Content marketing, the use of publishing channels instead of advertising channels to achieve marketing goals, has been heralded as the future of digital marketing. But what exactly is content marketing? Why does it matter? How does it work, and who is doing it right? Find out in this quick primer on content marketing from SYZYGY Group’s digital strategist, consumer psychologist Dr. Paul Marsden.
14. Then… Now…
The printing press (Johannes Gutenberg1450) The Internet - digital printing press
15. Technology has made
content marketing
sexy again!
Content Marketing (n)
using publishing channels
instead of advertising
channels to achieve
marketing objectives