Unit-IV A: E-Commerce and Online Publishing

1. E-commerce and Online Publishing
By
Dr. H.S. ABZAL BASHA, M.B.A., Ph.D., L.L.B.
Assistant Professor,
Department of Management Studies,
G. Pullaiah College of Engineering & Technology,
Kurnool.

2. CONTENT
• Online Publishing: Introduction
• History
• Features of Online Publishing
• Types of Online Publishing
• Advantages
• Disadvantages
• Offline to Online Publishing
• Phases of Online Publishing
• Business Models
• New Media Technologies
• User behaviour & Survey
• New Media trends on the market
• Swot Analysis
• Kindle and Process

3. Electronic publishing (also
referred to as publishing, digital
publishing, or online publishing)
includes the digital publication
of e-books, digital magazines, and
the development of digital
libraries and catalogues.
It also includes an editorial
aspect, that consists of editing
books, journals or magazines that
are mostly destined to be read on
a screen (Computer, E-Reader,
Tablet or Smart phone).
E-commerce and Online Publishing

4. Online Publishing: Introduction
• Process of using computer and
software's to produce Web-based
documents
• Combination of text and graphics
• Newsletters, online magazines,
databases, brochures,
promotional materials, ebooks,
etc.
• Audio and video online publishers
(gaana.com, youtube)

5. Offline v/s Online Model

8. Electronic versions of traditional media
Examples
1. CD-ROM
2. E-book
3. Electronic journal
4. Online magazine
5. Online newspaper
6. PDF

9. New Media
Examples
1. Blog/ Vlogs
2. Collaborative software
3. Digital publication app
4. Enhanced publication
5. File sharing
6. Mobile apps
7. Podcast
1. Kitaboo -
2. Joomag. ...
3. Readz. ...
4. Zmags. ...
5. MagLoft. ...
6. YUDU. ...
7. Quark.
BEST DIGITAL PUBLISHING PLATFORMS 2021
a. Readz
b. ZMAGS
c. JooMag
d. Woopie
e. Adobe
f. MAG+
g. Aquafadas
h. Paperlit
i. iMirus
j. Magloft

10. Business models
Examples
1. Digital distribution
2. Online advertising
3. Open access (publishing)
4. Pay-per-view
5. Print on demand
6. Self-publishing
7. Subscriptions
8. Non-subsidy publishing
IDEAL PLATFORM FOR:
a. Brand publishing /
Content Marketing
b. Advertising-driven Media
& Publishing
c. Company / internal
magazines & publications

11. History Of Print-Publishing
• Until the advent of radio it was the great means of
communications. As paper became more widely
available in 13th century writing became more
prominent.
• By 15th century around 12,000,000 books in 35,000
edition had been published.
• The world 1st news paper was published in Germany
in 1609.
• In 17th century printing was being viewed as a threat
to established power , both religious and political

12. History Of Online-Publishing
• Online-Publishing has been around for about
10 years, ever since people started putting
their text file on the internet in an effort to
share information.
• We look at online publishing in the same term
in which we think of print publishing – a work
meant for public consumption that entails
professional cares given to design, editing and
distribution.

13. Trends and Development
• Disintermediation
• New players
• New forms of (strategic) collaboration
• Open Access Publishing (also for books)
• Enhanced and liquid publications

15. Features of e- Publishing

16. Viewer
Interactivity
Social Media
Registration
Subscription
Reports And
Statistics
Platformand
Security
Search
PDF
Acceptance
Management
Platform
Technology
Features
Of
e - Publishing

17. Types of Online Publishing
• Static Web Pages
• Static Web Pages with Dynamic Content
• Dynamic Web Pages
• Multi – Tiered Web Sites

18. Advantages of e-publishing
• Low Cost
• Multimedia
• Less Paper used
• e– text Sharing
• e- libraries
• Searching e documents
• Making copies of documents
• Hard copy can be made by taking print out of the
book
• Easy to update with no extra cost.

19. • Works published electronically have an ISBN number,
just like printed books. This means anyone can walk
into a storefront bookstore and order an electronic
copy of the book.
• Writers get a higher percentage of royalties through
e-publishing because the initial financial layout for
the publisher is so much less than for a paper
publisher. Some writers receive as much as 70% of
the profits in royalties.

20. Disadvantages of e-Publishing
• Difficult to identify the actual author.
• Reading text – tiring
• Required a proper setup to read : computer system.
• Irretrievability.
• Difficult to release free edition and paid distribution parallelly.
• Writers do not receive an advance. This is not just a financial
disadvantage
• Piracy is another concern in the e-publishing industry
• To date, electronic works sell far fewer copies than paper
books. Many people aren’t aware of e-publishing and others
prefer reading a book from print rather than electronically.

21. Examples
https://www.telegraph.co.uk/
https://notionpress.com/
https://techniumscience.com/
https://www.india.gov.in/my-government/documents/e-books
https://ndl.iitkgp.ac.in/
https://digilocker.gov.in/
https://themanifest.com/in/social-media/agencies

22. Offline to Online e-Publishing
Changes that drive developing of e-publishing
• Changes in Technology
• Changes in the Business Model
• Changes in the Product/Service concept
• Changes in User Behavior
• Changes in Scientific Disciplines
• Changes in Copyright
• Changes in Demography

23. Phases of e-publishing according
to Brown
• Period up until the early 1990’s. Print based information
system. Dominated the printed pages.
• From the mid 1990’s to the early 2000’s – period of
confusion. New dimension to the information industry
(set of new legal, business and technical challenges).
• From the early 2000’s – strong electronic publishing
drive, with digital versions of information out selling and
outperforming their analogue equivalents.

24. Publishers business models
• Publishers business model is based on manufacturing processes,
sales channel, and business practices.
• This models and practices are rapidly changing.
• The driving force behind the digital revolution is hardware
(machines, e-readers, tablet computers, cell phones)
• The second driving force is cloud-based computing services
(massive servers that store data that can be accessed via the
internet)
• The third force – Amazon. The largest bookstore in the world with
own hardware – Kindle, software – Kindle app for every
imaginable mobile device.

25. Business models
• Open access (publishing)
• Online advertising
• Online distribution
• Pay-Per-View
• Print on demand
• Subscriptions
• Self-publishing
• Non-Subsidy Publishing

26. New Media Technologies
• Information printed on paper dominated the mass
distribution of information until the 1930s.
• Then radio emerged as a new medium and in the
1950s television was established.
• In the mid-1990s the Internet revolution began.
• Presently the expansion of the Internet onto
mobile devices (phones as well as tablets) is
forced

27. User Behavior
• The introduction of new media technologies has changed
how customers access information.
• For example, the Internet has not only partly replaced
paper newspapers but has partly replaced television as
well.
• The Internet has also become an important source of
information on products.
• Major companies have been establishing multi-media
solutions for the mobile market

28. How we Read?
What we Read?

29. Digital Book World Survey, 2011
• The survey was conducted among publishing executives at major
publishing companies across the U.S. that represent 74% of all U.S.
publishing revenues.
• According to the survey, 82% of book publishing executives are
“optimistic” about the digital transition (down from 89% a year
ago).
• Similarly, fewer publishers believe that as a result of digital
advances:
• Readers will be better off, 61% in 2011, down from 74% in 2010.
http://conference.digitalbookworld.com/ehome/24240/55637

30. • More people will read books than did before, 60% in
2011, down from 66% in 2010.
• Readers will read a greater number of books than
before, 47% in 2011, down from 66% in 2010.
• When asked about their own companies, the pessimism
became more pronounced: Only 28% of publishing
executives think their company will be better off
because of the transition to digital, down from 51% a
year ago.

31. According to the survey carried on by Pew
Research Center in 2011:
• People read 60% more than the people who prefer
traditional books, newspapers, magazines.
• 42 % prefer their own computers.
• 41 % prefer e-reading
• Only 23% - 29% use smart phones or tablets for reading
• 61 % prefer to buy e-book not to hold from library
• 81 % think that the traditional books are more
comfortable for children than e-books.

35. New media trends on the
market
• New technologies
• Access to anything, anytime and anywhere
• The connection between authors are readers get
easier and faster.
• The lack of mediator between creator of
information and end users cutting down the
prices of these information.

39. Steps and Process to publish
online through Kindle
• Step 1 – Write (and Format) the Book(Web Page,
Filtered (*HTM & *HTML) format).
• Step 2 – Sign Into Amazon KDP With Your
Amazon.com Account.
• Step 3 – “Add a New Title” to your Amazon KDP
Bookshelf.
• Step 4 – Edit Book Details in the “Your Book” Tab.

40. • Step 5 – Properly Format Your Book for Upload
• Step 6 – Select Publishing Territories, Price
and Royalty Rates
• Step 7 – Wait for Amazon’s Approval

41. Process of Kindle
• Once you've completed your account profile, you'll need to upload a book file in one of
our Supported Formats. For help formatting your book, see our Simplified Formatting
Guide.
• When you're ready:
Log in to your account and go to your Bookshelf.
Review the New Title Checklist for things you'll need, then click Create new title.
Complete the fields in Step 1 (Your Book) and Step 2 (Rights & Pricing), including:
– Enter Title Information
– Upload and Preview Book Content
– Confirm Publishing Rights
– Enter Pricing and Royalty Information

42. e -Book publishing Organization
Step 1

43. Step 2

44. Step 3

45. Step 4

47. Step 5

48. Step 7

49. Advantages to publish through
Kindle
• Kindle stores are easily accessible.
• It offers the options to choose from several
languages.
• Offer the option of setting price and commissions
between 30% to 70% .
• Kindle apps expand your reach beyond the Kindle and
onto iPad, iPhone, iPod touch, PC, Mac, Blackberry,
Android-based devices and Windows Phone 7.
• Submit your e-book to the Amazon Kindle Singles
storefront.

50. THANK YOU