This talk was held at the 10th meeting on February 3rd 2014 by Dr. Thilo Stadelmann. Many companies are struggling with Big Data. Some argue that Big Data is the new answer to all problems while others are more critical about it. What is common to many discussions with IT professionals is that almost everyone has a different understanding of the topic. Moreover, many enterprises find it very hard to recruit the perfect data scientist to solve Big Data problems. In this talk we give an overview of our understanding of data science and present the driving factors for the newly established Datalab at Zurich University of Applied Sciences. The goal of the lab is to establish a sound curriculum and research agenda to prepare data scientists for the ever-increasing demand from industry and to allow industry partners collaborate with academia to solve problems that go beyond everyday routines.