8. 7.67 Billion
5.11 Billion
4.38 Billion
3.48 Billion
3.25 Billion
Total Global Head Count
Unique Mobile Users
Internet Users
Active Social Media Users
Mobile Social Media Users
Data as of Jan 2019 -We Are Social Report
9. 1.36 Billion
1.19 Billion
560 Million
310 Million
290 Million
Total Desi Head Count
Mobile Subscriptions
Internet Users
Active Social Media Users
Mobile Social Media Users
Data as of Jan 2019 - We Are Social Report
10. Total Desi Head Count
Mobile Subscriptions
Internet Users
Active Social Media Users
Mobile Social Media Users
We Are Social Report
1.36 Billion
1.19 Billion
560 Million
310 Million
290 Million
Jan 2019
1.34 Billion
844 Million
462 Million
250 Million
230 Million
Jan 2018
26%
24%
21%
40%
1.4%
11. 7hrs 47m
2hrs 32m
2hrs 51m
1hrs 29m
Average Daily Time Spent
Data as of Jan 2019 - We Are Social Report
15. Shop
Word of mouth
Walk-ins
Build relations with neighbour stores
Ads
Tie-up with dealers
Attend social gathering
e-Shop
WhatsApp
Organic Traffic
Build relations with other sites
Ads
Tie up with influencers
Social Media
Concept Remains The Same - Channel Has Changed
16. Digital Marketing
SEO Ads Social Media
Content Marketing
Email & Push Marketing
Automation
Media Planning & Buying
Analytics
Funnel Marketing Lead Generation
Tools
3rd Party Integration
27. SEO
Content -Keep ‘Intent’ in mind
Allign with Google Algorithm
Other sites should talk about your content
If Local business, Google My Business
If Brand, Google Knowledge Graph
Keep adding value to your old content
Keep Creating ‘Content’
It takes 90-180 days for SEO results
29. Giant retailers can spend up to $50 million per year on paid search in Google Ads.
The average small business using Google Ads spends between $9,000 and $10,000 per
month on their Google paid search campaigns.That's $100,000 to $120,000 per year.
32. 1.You CreateYour Ad on ‘Google Ads’
2.As soon as users ‘search query’ = your bidding keyword
3.Your Ad goes in ‘auction’
4.The purpose of the auction is to determine Ad Rank (where each ad will be positioned)
5.Each ‘Ad’ get a ‘Ad Rank’ based on ‘Quality Score’ and ‘Max Bid’
6.Every time your ad is click, you pay
35. But ‘Money’ is a ‘Limited Resource’?
‘Retain’Your Customer
ImproveYour ‘Quality Score’
Use ‘Keyword Match Types’ while creating ads
Run Ads for a ‘Longer Duration’ to optimise
Create ‘Relevant Ad Content’
Use ‘Conversion Tracking’
42. When was the last time you posted on SM?
When was the last time you visited SM?
43. Platform Ad Audience Male % Female %
FB 300 million 78% 22%
Instagram 75 million 73% 23%
Twitter 7.6 million 84% 16%
Snapchat 11 million 49% 48%
Linkedin 54 million 71% 29%
