Darren Ettridge, senior vice-president resort sales and business development, EMEAA, for Interval International, discusses the importance of change for the timeshare industry.
24. Annual Conference 2015
TATOC Annual Conference 2015 – A Time For Change
• 187 Shops Closed 2013
• Returned to profit in 1st year since Peter Jones (DRAGONS DEN)
• Revenue hit £56 Million Y/E 30th April 2014
• 34 Stores now with new stores to follow very shortly
Change Can and Does Work !!
Change is not always our decision
It can come unexpectedly
We do not always have a chance to react
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Discuss various changes in these segments of the industry
Established 1989 but in commercial terms 2000
High Street Brands
Internet effected in different ways
Photos – digital world – process are own – stop buying films
Transparency of price and product
Customer reviews
Laziness
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Smarter
Shorter Term Product
Dont wnat to hear NO
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These were the traditional methods..so whats the new method
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More targeted - based on very clever analysis of digital data
websites pick up on searches