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Swisscom sur Social Media
Fribourg IT Security Day
28.5.2013
Patrick Moeschler
Responsable Social Media
Corporate Communication
Swisscom
dd/mm/yyyy
2
Classification,Firstname&surname,Organization,Filename_Version
Vue d’ensemble1
April2013
3
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
Swisscom Social Media Map
Social Web
Monitoring
Third Party
Swisscom.ch
Support
Community
Swisscom
Labs
Hallo
Zukunft
Blog
196’000
20’000
150’000
Views/Mt.
ICT-
Blog
4
Swisscom
Brand
Communication
Marketing
Communication
Customer
Service
Media
Relations
HR
Sales
Product-
development
Hallo Zukunft-Blog
Stakeholder chez Swisscom
Support
Community
Swisscom
Labs
April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
ICT
Blog
5
Plusieurs Touchpoints avec notre marque
Social
Media
April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
dd/mm/yyyy
6
Classification,Firstname&surname,Organization,Filename_Version
Les canaux2
7
Facebook
Produits, offres
Marque
Entertainment
Dialogue
Service à la clientèle
April2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
Dialog
positif négatif
April2013
Ressources & Skills
Processus & Tools
Communication de crise
Twitter
April2013
Privatkunden Business
Porte-parole
Bluewin.ch
Labs
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013
HR
Youtube
dd/mm/yyyy
10
Classification,Firstname&surname,Organization,Filename_Version
Pub TV
CEO-Interviews
Films «youtube»
Support Community
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013
Clients s’entraident
Traffique de google
Top User importants
XING, LinkedIn, Kununu
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013
Profile d’entreprise
Recruiting
Evaluations sur
Kununu
Swisscom Labs
dd/mm/yyyy
13
Classification,Firstname&surname,Organization,Filename_Version
Idees
Challenges
Trials
dd/mm/yyyy
14
Classification,Firstname&surname,Organization,Filename_Version
All eyes on S4
Campagne Samsung Galaxy S4
April2013
15
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
April2013
16
PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

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