Slide show presentation from TAG-Ed's Mobile App webinar

1. A hard look at today’s mobile market
Todd Peneguy & Jared Coleman
N2N Services, Inc.
www.N2NServices.com

2. Start by Interviewing potential users based on the
following criteria:
 Content: What kind of content do they want/need?
 Communication: What tools do they use and how will you meet
their needs? Can they communicate with others in their community?
 Connection: What links or connections can you provide regarding:
medical care, social networks, additional content?

3.  Volume: How much information are they willing to sift through to
get your message?
 Variability: Does your solution need to access a lot of information
from different data sources? How will you collect and process this
information accurately?
 Visual Aspect: Is your solution concise and visually appealing in a
simple manner that communicates your messages in the available
space?

4. Mobile Application Development
1. What is it
2. Have a plan
3. What Operating System can use it
4. What Development System to make it
5. Tools you'll need for Testing
6. The Lazy User Model
7. Where to sell it and distribute it

5. Mobile Web Development
1. What is it
2. Knowledge of…
3. What browsers to use it
4. Easiest and most popular way to develop it
5. The Web Dev Tool box
6. Styles
7. How to market it

6. What is it
 Mobile application development is the
process by which application software is
developed for low-power handheld
devices, such as personal digital
assistants, enterprise digital assistants or
mobile phones.

7.  Have a Plan
◦ Know what you want before you start…What is your
idea
◦ List of resources
◦ Know your tools
◦ Write down your plan
◦ What does it do
◦ How does it do it
◦ Make sure the tools you want to use will allow you
do follow your plan

8. What Operating System can use it
 Android
 iOS
 BlackBerry
 HP webOS
 Symbian OS
 Bada from Samsung
 Windows Mobile

9. What Development System to make it
 appMobi
◦ Programming Language: HTML5 (JavaScript, CSS3, HTML5)
◦ Cross-platform deployment: iOS, Android, HTML5 Web Apps, HTML5 Hybrid Apps
◦ Debugger and Emulator
◦ FREE
 FeedHenry
◦ Programming Language: HTML, CSS, JavaScript
◦ Cross-platform deployment: Apple iPhone & iPad, Android, Windows Phone
7, Blackberry, Nokia WRT.
◦ Debugger and Emulator
◦ FREE
 MoSync
◦ Programming Language: C, C++, Lua, HTML5, CSS, JavaScript
◦ Cross-platform deployment: Android, Java ME, Moblin, iOS (iPhone), Smartphone
2003, Symbian, Windows Mobile (Pocket PC), Blackberry (experimental)
◦ Debugger and Emulator
◦ FREE

10. Tools you'll need for Testing
 Monkey Talk: This is a free Mobile Application Testing
tool for iOS, Android, HTML 5, and Flex applications
 eggPlant: A GUI based automated test tool for mobile
application across all operating systems and devices.
 Robotium: This is an automation tool for Android
Mobile Application
 Sikuli: This is a visual technology to automate and test
graphical user interfaces (GUI) using images.

11. The Lazy User Model
 Lazy User Model of Solution Selection (LUM) is
a model in information systems that tries to
explain how an individual selects a solution
to fulfill a need from a set of possible
solution alternatives...
 The model draws from earlier works on how
least effort affects human behavior in
information seeking and in scaling of
language.

12. Where to sell it and distribute it
 Through the Operating System
◦ Google Play Store
◦ App Catalog
◦ App Store
◦ Nokia Store
 Through Third-party platforms
◦ Amazon Appstore
◦ App Center
◦ Mobspot
◦ Soc.io Mall

13. Mobile Web Development

14. What is it
 Same as Development of a full website…but
on a smaller scale
 Aimed at ALL mobile devices if possible.
 Same amount of work required for mobile
application development, no shortcuts
 Viewable by regular internet users on
desktops

15. Knowledge of…
 Knowledge of the server and its applications
◦ Linux or Windows
 Knowledge of databases
◦ Sql, mysql, MS access
 Knowledge of your resources
◦ Google is your friend.
 Knowledge of Tools used
◦ (CMS) content management system
 OR……a hosted solution and knowledge of a CMS
◦ Godaddy.com
◦ Wordpress

16. What browsers to use it
 Internet Explorer
◦ All versions
 Fire Fox
◦ All versions
 Chrome
 Opera

17. Easiest and most popular way to develop it
 A Hosted solution
◦ Godaddy.com
◦ Web.com
◦ Rackspace.com
◦ Dreamhost.com
 The most supported and popular CMS
◦ Wordpress
◦ Joomla
◦ Modx

18. The Web Dev Tool box
 Wordpress
◦ Themes - Themeforest.com
 Database tool - Phpmyadmin
 Knowledge Base - Google
 Server OS. - Linux
 Putty – SSH tool
 Filezilla – File Transfer Tool

19.  Styles
 Mobile Focused
◦ Looks best on mobile devices
◦ A little easier to setup
 Responsive Design
◦ Looks best on Desktop
◦ More detail and a little more effort required to
make it transition nicely

20. How to market it
 Search Engine Optimization
 Google Clicks / Pay per click
 Blogging and guest blogging
 Facebook ads
 Twitter
 Youtube
 General social media

21.  Mobile Application Dev
◦ Does not require internet
◦ Typically Only on mobile devices
 Mobile Web Dev
◦ Can be browsed on Desktops AND mobile devices
◦ Blog functionality on a mobile scale
◦ Requires Internet access
 Where to start learning - questions
 Google it…
 Motivation does not come from a degree or
certifications and is often more powerful than
both.