1. TERRI OGLEY
086 375 2530  terriogley@gmail.com  New Road, Castlecomer, Co. Kilkenny R95 FD21
Personal Profile:
EXPERIENCED DIGITAL MARKETING QUALIFIED PR CONSULTANT
Executive Summary
 expert provision of on and off line holistic marketing solutions to a range of clients including
established and start up SME’s
 established and developed successful consumer PR consultancy Dublin: development of
innumerable creative marketing campaigns
 self-reliant, highly motivated individual who has launched and managed two successful enterprises in
diverse fields - PR and equestrian: holds professional qualifications in both
 whilst in London worked as media planner/buyer for two of the UK's top 10 ad agencies. Appointed
Associate Publisher at IPC (then the second largest consumer publishing house in the UK); at 27
promoted to junior board member
 honours graduate Business Studies now pursuing part time digital marketing qualification (concludes
end September 2016) offering clients empathetic support through the digital marketing maze
Current:
DUBLIN BUSINESS SCHOOL Mar 2016 – Present
Digital Marketing Certificate (Level 7)
 creation and management of digital marketing campaigns and e-commerce processes
 acquisition of insights into the way in which organisations create and execute strategic digital
marketing decisions
 evaluation of consumer behaviours in a digital context
Professional Experience:
DOOARY RIDING CLUB 2004 – 2015
Owner/Manager
Multi-talented, experienced, qualified instructor: role necessarily encompassed all aspects of marketing and
promotion. Specific skill sets included: -
 business management and development of Dooary Riding Club
 customer relations plus database development and management
 backing and breaking own and liveried stock, subsequent hunting and sales prep plus sales to
owners and through local marts
 promotion, organisation and management of, inter alia, average of 6 Pony Camps annually plus yard
based Dressage and Show Jumping competitions

2. PR PLUS 1993 – 2001
Owner/Manager
Key Results:
 establishment and development of a medium sized consumer PR consultancy
 client portfolio included national and international, blue chip and indigenous accounts notably Lee
Jeans, Cooke’s Café, Carphone Warehouse, Restaurant Tosca, Pia Bang and Courts plc
 development of innumerable multimedia, multi marketing campaigns
 management of 5-7 staff
IRISH TATLER PUBLISHING GROUP 1992
Maxwell Consumer Publishing, Dublin Ireland
Managing Director
MAXWELL CONSUMER PUBLISHING, London, England 1990 – 1992
Associate Publisher Health Group
IPC, London, England
Associate Publisher Youth Group 1989 – 1990
Ad. Sales Manager Mizz magazine 1988 – 1989
COLMAN RSCG ADVERTISING, London, England 1986 – 1988
Media Planner/Buyer
SAATCHI & SAATCHI ADVERTISING, London, England 1984 – 1986
Assistant Media Planner/Buyer
Education
Greenwich University, London, England 1979 - 1983
Business Studies degree (Upper Second)
Hastings High School for Girls, East Sussex, England 1972 - 1979
13 'O' Levels, 1 'A' Level
Interests
Honorary (lifelong) member of the PRII. Maintains an active interest in marketing and public relations:
particular competency in SEO, digital planning and social media.
Qualified Competent Crew. By the age of 10 had been awarded medals for Life Saving (Gold) and Long
Distance Swimming (2 miles) and had swum on the town team on numerous competitions.
EFI Level 1 qualified coach experienced equestrienne having show jumped (SJAI grades D and E), dressage
(competed and judged) and hunted (three packs)
A keen (occasionally obsessive) gardener: planted an acre of garden in what was originally Disadvantaged
mountain land - often described as 'a little piece of heaven'. Interests now a little more prosaic and include
hot yoga, Pilates, ballet barre and water aerobics.
References
Excellent references available upon request.