1. PEPSI
PRESENTED BY:

2. INTRODUCTION
Although Pepsi® Co Inc is relatively young, founded in
1965; it has its way to become one of the largest
producers in its three industries. With brands that are
almost 100 years old, Pepsi® Co. has become a company
for the 90’s. This company spans almost every area of
the “junk food” market, which includes products in the
beverage, snack and the fast-food restaurant fields. Their
brands and their talented staff are their weapons of
success.

3. MISSION STAEMENT:-
“At PepsiCo, we believe being a responsible corporate citizen is not only
the right thing to do, but the right thing to do for our business.”
VISIONSTAEMENT:-
“Performance with Purpose means delivering sustainable growth
by investing in healthier future for people and our planet.”

4. PRODUCT LINE
Pepsi®.
Diet Pepsi®.
Miranda
Mountain Dew.
Aqua-fina (Bottled
water).
Lipton Ice Teas.
Pepsi® One.
Frito Lay.

5. RAW MATERIAL OF PEPSI
PEPSI
WATER
SUGARFLAVORINGS
SPARKLING
SODA

6. MANUFACTURING PROCESS
CLARIFYING THE
WATER
FILTERING,STERILIZING
AND DECHLORINATING
THE WATER
MIXING THE
INGREDIANTS
FILING AND
PACKAGING
CARBONATING
THE BEVERAGE
QUALITY CONTROL

7. ENVIRONMENT FRIENDLINESS
Recyclable Bottles
Strict Procedure of Cleaning and Washing of Bottles

8. Pepsi Cola is doing operation in the
following cities.
Pakistan Beverages (Pvt) Ltd in Karachi &
Hyderabad.
Sukkur Beverages (Pvt) Ltd in Sukkur.
Shamir & Co. in Multan.
Hyderi Beverages (Pvt) Ltd in Islamabad.
Glass Bottles in Lahore.
Punjab Beverages (Pvt) Ltd in Faisalabad.
Mehran Bottles in Gujranwala.

9. Supplier Standards
The PepsiCo Global Procurement Supplier Social Capability
Management Program is a robust holistic approach to help ensure
our suppliers understand and comply with PepsiCo's Supplier
Code of Conduct .
At the supplier level, our four-dimensional process addresses
Accountability, Engagement, Risk Assessment and Mitigation

10. SUPPLIER OF RAWMATERIAL
Suppliers provide the resources needed by the company to produce its goods
and services. The ingredients used in preparation are syrup, carbonated
water, sugar and water.
•Syrup:
Syrup is supplied by Pepsi® Cola International (PCI). It is under the agreement
signed between PCI and the bottlers.
•Carbonated Water (CO2):
Carbonated Water is manufactured locally and prepared under
the supervision of PCI, Lahore office.
•Sugar:
Sugar is produced in Pakistan by local sugar mills. Out of 32 sugar mills 6
sugar mills are qualified (with regard to quality) for providing sugar to
company.
•Water:
Water s available from two sources:
•KMC water ___either through line or through tankers.
• Sea water ____ it is filtered by the process called Reverse Osmosis System

11. CHANNELS OF DISTRIBUTION
Direct Store Delivery
Broker-Warehouse Distribution
Vending and Food service

12. MERCHANDISING RACKS
Pepsi
Pakistan Beverage Ltd.
Wholesalers
Retailers
Technology and raw
material
(Margin undisclosed)
(Credit Trade Price)
Consumers

13. COMPETITIVE STRATEGY
With cost leadership strategy, the main aim is for the company to
produce its products at the lowest cost. By PepsiCo trying to
minimize the cost of production, it can sell at low price in the
market. As long as the achieved selling price can be equal or close
to the market price, PepsiCo would enjoy more profit due to
economies of scale.

15. PROMOITIONAL STRATEGY
Pepsi cola company has also become official sponsars of
Pakistan cricket team
Pepsi has launched a number of prize schemes to attract
new customers
TPR(trade price reduction) is a promtional strategy of
Pepsi on ramzan and eid.one case is free on buying
10cases of pepsi