Interactive Idtv In Belgium

Belgacom TV: An interactive conversation with TV viewers. Thierry Briers Marketing Manager Interactive Service IPTV

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Where are we today ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IDTV...with the i of interactive

Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

“ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton

Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…

Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .

And launched the Interactive Digital Television... Source : Google image

What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW

Customizable TV interfaces NEW ,[object Object]

VTM “i Zone” Source : Paratel

VTM “i Watch” Source : Paratel

Advertising in the “i Zone” Source : Paratel

RTL “i Zone” Source : Paratel

Nickelodeon VT4 Source : Calibrate

Sponsored interactive program on VT4 Source : Calibrate

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So remember, please ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be

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