Vortrag im Rahmen des 12. internationalen Symposiums Sport und Ökonomie, 31.05. und 01.06.2012, in Hamburg

1. Richard
Haynes
Stirling
Media
Research
Institute,
University
of
Stirling,
Scotland,
UK.

2.
‘The
process
has
become
the
product.’
Jeff
Jarvis,
What
Would
Google
Do?
(2009:92)

3. ¡ Struggles
for
continuity:
some
critical
thoughts
on
sports
journalism
and
social
network
media
¡ Transformations
in
media-­‐source
relations
in
sport:
§ Shaping
the
news
agenda
§ The
public
‘private’
athlete
¡ A
new
conversation
inside
social
networks
between
journalists,
sports
stars
and
fans
¡ Concluding
thoughts
on
sports
strategic
communications

4. ¡ Journalism
and
social
networks
critically
framed
in
two
ways:
1. Convergence
–
digital
technology,
organisations
and
institutions,
media
practices
and
everyday
life
2. What
is
journalism?
And
who
is
a
journalist?
¡ Sport
stars
and
disintermediation
§ Mass
self-­‐communication
§ Rioferdy5

5. ¡ Access
to
information
no
longer
resides
with
the
occupation
of
journalists
¡ Decline
of
newspaper
circulations
¡ Heightened
competition
for
attention
¡ Search
engines
and
their
algorithms
increasingly
provide
our
hierarchy
of
news
¡ ‘Churnalism’
–
PR
and
spin
¡ Access
to
sport
stars
in
broadcasting
is
routinized
and
sanitized

6. ¡ 24/7
rolling
news
¡ Twitter
as
news
feed
§ 10m
users
in
UK
§ 80%
via
mobile
¡ Capello
Resignation
§ Story
broke
on
Twitter
§ 4000
tweets
a
second
§ Star
comment
and
‘Trending’

7. ¡ Social
networking
and
the
athlete
as
‘brand’
§ Likes
and
followers,
what
do
they
mean?
§ Issues
of
integrity
¡ Discipline
and
guidelines
§ Fines
and
sackings
§ Need
for
media
literacy
education

8. After
years
of
interviews,
it
became
clear
than
no
journalist
was
willing
to
tell
my
tale.
Anything
I
said,
anything
I
did,
was
given
an
angle
to
fit
in
with
the
bad-­‐boy
image.
[
]
I
was
an
enigma.
[
]
They
projected
someone
who
was
not
the
real
me:
it
was
the
me
that
the
press
wanted
to
project.
[
]
No
longer
would
I
let
journalistic
interpretation
to
run
wild
without
any
accountability.
I
didn’t
have
many
choices
I
decided
to
tweet!
(Barton,
2012).

9. • Cites
Neitsche
and
The
Smiths
in
equal
measure.
• Enduring
negative
public
image.
• Public
row
with
former
players
on
Twitter.
• The
participatory
surveillance
of
a
footballer.

10. ¡ Criticisms
of
social
media
use
by
sport
stars
§ From
journalists
(a
struggle
for
communication
power)
§ From
within
sport
(fear
the
lack
of
control)
§ A
need
for
social
media
literacy
in
sport
§ The
need
for
informed,
well-­‐funded
journalism