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1 de 29
Swiss SharePoint Club 
23rd meeting 
Social Enterprise 
David Martos 
MVP SharePoint Server 
blue-infinity SA
1. Social Computing 
How Social Have We Become? 
Key Differences Consumer vs. Enterprise 
Key Benefits for the Enterprise 
Enterprise Social Network Implementation Figures 
2. Key Players in Social Computing 
3. Demo 
4. Q&A
? - 2003 
2007 
2010 
2013 
2014 - ? 
How Social Have We Become?
How Social Have We Become? 
Consumer World Meanwhile SharePoint… 
• Social computing limited to geeks a 
select group of people 
• Based mainly on file sharing and 
chat rooms 
? - 2003 
2007 
2010 
2013 
2014 - ? 
• Used by a limited number of 
companies 
• Based mainly on file sharing
How Social Have We Become? ? - 2003 
Consumer World Meanwhile SharePoint… 
• Social computing launched to general 
audience 
• Social computing “for the Enterprise” was born 
• Based mainly on publication and networking 
2007 
2010 
2013 
2014 - ? 
• Strengthened presence in the 
document management market 
• Based mainly on file sharing and 
“connections”
How Social Have We Become? 
• The consumer social computing bubble 
• Social computing for the masses! 
? - 2003 
2007 
2010 
2013 
2014 - ? 
Consumer World Meanwhile SharePoint… 
• Started including real social features… 
• A far cry from the consumer world
How Social Have We Become? 
Consumer World Meanwhile SharePoint… 
• New consumer and professional 
social networks every day 
• Corporate social networking 
bubble 
? - 2003 
2007 
2010 
2013 
2014 - ? 
• Improved SharePoint’s social 
features… but not enough 
• Purchased Yammer
2014 - ? How Social Have We Become? 
Now & Beyond 
• Companies have invested massively in SharePoint 
• Infrastructure is often underutilized 
• Users are requesting the adaptation of external tools for work use 
i.e. Facebook, Twitter, Dropbox etc. 
? - 2003 
2007 
2010 
2013
Key Differences – Consumer vs. Enterprise 
integration 
fun 
added value 
speed 
security 
simplicity 
sharing 
connections 
Nerdy Neville 
The domestic user
Key Differences – Consumer vs. Enterprise 
sharing 
Susan Suit 
The professional user 
added 
value 
fun 
speed 
integration 
security 
simplicity 
connections 
user adoption 
knowledge
Key Differences – Consumer vs. Enterprise 
compliance 
security 
Darth V 
The infrastructure user
Key Differences – Consumer vs. Enterprise 
user adoption 
ROI 
Marvin Money 
The decision maker
Main benefits for the enterprise 
• More engagement 
• More and better knowledge sharing 
• More productivity 
• … 
• And less email
Enterprise Social Network Implementation Figures 
What • Most of your users adopt you could expect… 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
1 2 3 4 5 6 
straight away 
• The rest gradually sign up
Enterprise Social Network Implementation Figures 
• Only a few users adopt What could happen 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
1 2 3 4 5 6 
from the start 
• Those who adopt stay 
loyal to the platform 
• Nobody else will sign up
Enterprise Social Network Implementation Figures 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
What could happen 
Pilot with 
sponsors 
No 
network 
campaign 
or a poor 
execution 
Users 
unaware 
or don’t 
perceive 
added 
value 
1 2 3 4 5 6
Enterprise Social Network Implementation Figures 
What • Most users adopt from could also happen 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
1 2 3 4 5 6 
the start 
• The majority gradually 
leave the platform 
• Only a few stay loyal 
after some time
Enterprise Social Network Implementation Figures 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
What could also happen 
Launch 
campaign 
Too complex 
and lack of 
content. 
Diminishing 
usage 
Only 
sponsors 
remain 
loyal to the 
platform 
1 2 3 4 5 6
Enterprise Social Network Implementation Figures 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
What you should expect 
1 2 3 4 5 6 
• Only a few users adopt 
from the start 
• Most users are invited 
when the platform is 
ready for them 
• Some users leave the 
platform but the 
majority stay connected
Enterprise Social Network Implementation Figures 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
What you should expect 
Pilot limited to 
sponsors 
Minimum 
feature set 
Campaign 
when there is 
robust content 
Main business 
scenarios are 
covered 
Platform 
behaves 
correctly 
New features 
added 
1 2 3 4 5 6
Key Players in Social Computing
Key Players in Social Computing 
2009 2010 
2011 2012 
2014
Key Players in Social Computing (SharePoint Only) 
• Only cloud 
• Owned my MSFT 
• Nicely integrated 
with SharePoint 
Online, CRM 
Online… 
• Available on 
premises 
• Long history on 
SharePoint social 
• Large customer ’s 
base 
• Great feature set 
• Available on 
premises 
• Focuses on 
simplicity 
• Easy to customize 
and extend
Key Players Comparison Table 
Functionality 
Simplicity 
Customizability 
Extensibility 
Interoperability 
Industry value 
Robustness 
Scalability 
Future 
Price
Yammer
Sitrion
Demo - Beezy
Q&A
Thank you for listening 
David Martos 
david.martos@b-i.com 
http://david-martos.blogspot.com 
@davidmartos

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5.1swiss_sharepoint_club_mvp_track1_social_enterprise_david martos_blue-infinity

  • 1. Swiss SharePoint Club 23rd meeting Social Enterprise David Martos MVP SharePoint Server blue-infinity SA
  • 2. 1. Social Computing How Social Have We Become? Key Differences Consumer vs. Enterprise Key Benefits for the Enterprise Enterprise Social Network Implementation Figures 2. Key Players in Social Computing 3. Demo 4. Q&A
  • 3. ? - 2003 2007 2010 2013 2014 - ? How Social Have We Become?
  • 4. How Social Have We Become? Consumer World Meanwhile SharePoint… • Social computing limited to geeks a select group of people • Based mainly on file sharing and chat rooms ? - 2003 2007 2010 2013 2014 - ? • Used by a limited number of companies • Based mainly on file sharing
  • 5. How Social Have We Become? ? - 2003 Consumer World Meanwhile SharePoint… • Social computing launched to general audience • Social computing “for the Enterprise” was born • Based mainly on publication and networking 2007 2010 2013 2014 - ? • Strengthened presence in the document management market • Based mainly on file sharing and “connections”
  • 6. How Social Have We Become? • The consumer social computing bubble • Social computing for the masses! ? - 2003 2007 2010 2013 2014 - ? Consumer World Meanwhile SharePoint… • Started including real social features… • A far cry from the consumer world
  • 7. How Social Have We Become? Consumer World Meanwhile SharePoint… • New consumer and professional social networks every day • Corporate social networking bubble ? - 2003 2007 2010 2013 2014 - ? • Improved SharePoint’s social features… but not enough • Purchased Yammer
  • 8. 2014 - ? How Social Have We Become? Now & Beyond • Companies have invested massively in SharePoint • Infrastructure is often underutilized • Users are requesting the adaptation of external tools for work use i.e. Facebook, Twitter, Dropbox etc. ? - 2003 2007 2010 2013
  • 9. Key Differences – Consumer vs. Enterprise integration fun added value speed security simplicity sharing connections Nerdy Neville The domestic user
  • 10. Key Differences – Consumer vs. Enterprise sharing Susan Suit The professional user added value fun speed integration security simplicity connections user adoption knowledge
  • 11. Key Differences – Consumer vs. Enterprise compliance security Darth V The infrastructure user
  • 12. Key Differences – Consumer vs. Enterprise user adoption ROI Marvin Money The decision maker
  • 13. Main benefits for the enterprise • More engagement • More and better knowledge sharing • More productivity • … • And less email
  • 14. Enterprise Social Network Implementation Figures What • Most of your users adopt you could expect… 100 90 80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 straight away • The rest gradually sign up
  • 15. Enterprise Social Network Implementation Figures • Only a few users adopt What could happen 100 90 80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 from the start • Those who adopt stay loyal to the platform • Nobody else will sign up
  • 16. Enterprise Social Network Implementation Figures 100 90 80 70 60 50 40 30 20 10 0 What could happen Pilot with sponsors No network campaign or a poor execution Users unaware or don’t perceive added value 1 2 3 4 5 6
  • 17. Enterprise Social Network Implementation Figures What • Most users adopt from could also happen 100 90 80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 the start • The majority gradually leave the platform • Only a few stay loyal after some time
  • 18. Enterprise Social Network Implementation Figures 100 90 80 70 60 50 40 30 20 10 0 What could also happen Launch campaign Too complex and lack of content. Diminishing usage Only sponsors remain loyal to the platform 1 2 3 4 5 6
  • 19. Enterprise Social Network Implementation Figures 100 90 80 70 60 50 40 30 20 10 0 What you should expect 1 2 3 4 5 6 • Only a few users adopt from the start • Most users are invited when the platform is ready for them • Some users leave the platform but the majority stay connected
  • 20. Enterprise Social Network Implementation Figures 100 90 80 70 60 50 40 30 20 10 0 What you should expect Pilot limited to sponsors Minimum feature set Campaign when there is robust content Main business scenarios are covered Platform behaves correctly New features added 1 2 3 4 5 6
  • 21. Key Players in Social Computing
  • 22. Key Players in Social Computing 2009 2010 2011 2012 2014
  • 23. Key Players in Social Computing (SharePoint Only) • Only cloud • Owned my MSFT • Nicely integrated with SharePoint Online, CRM Online… • Available on premises • Long history on SharePoint social • Large customer ’s base • Great feature set • Available on premises • Focuses on simplicity • Easy to customize and extend
  • 24. Key Players Comparison Table Functionality Simplicity Customizability Extensibility Interoperability Industry value Robustness Scalability Future Price
  • 28. Q&A
  • 29. Thank you for listening David Martos david.martos@b-i.com http://david-martos.blogspot.com @davidmartos