KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
2. HISTORY OF KFC
KFC began with Colonel Harland Sanders
He discovered his penchant for cooking when he was only
9 years old.
founder of KFC.
3. HISTORY OF KFC
He reached celebrity status in 1952, when he decided to
franchise his famous Kentucky Fried Chicken recipe blends
of 11 herbs and spices to the rest of America.
By the early 70's, that special recipe reached Malaysia.
The first KFC restaurant was opened in 1973 on Jalan
Tunku Abdul Rahman.
KFC is the largest fast-food chain in Malaysia and Brunei
4. HISTORY OF KFC
1890
It all began with the dream of one man, Colonel Harland D.
Sanders.
Born on 9 September 1890.
1896
At 6, after Dad passed away, the Colonel started cooking for
his family, as Mom went to work.
1930s
At AGE 40, The Colonel held many different jobs before he
started cooking
5. HISTORY OF KFC
1939
At 50, the Colonel perfected his Original Recipe
chicken with his secret blend of 11 herbs and spices
1950s
Colonel Sanders travelled across U.S. and Canada by
car, restaurant to restaurant, franchising his chicken
business at age 65.
6. THE OWNER
AND MANAGEMENT TEAM OF
•KFC or Kentucky Fried Chicken has been a wholly owned
subsidiary of Yum Brands since 2002.
•Which also owns Pizza Hut and Taco Bell. Yum Brands is
also the world largest restaurant company.
7. VISION AND MISSION
VISION:
To be leading integrated food services group
in ASEAN region delivering consistent
quality products and excellent customer focused
MISSION:
To maximize profitability, improve shareholder
value and deliver sustainable growth year
after year.
9. Restaurant Quality
The main attributes for KFC restaurant excellence
are CHAMPS.
C - Cleanliness
H - Hospitality
A - Accuracy
M - Maintenance
P - Product Quality
S - Speed of Service
13. PROMOTION
Promotion details: Get a 25% off the
KFC ala-carte Snack Plate any time of
the day after Breakfast hours!
Promotion period: 8th January 2013
onwards, Every Tuesday ONLY during
non-breakfast hours.
