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Hamburg Aviation 
Carola Muschke 
Parallel 1.1 Common problems, common markets and shared value 
creation 
11 November 2014
HAMBURG AVIATION 
Carola Muschke
3
LEADING AVIATION LOCATION IN 
NORTHERN EUROPE 
3 core companies 
Airbus Operations GmbH 
17,700 personnel 
Lufthansa Technik AG 
7,850 personnel 
Hamburg Airport (core) 
1,600 personnel 
Suppliers and service providers 
12,350+ personnel 
Hecas: 3,500 
Hanse Aerospace: 8,850 
4
HOW IS A CLUSTER FORMED? 
Cluster: the organised form 
of an established industry 
concentration. 
Triple-helix structure = 
research + industry + public 
sector 
5
6
7
THE LEADING-EDGE CLUSTER 
COMPETITION 
Honoured as a Leading-Edge 
Cluster in Leading-Edge Cluster 
competition (by the Federal 
Ministry of Education and 
Research, BMBF) 
Funding level:80 million Euros 
R&D projects financed 50:50 by 
BMBF and companies. 
Gold Label ECEI 2014 Cluster 
Management Excellence 
8
Stronger together! Since 2009 
The European Aerospace Cluster Partnership 
This year we are celebrating 5 years of EACP, a success story 
ready to be transferred to other sectors or regions. 
www.eacp-aero.eu
WHAT IS EACP? 
EACP is a network of Cluster Managers who aim to 
Improve cluster management and member services (best practice) 
Learn about market development (EU and International) 
Establish an international network for fast and easy exchange 
Team up for joint projects (c2c level) 
Set up business and research opportunities for cluster members (b2b 
level) 
Influence EU policy (design of calls, funding requirements, …) 
Promote regional competences and capabilities
MEMBERS OF THE EACP 
Turkey 
Russia 
Oct 2014: 
34 members 
from 13 countries 
Representing more than 4300 companies, 450 research institutes, and 125 public institutions.
managed by 
HAMBURG – FOCAL POINT FOR ALL 
PARTNERS 
network coordination 
Monitoring of EU calls 
Collection of international project proposals 
Distribution of information 
Support in finding project partners 
Pool of contacts to 34 aerospace regions 
in Europe
ORGANISATIONAL STRUCTURE 
Working Group 
Internationalization 
Lead: Aerospace Valley 
(France) 
European Aerospace Cluster Partnership 
Working Group 
Skills 
Lead: Hamburg Aviation 
(Germany) 
Working Group 
Strategy 
Lead: Hegan (Spain) 
Co-lead: PEMAS (Portugal) 
Working Group 
Technology 
Lead: ACA (Turkey) 
Co-lead: Hamburg Aviation 
Projects Projects Projects Projects Projects Projects 
Projects Projects
WHAT BENEFITS DOES EACP OFFER? 
Short-term 
B2B matchmaking 
Participation in EU-Research-Projects 
Quick and easy partner search 
Pool of contacts to 34 regions in 13 countries 
Long-term 
Better design of calls for proposals 
Funding programmes and procedures closer to 
reality 
Closer & harmonizedEuropean aerospace 
world
WHY SHOULD WE COOPERATE? 
Regional activities need to be coordinated better! 
Strong interaction on local level required 
Transparency  who offers which service (POC) 
Synergies (win-win)  Partner for clusters + members 
 Best Practice 
 Align H2020 + ESIF 
Save ressources  brokerage events 
 company missions 
 funding possibilities 
Identification of gaps  cross-sectoral cooperation
CROSS-CLUSTER & CROSS-REGIONAL 
COLLABORATION 
With the EACP we also established a best practice in the field of cross 
regional cluster cooperation. The EACP networking hub gives the 
European aerospace clusters a permanent platform for information 
exchange, policy studies and mutual cooperation. 
The EACP aims at initiating an active exchange of information and 
knowledge between all partners and at developing and realizing concrete 
steps for long-term trans-national cooperation between clusters and 
companies for a stronger and more competitive European position in the 
world aerospace markets. 
The EACP is organized as a partnership based on a Letters of Intent. It 
provides the opportunity for each member to participate in one or several 
working groups 
16
EU FP7 CLUSTER PROJECT CARE 
3 year CSA project, FP7, Cluster 
cooperation, SME & labs 
Goal: Promotion of research in 
ecologically efficient technologies and 
processes for the air transportation 
system 
Cooperation with 8 EACP cluster 
partners 
17
Context 
Three main drivers : 
1. Aeronautics research agenda 
2. European cluster policy 
3. Smart specialization of Regions 
Objectives 2020 and ICAO standards: 
• Reduction by 50% of carbon dioxide (CO2) 
• Reduction by 80% of NOx during take-off 
and landing and by 5g/kg fuel burnt under 
cruise conditions 
• Reduction by 50% of perceived noise 
• Aircraft recycling and green maintenance 
24.11.2014 |Grant Agreement 286560 Page 18
Context 
And another « down-to-earth » driver : 
4. SMEs do not innovate enough 
 to stay competitive on the long run 
 keep their position in the supply chain 
 Increasing workload for production and 
throughput to meet clients’ demand 
 Difficulty to hire RTD engineers 
 No time to think about RTD priorities and look 
for innovation funding at EU level 
24.11.2014 |Grant Agreement 286560 Page 19
CARE General Objectives 
EUROPE must remain the leading territory 
for green air transport systems, to 
Increase competitiveness of European companies 
Increase the environmental living standard for 
European citizens 
Compete in global markets 
R+D+I oriented clusters must join forces, challenges will not be solved by 
aerospace Clusters alone and require cross-cutting collaborations 
Cluster members look for European partners and funds 
The EC and the regions are engaged in the definition of “smart specialisation” 
CARE can be considered as a “Regional input” for the European “Horizon 2020” 
research and innovation framework on green air transport. 
24.11.2014 | Page 20 
Grant Agreement 286560
CARE Challenges 
Four major technological challenges 
for aerospace research during the upcoming decade(s) 
in order to shape future competitive and sustainable European economic growth: 
1. More energy efficient airborne systems: “greener” engines, lighter aero-structures, 
alternative fuels, more electric aircraft equipment, etc. 
2. Eco-Design improving the environmental impact of the whole product life cycle 
3. Greener Air traffic management; capabilities for "green" trajectories and missions 
4. The territorial integration of air transport into an efficient and green multimodal 
transport system 
24.11.2014 |Grant Agreement 286560 Page 21
CARE – Who ? 
The CARE Consortium: 9 EACP members, 1 SME, 8 Countries, 10 Regions 
Eskisehir 
Aviation Cluster 
24.11.2014 | Page 22 
Grant Agreement 286560
CARE – Who ? 
The CARE Consortium and International Partners 
24.11.2014 | Page 23 
Grant Agreement 286560
CARE Project Status 
Results ready to be shared (JAP) 
A methodology for the State of Play of Aerospace Clusters 
 
A map of challenges for regional economic development (SWOT) 
 
The constitution of an initial European CARE database composed of: 
198 companies from the 8 countries 
73 laboratories or universities 
The creation of a CARE community: 
 
The manual of good practices 
 
The Linkedin CARE tech platform launched 
 
The TIGER started 
 
The signature of MoU with several European and International clusters 
 
The start of liaising actions with stakeholders from other sectors 
24.11.2014 | Page 24 
Grant Agreement 286560
Compendium of good practices 
Besides the technical collaboration on common technical challenges and on a 
harmonized research approach, the CARE project has generated a 
Compendium of Best Practices regarding Cluster management: 
Governance (interactions with local authorities) 
Organization 
R&D project building and monitoring 
Launching of structuring projects 
Communication (inside and outside the cluster) 
Internationalization 
Services to members 
Relationships with Education 
24.11.2014 | Page 25
RESULT 
Cluster should focus their strategy on regional, national and international 
policies 
Cross-cluster /cross-sector and cross-regional Cluster networks are the 
base of international success 
Cluster help governments to implement their ambitious goals regarding 
Business development 
Economic growth 
Internationalization of regional actors 
Improvement and professionalization of services and goods 
Participation in R&D activities 
Visibility and connectivity 
sustainality 
26
27 
Thank you very much for your attention! 
Carola Muschke 
Manager International Affairs 
Hamburg Aviation 
Carola.muschke@hamburg-aviation. 
com

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TCI 2014 Hamburg Aviation

  • 1. Hamburg Aviation Carola Muschke Parallel 1.1 Common problems, common markets and shared value creation 11 November 2014
  • 3. 3
  • 4. LEADING AVIATION LOCATION IN NORTHERN EUROPE 3 core companies Airbus Operations GmbH 17,700 personnel Lufthansa Technik AG 7,850 personnel Hamburg Airport (core) 1,600 personnel Suppliers and service providers 12,350+ personnel Hecas: 3,500 Hanse Aerospace: 8,850 4
  • 5. HOW IS A CLUSTER FORMED? Cluster: the organised form of an established industry concentration. Triple-helix structure = research + industry + public sector 5
  • 6. 6
  • 7. 7
  • 8. THE LEADING-EDGE CLUSTER COMPETITION Honoured as a Leading-Edge Cluster in Leading-Edge Cluster competition (by the Federal Ministry of Education and Research, BMBF) Funding level:80 million Euros R&D projects financed 50:50 by BMBF and companies. Gold Label ECEI 2014 Cluster Management Excellence 8
  • 9. Stronger together! Since 2009 The European Aerospace Cluster Partnership This year we are celebrating 5 years of EACP, a success story ready to be transferred to other sectors or regions. www.eacp-aero.eu
  • 10. WHAT IS EACP? EACP is a network of Cluster Managers who aim to Improve cluster management and member services (best practice) Learn about market development (EU and International) Establish an international network for fast and easy exchange Team up for joint projects (c2c level) Set up business and research opportunities for cluster members (b2b level) Influence EU policy (design of calls, funding requirements, …) Promote regional competences and capabilities
  • 11. MEMBERS OF THE EACP Turkey Russia Oct 2014: 34 members from 13 countries Representing more than 4300 companies, 450 research institutes, and 125 public institutions.
  • 12. managed by HAMBURG – FOCAL POINT FOR ALL PARTNERS network coordination Monitoring of EU calls Collection of international project proposals Distribution of information Support in finding project partners Pool of contacts to 34 aerospace regions in Europe
  • 13. ORGANISATIONAL STRUCTURE Working Group Internationalization Lead: Aerospace Valley (France) European Aerospace Cluster Partnership Working Group Skills Lead: Hamburg Aviation (Germany) Working Group Strategy Lead: Hegan (Spain) Co-lead: PEMAS (Portugal) Working Group Technology Lead: ACA (Turkey) Co-lead: Hamburg Aviation Projects Projects Projects Projects Projects Projects Projects Projects
  • 14. WHAT BENEFITS DOES EACP OFFER? Short-term B2B matchmaking Participation in EU-Research-Projects Quick and easy partner search Pool of contacts to 34 regions in 13 countries Long-term Better design of calls for proposals Funding programmes and procedures closer to reality Closer & harmonizedEuropean aerospace world
  • 15. WHY SHOULD WE COOPERATE? Regional activities need to be coordinated better! Strong interaction on local level required Transparency  who offers which service (POC) Synergies (win-win)  Partner for clusters + members  Best Practice  Align H2020 + ESIF Save ressources  brokerage events  company missions  funding possibilities Identification of gaps  cross-sectoral cooperation
  • 16. CROSS-CLUSTER & CROSS-REGIONAL COLLABORATION With the EACP we also established a best practice in the field of cross regional cluster cooperation. The EACP networking hub gives the European aerospace clusters a permanent platform for information exchange, policy studies and mutual cooperation. The EACP aims at initiating an active exchange of information and knowledge between all partners and at developing and realizing concrete steps for long-term trans-national cooperation between clusters and companies for a stronger and more competitive European position in the world aerospace markets. The EACP is organized as a partnership based on a Letters of Intent. It provides the opportunity for each member to participate in one or several working groups 16
  • 17. EU FP7 CLUSTER PROJECT CARE 3 year CSA project, FP7, Cluster cooperation, SME & labs Goal: Promotion of research in ecologically efficient technologies and processes for the air transportation system Cooperation with 8 EACP cluster partners 17
  • 18. Context Three main drivers : 1. Aeronautics research agenda 2. European cluster policy 3. Smart specialization of Regions Objectives 2020 and ICAO standards: • Reduction by 50% of carbon dioxide (CO2) • Reduction by 80% of NOx during take-off and landing and by 5g/kg fuel burnt under cruise conditions • Reduction by 50% of perceived noise • Aircraft recycling and green maintenance 24.11.2014 |Grant Agreement 286560 Page 18
  • 19. Context And another « down-to-earth » driver : 4. SMEs do not innovate enough  to stay competitive on the long run  keep their position in the supply chain  Increasing workload for production and throughput to meet clients’ demand  Difficulty to hire RTD engineers  No time to think about RTD priorities and look for innovation funding at EU level 24.11.2014 |Grant Agreement 286560 Page 19
  • 20. CARE General Objectives EUROPE must remain the leading territory for green air transport systems, to Increase competitiveness of European companies Increase the environmental living standard for European citizens Compete in global markets R+D+I oriented clusters must join forces, challenges will not be solved by aerospace Clusters alone and require cross-cutting collaborations Cluster members look for European partners and funds The EC and the regions are engaged in the definition of “smart specialisation” CARE can be considered as a “Regional input” for the European “Horizon 2020” research and innovation framework on green air transport. 24.11.2014 | Page 20 Grant Agreement 286560
  • 21. CARE Challenges Four major technological challenges for aerospace research during the upcoming decade(s) in order to shape future competitive and sustainable European economic growth: 1. More energy efficient airborne systems: “greener” engines, lighter aero-structures, alternative fuels, more electric aircraft equipment, etc. 2. Eco-Design improving the environmental impact of the whole product life cycle 3. Greener Air traffic management; capabilities for "green" trajectories and missions 4. The territorial integration of air transport into an efficient and green multimodal transport system 24.11.2014 |Grant Agreement 286560 Page 21
  • 22. CARE – Who ? The CARE Consortium: 9 EACP members, 1 SME, 8 Countries, 10 Regions Eskisehir Aviation Cluster 24.11.2014 | Page 22 Grant Agreement 286560
  • 23. CARE – Who ? The CARE Consortium and International Partners 24.11.2014 | Page 23 Grant Agreement 286560
  • 24. CARE Project Status Results ready to be shared (JAP) A methodology for the State of Play of Aerospace Clusters  A map of challenges for regional economic development (SWOT)  The constitution of an initial European CARE database composed of: 198 companies from the 8 countries 73 laboratories or universities The creation of a CARE community:  The manual of good practices  The Linkedin CARE tech platform launched  The TIGER started  The signature of MoU with several European and International clusters  The start of liaising actions with stakeholders from other sectors 24.11.2014 | Page 24 Grant Agreement 286560
  • 25. Compendium of good practices Besides the technical collaboration on common technical challenges and on a harmonized research approach, the CARE project has generated a Compendium of Best Practices regarding Cluster management: Governance (interactions with local authorities) Organization R&D project building and monitoring Launching of structuring projects Communication (inside and outside the cluster) Internationalization Services to members Relationships with Education 24.11.2014 | Page 25
  • 26. RESULT Cluster should focus their strategy on regional, national and international policies Cross-cluster /cross-sector and cross-regional Cluster networks are the base of international success Cluster help governments to implement their ambitious goals regarding Business development Economic growth Internationalization of regional actors Improvement and professionalization of services and goods Participation in R&D activities Visibility and connectivity sustainality 26
  • 27. 27 Thank you very much for your attention! Carola Muschke Manager International Affairs Hamburg Aviation Carola.muschke@hamburg-aviation. com

Notas do Editor

  1. “A new kind of Aviation” is showing how important the role of Cluster initiatives is and how they can handle societal challenges and shape the future of their regions and of our planet. The strategy is convincing: the aviation cluster was winning the title of Leading-Edge Cluster. With that, R&D projects with over 80 million € worth of investment, are being jointly financed. The success of the strategy came because of its practical application of the Europeans Commission’s strategy Flight Path 2050, saying: “Europe is entering a new age where it faces many challenges such as globalization, a financial system in need of reform, climate change and an increasing scarcity of resources. By 2050, passengers and freight should enjoy efficient and seamless travel services. It should also help to reduce aviation’s impact on citizens and the environment. Aviation has an important role to play in reducing noise as well as greenhouse gas emissions, regardless of traffic growth. Aviation must move towards more sustainable energy sources. It should live up to the highest levels of safety and security.”
  2. Complementary Regional Smart Specialization