashtags that have been
trending in 7 days, globally.
It shows their duration as well as
when they were last seen.
For this category, #gfvip takes the
lead. This to Grande Fratello VIP is
the celebrity version of Grande
Fratello, the Italian version of the
reality television franchise Big
Brother.

15. Topical Trends-
Most Tweeted
This snapshot shows the Most
tweeted hashtags that have been
trending in 24 hours, globally.
It shows their duration as well as
when they were last seen.
For this category, #EndSARS takes
the lead. This hashtag is a social
movement in Nigeria that started on
"Nigerian Twitter" opposing the
Special Anti-Robbery Squad, a unit of
the Nigerian Police Force. It is a call
to end police oppression and
brutality in Nigeria

16. Topical Trends-
Most Tweeted
This snapshot shows the Most
tweeted hashtags that have been
trending in 7 days, globally.
It shows their duration as well as
when they were last seen.
For this category, #EndSars takes the
lead. This hashtag is a social
movement in Nigeria that started on
"Nigerian Twitter" opposing the
Special Anti-Robbery Squad, a unit of
the Nigerian Police Force. It is a call
to end police oppression and
brutality in Nigeria

17. Tech Trends

18. IRL App Expansion
The IRL App, which stands for In Real Life, is a leading social
calendar and event discovery platform designed to unite
folks over common interests.
IRL is the only social platform that helps users find the best
ways to spend their time and actually encourages them to
get off the platform,
“Colleges and universities, in particular, need a way to build
and foster a sense of community, whether their students are
away from campus remote learning or on campus practicing
hybrid learning. There has been a great response from
students using IRL to manage events on campus.
The sole purpose is to expand the platform and help
students create lasting memories and friendships through
shared experiences, and look towards international markets.”

19. Co-viewing Chat Experiences
The newly launched Facebook Messenger Watch
Together feature gives friends and family members
a new co-viewing opportunity within Messenger.
The features supports all Facebook Watch video
content, which includes everything from original
programming and user uploads to creator content,
livestreams and in the near future, even music
videos.
Up to eight people in a Messenger video chat
group on mobile or up to 50 people in Messenger
Rooms can band together for a co-watching
experience that helps people view the same videos
at the same time.
This is almost similar to a Netflix Party, only that this
is done via chat.

20. Netflix Party - Teleparty
Teleparty (formerly Netflix Party) is a
new way to watch TV with your friends
online. Teleparty synchronized video
playback and adds group chat to major
movie platforms.
With Netflix party being the largest
social TV app in the world. Considering
watch parties are great ways to stay
connected with loved ones, Netflix party
expanded their software to now support
watch parties on Netflix, Disney, Hulu
and HBO.

21. Fyrabend
The 'Fyrabend' app is a new kind of socialization
tool for users that will enable them to make the
most of every free moment they have in their
schedule.
The app works by having users input their
availability in a specific location and be
connected with others who have similar
availabilities to see who they can hang out with.
The goal of the app is to connect travelers with
likeminded people and locals and help them
make friendly connections in any environment.

22. Instagram - Reels
Instagram Reels is a young and growing
social media feature and due to its
success, the time limit on Reels will now
be extended by 15 seconds, allowing
creators to upload 30-second videos.
In addition to this update, the social
media platform has also announced that
the timer at the beginning of the video
will be extended to 10 seconds, giving
creators more time to prepare before the
self timer begins recording.

23. Facebook - “Your Topics”
Facebook created a new customization
feature for Facebook Watch, titled ‘Your
Topics.’ The platform’s new ‘Your Topics’
feature allows users to curate their own
video feed by indicated what types of
content they are interested in seeing. ‘Your
Topics’ is now being released to Facebook
users, and a number of people already have
access through the Facebook app.
Users will have the ability to follow
categories including Animals, Art & Design,
Business, Education, Fashion & Lifestyle,
History & Philosophy, and many more.

24. LinkedIN - Safety features
Linkedin's safety features have been
increased as the social networking platform
reminds users to stay professional. Linkedin
hopes to amend this with heightened
protective features, some of which weed out
harmful content before its sent.
The newly introduced features include
warning messages sent to users if harmful
language is detected, easier access to
reporting inappropriate content, and branded
reminders about keeping the platform
professional. In addition, the platform's has
tightened its internal guidelines.

25. Amazon Music | Twitch
Amazon and Twitch are collaborating in order to
bring live streaming features to the Amazon Music
app. The new streaming features for the Amazon
Music app will allow artists to hold events on the
streaming platform. Live streams can include
performances, charity streams, question and answer
sessions, and more. Users of the Amazon Music app
will have the ability to receive notifications when an
artist they follow begins a Livestream.
The partnership between Amazon and Twitch will
help artists promote themselves at a time when
concerts can not be held due to social distancing
measures.

26. When We All Vote | Houseparty
Ahead of the November 2020 election, Houseparty is partnering
with When We All Vote, a non-profit organization that was launched
in 2018 by former first lady Michelle Obama, Tom Hanks,
Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill, and Tim
McGraw.
To encourage a higher voter turnout, the video chat app now
features a new game that comes from the partnership called 'Pick
Me!' To play, users will need at least three participants—as the game
will require them to vote on which of their friends is "the most likely
to" with a series of different prompts.
Once they've finished the game, players will see a link within the
app that directs them to the When We All Vote website, which
allows them to see their registration status and learn more about
how they can cast their ballot.

27. Social Media Marketing
Trends

28. Burger King
The Whopper Reply is the latest social media
marketing stunt from Burger King, in which it
targets one of its biggest rivals, McDonald's.
Burger King responds to comments that
McDonald didn’t respond to.
They did this while offering a link to a coupon in
addition to a quick quip.
Burger King scrolled back years to get to as
many comments as it could, eventually
answering 1,000.
According to the brand, Burger King was simply
trying to "lend a helping hand" because its
“closest competitor was not quite on point
when it comes to online customer service.”

29. Burger King
During the MTV Video Music Awards, Burger King
created QR code discounts that fans could access via
their screen and a smartphone camera, which would
trigger an augmented reality experience. With the BK
app, users could scan the codes that appeared
throughout the awards show to claim a free Whopper
sandwich with a $1 purchase in the BK App, as well as
their very own shot at free tickets to next year's VMAs.
This was done with Burger King's mascot and Lil
Yachty.
Due to the pandemic, the 2020 VMAs were hosted at
outdoor pop-up locations across New York City and
this interactive augmented reality experience from
Burger King gave fans the opportunity to be engaged
throughout the entirety of the show.

30. Mountain Dew - Hot Sauce
A Mountain Dew hot sauce has been
announced by the pop drink brand on social
media, teasing consumers with an exciting new
venture that's sure to appeal to foodies.
What's unique about this announcement is that
the new offering is not yet available for
consumption, in fact, it hasn't even gone into
production yet. This was done intentionally as
the brand wanted to crowdsource the hot
sauce's conception on Twitter, asking social
media users via polls what flavor they prefer.
This interactive social media campaign is the
perfect way to create a conversation, while
engaging a consumer base.

31. OPPO - Mobile Cinema
There's a new cinema in London but it's only around for a
short time to show a selection of British Independent Film
Awards nominees. The pop-up microcinema from Oppo
Mobile is designed to connect people to give people a
place to comfortably settle into a recliner and view films
via its newest handset.
On-site, there's also a 5G-powered vending machine that
dispenses snacks, and visitors have the opportunity to
connect with brand ambassadors to learn more about the
Oppo Find X2 Pro.
Rather than launching a virtual event during these
unprecedented times, Oppo Mobile chose to go the route
of creating a smaller event and leverage social creators to
support the experience.

32. Uber Eats
Uber Eats recently revealed its inaugural in-app
advertising capabilities. The new in-app
advertising system will provide a way for
restaurants to not only sell food through the
platform but to also promote an establishment.
The new advertising tools will run on a
cost-per-click model, which means advertisers
will only pay when Uber Eats users click on the
ad. Ads will be displayed on the top of the
platform’s home feed.

33. Panera | Google
Panera recently collaborated with Google to enable mobile
ordering for prospective customers who search using the
phrase, “Panera near me.” Users can search “Panera near me”
across all of Google’s platforms including Search and Maps.
Following the search users will be able to purchase food from
the QSR chain for both pickup, delivery, and curbside options. A
promotion will run until September 14th, where Panera
customers who order on Google will get a 20% reduction in the
cost of orders over $20.
Additionally, customers can order through Google Assistant
using an iOS or Android device. Orders can be placed by
stating, “Hey Google find Panera near me,” following that the
user's smartphone will display locations of the QSR chain in
their area.

34. “It’s no longer the big beating the
small, but the fast beating the
slow.”
- ERIC PEARSON, CIO, INTERNATIONAL HOTEL
GROUP (IHG)

35. Thank You