The document discusses the evolution and purposes of media over time. It notes that media was originally intended to educate, guide, inform and entertain, but is now often used as a tool of foreign policy and social engineering. The document laments how Pakistani media is no longer independent and objective, having fallen under foreign influence due to funding and the prioritization of profits over truthful reporting. It argues that a new media model is needed that adheres to principles of truth, freedom of speech, national integrity and Islamic values.

4. 4 major purposes of media
To educate
To guide
To inform
To entertain

5. EVOLUTION
OF MEDIA

6.  In 1992 total media was a property of around
about 200 big small companies but with
passage of time whole media houses were
bought by three major companies
 Walt disney 38%
 Ruper merdock 30%
 Tj turners 32%

7. EVOLUTION
OF MEDIA
• In 24 Nov 1964
during Ayub khan time
foundation of national
television laid by
UBAID UR REHMAN

8. Zia-ul-haq during his era
cashed Islam in all aspect.
so media was also
affected by it and media
wore a dress of fake
islam
Perviaz Musharaf during
his regime cashed
liberalism so the
media was also
affected by it and
made policies
which are far from
islam
In pakistan all leaders cashed something in their era,like zulfiqar bhutto
cashed nationalis,zia ul haq cashed islam and musharaf cashed liberalism
So there are two major stages in history of media

9.  One by one the countries which have
patriotic and sensible media are enlisted and
role of their countries also mentioned

10. International media wanted to sell its news by
following rules
 Make music as an electronic,which affects
 Uniformity of culture
 Uniformity of heroes
 Manufacture of consent
 Kill uprising natural leadership
 Make conspiracy theories like make small news big
one like geo news doing Katrina kaif ko cheek
agai…halake hmara india ka cultural clash.
 Make sex common in secret way that people
appeals it.

11.  Other than four major purposes of media to
educate, guide, inform, entertain, world
nations mainly uses media as a source of
foreign policy making tool, all nations of
world uses their media houses to show the
world what are their plans or strategies
either by organizing shows, debates,
movies,video games,sublimal messages

12.  Usa uses their media in well manner,
for example when they engaged a war against
Vietnam, South korea and now a days
Afghanistan they used their media in making
people consent, faking world nations, and
brilliantly presenting their views without
making any trouble.

13.  Another best example is India once Indian
intelligence conducted a operation which
due to several issues was unsuccessful so
their media discussed it with whole heartedly
but they suddenly called meeting and told
media houses what ever they do is for the
well-being of their company and never take
step which affect their motherland integrity
 Since then no issue was discussed and in
Rajiv Gandhi period they formed SAFMA
south Asian free media association which we
all better know and its aims.

14.  Unfortunately due to immature leadership and bad
policies, our media has slipped out of our hands
and it has crawled in the lap of our forever
enemies. Now they govern and rule it according
their will.
 The main reason is huge foreign funding in media
houses,
 A well famous quotation
“ Economically dependent cannot be politically
independent”
 Traitors have joined media completely

15.  Media self claimed mala yousaf zai as a hero
of pakistan whereas not a single person done
it,reason it the peronsals forced them to
show the false image as it has the power to
change and made minds of people
Second is shermin who is currently a oscar
award winner for her two social evils like
teezab gardi and izzat k naam qatl, these
documentries presented false and self
created image and reflects that only these
things are happening in our contry and no
positive is happening here.

16.  Since media educate people and have the ability
to change and made minds of people so it is also
resembled as prophetic obligation
 Many examples are present in history one from
indo pak history is
There was a zamindar journal which was a daily
journal,many times it faces challenges heavy fines
by sitting government for speaking truth and they
collect money from general public

17.  Our media has pride that Media was governed by
writers scholars like moulana Abdul kalam azad,
moulana mododi, maulana Muhammad ali jouhar.
Media in his old time knows fully its importance
and role and always truth and factual even if it has
to follow sanctions, charges, sealed but never
stepped back from its duty
 But now a days media governed by business men
and has become a industry which has to sell its
products either they base on facts or self created
lies, because they have fully forgotten their
identity and became slave of rulers.

18.  As iron cuts iron so to solve the media problem we
have to bring a new media system which have
following characteristics
Media can work if it don't work on corporate culture
policies andd works irrespective of their ratings
best example is Russian RF channel which have
highest rating which don’t work on corporate rules.

19.  A new media system should be created which have
four basic principles
 Truth is our first and last priority
 Equal right of freedom of speech to everyone
 Should not compromise on national integrity at all
costs
 Should not take any advertisement which is against
our culture, traditions and Islamic values.