2. Objective: To create an evergreen branded entertainment property
around the The Emmitt Franchise/Santa’s Map story line and animated
content.
Strategy: We will orchestrate a phased launch approach building upon the
animation production and distribution, publishing of the animated story line
and creation of the consumer products line to support animation and
publication.
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3. Launch Strategy Timeline:
Animation Production: Consumer Products:
• 11 minute Pilot • Publishing
• 10 x 3.5 minute shorts • Toy
• Animated E-readers • Craft
• Music Videos • Home Textiles
• Clothing
• Future plans: • Back to School
• 60 min film / feature • Small Game, Puzzles
• DVD • Interactive Games
• VOD/Downloads • QVC
• This The Emmitt Franchise Website
• Video Marketing:
• Casual Games • Press Release
• Activities • Celebrity Voice Talent to promote:
• Animation Release
Animation Distribution: • Book Tour
• AFN • Macy’s Parade
• Kabillion Free TV On Demand • QVC
• KabillionYouTube
• Kid Centric Websites (video & game distribution)
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4. Kabillion Free TV On Demand provides immediate TV placement for The Emmitt Franchise short form
content.
The Kabillion network is currently available to over Emmi(
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The
40 million digital cable television subscribers,
comprising 90% of the top 25 TV markets, projected to reach more than 50 million by 2012.
5. .
Monthly Views
Over 6 million kids
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6. The Emmitt Franchise shorts will be placed as interstitials in top Kabillion
programming to create brand awareness and viewership around the
content.
Sample Schedule: Starting November 2011
Year long interstitials building to the Emmitt/Santa’s Map Feature.
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7. Kabillion will create a robust marketing strategy designed to promote
short form episodes on the Kabillion Network.
Pre-launch
• :30 second coming soon promos in top Kabillion content
Launch
• :30 second promos
• On Screen Announcements
• Previews/What’s New – placement in the What’s new asset available on
Kabillion and other Comcast folders
• Barkers – placement in loop that plays in top right corner of screen when on
Demand is selected
• Double Map into Movie and Music Channels when appropriate
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8. The Kabillion Digital Distribution Network will serve as a driver pushing
views to video content and games through Kabillion’s
digital locations. Reaching kids and parents where they live…in the
connected space.
Kabillion’s Digital Network
reaches over 2million kids
per month and includes:
• Kabillion.com
• KabillionGirlsRule.com
• Yahookids.com
• Hellokids.com
• Kabillion YouTube Channel
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9. Consumer Products Strategy: Secure license partners in the top 3 categories
listed below for the first roll out of product Q2 – 2012.
Publishing:
• 5- 10 Book Series based on animated shorts
• Available as a series or on their own
• Available as E Readers
Toy:
• Create character set (Plush & Vinyl)
• Finger puppets (package with books)
Games – Interactive & Board
• Variety – both educational and pure game play.
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10. Return on Investment will be realized through multiple revenue streams.
Content Distribution:
• Revenue Share on Advertising Placed on or around content
• Ad Sponsorship of Content
• iTunes – episode, book and music downloads
• Amazon – episode, book and music downloads
• DVD sales
• International distribution
Consumer Products Licensing & Royalties
• 9 - 15% royalty rate
• Advance against royalty ($10K - $125K per license)
Sample Pre-School DVD ROI model:
Projected Units Sold: 500,000
DVD SRP: $9.99
Royalty Advance: $100K
Royalty Rate: 20%
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11. • Animation Production
• 11 minute Pilot
• 10 x 3.5 minute shorts
• Animated E-readers
• Music Videos
• DVD -
• 26 x 22 episodes
• Website Build Out -
• Creative
• Games
• Video
• Brand Management Team - $
• Creative
• Marketing
• Licensing
• See pro forma in TEF – SM proposal
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