Giving the Playa Del Carmen community the best social media tools to enforce their marketing strategies.

1. CURSO AVANZADO
DE REDES SOCIALES
PLAYA
DEL
CARMEN
ENERO
2015

2. MAIN
GOAL
To
promote
products
or
services
strategically
through
measuring,
analysis
and
programming
digital
tools
and
generaGng
a
segmented
brand
exposure
naGonally
and
internaGonally.
Promover
productos
ó
servicios
a
través
de
herramientas
digitales
de
medición,
análisis
y
programación
estratégicamente
y
de
manera
segmentada
generando
una
exposición
de
marca
a
nivel
nacional
e
internacional.
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

3. Which
digital
opGon
is
suitable
for
my
business?
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
SET
CLEAR
GOALS
HELP
MEET
EASY
TARGETS

4.
WHO
IS
YOUR
CUSTOMER?
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
QUALIFIED
CUSTOMER/
BUYER
PERSONA
INTERESTED
CUSTOMER

5. WHAT
YOU
NEED
TO
BE
SUCCESSFUL?
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

6. Social
Media
Stats
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
84%
of
B2B
marketers
use
social
media
in
some
form.
(Aberdeen)
The
majority
of
marketers
(59%)
use
social
media
for
6
hours
or
more
weekly.
Websites
using
the
+1
bu`on
generate
3.5x
the
Google+
visits
than
sites
without
the
bu`on.
(HubSpot)
Pinterest
is
retaining
and
engaging
users
as
much
as
2-­‐3
Gmes
as
efficiently
as
Twi`er
was
at
a
similar
Gme
in
their
history.
(RJMetrics)
Instagram
photos
with
hashtags
get
more
likes
than
photos
that
do
not.
43%
of
all
marketers
have
found
a
customer
via
LinkedIn
in
2014.
(HubSpot
State
of
Inbound,
2014)
36%
of
all
marketers
have
found
a
customer
via
TwiLer
in
2014.
(HubSpot
State
of
Inbound,
2014)
By
2017,
87%
of
internet
device
sales
will
be
smartphones
and
tablets
(FORBES)
An
incredible
27,000,000
pieces
of
content
are
shared
each
day.(AOL)

7. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

8. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

9. Content
is
the
king
Engagement
is
the
Queen
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
TRUST
SOURCES:
h`ps://news.google.com
TALKALERTS
www.google.com/trends
www.twirus.com
(TT)
RELATED
WEB
SITES:
www.visitmexico.com
www.travelreport.com
www.webcamsmexico.com
h`p://www.huffingtonpost.com/
SHORTENER
BIT.LY

10. SOURCES
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

11. CONTENT
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
INSPIRATIONAL
PHRASES
• www.brainyquote.com
• www.quoteland.com
• www.Quotegarden.com
• www.wikiquote.com
DESIGN
• h`p://www.recitethis.com/

12. UPDATES
IDEAS
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
TESTIMONIALS
Y
SLIDE
DECKS

13. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
NEWS
&
SHARE
CONTENT
FROM
ANOTHER
ACCOUNTS

14. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
BEHIND
THE
SCENES
MARKETING
OFF
LINE
EVENTS
LIVE
TWEET

15. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
QUESTIONS
TRENDING
TOPICS

16. HASHTAGS
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
#MexMONDAY
#TastyTuesday
#TravelTuesday
#Weddingwednesday
#ThrowbackThursday
#BeachThursday
#FunFriday
#FollowFriday
#HappySaturday
#SunsetSunday
DIGITAL
STRATEGY
SECTUR
(MEXICO
TOURISM
BOARD)
#TurismoAventura
#TurismoCultural
#TurismoHistórico
#Gastronomía
#MéxicoSabeA
#SabíasQue
#PuebloMágico
#FotodelRecuerdo
#Entérate
#Víveloparacreerlo

17. COMMON
MISTAKES
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
Excessive
use
of
hashtags
|
Include
many
links
|
Direct
Selling
|
Do
not
respond
to
negaGve
comments
|
Beg
for
Follow
back,
RT,
MT,
FV
Spelling
|
Use
same
content
on
mulGple
networks
|
Link
FB
with
Twi`er
Excess
label

18. The
perfect
Tweet
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

19. TIPS
1 2
3 4
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

20. • Crecer
comunidades
estratégicamente.
• Interacción
con
usuarios.
• Tweetdeck
el
PR
digital
• Tweet
chat
Entérate
que
están
haciendo
los
vecinos.
CASO
PRÁCTICO
Facebook
&
TwiLer
www.tweetdeck.twiLer.com
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

21. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
PROGRAMACION
POST
POWER
EDITOR
CREAR
ANUNCIOS
CREAR
CAMPANAS
CPC

22. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
Incorporar
al
Plan
de
Contenidos
Creación
de
Alianzas
Digitales
Crecimiento
de
comunidad
digital
segmentada
Uso
de
TT
Dirigir
tráfico
a
siGo
web
ESTRATEGIA
DIGITAL
EN
TWITTER

23. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen

24. SOURCES
FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen
h`p://www.applied-­‐perfecGon.com/wp-­‐content/uploads/2014/06/Social-­‐Media-­‐
StaGsGcs-­‐2014-­‐Inforgraphic-­‐Long.png
h`p://blog.hubspot.com/markeGng/social-­‐media-­‐stats-­‐infographic
h`p://www.mediabistro.com/prnewser/study-­‐social-­‐media-­‐amplifies-­‐companies-­‐
mistakes_b101843
h`ps://blog.twi`er.com/small-­‐business
h`ps://support.twi`er.com/
h`p://www.hubspot.com/markeGng-­‐staGsGcs
h`p://theonlinecircle.com/wp-­‐content/uploads/2014/08/
Twi`er_Size_Dimensions_Cheat_Sheet_Infographics_OnlineCircleDigital.pdf
h`p://www.talkwalker.com/alerts
h`p://www.powtoon.com/
h`p://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-­‐87-­‐of-­‐connected-­‐devices-­‐
by-­‐2017-­‐will-­‐be-­‐tablets-­‐and-­‐smartphones/
h`p://www.slideshare.net/duckofdoom/aol-­‐nielsen-­‐content-­‐sharing-­‐study

25. FACEBOOK
BE
SOCIAL
EDUCATION
TWITTER:
@BeSocialEdu
INSTAGRAM:
besocialplayadelcarmen