How to attract, motivate, reward and retain employees through social recruiting? Hands-on tips to make a good job of it.

1. SWINGGROUP More inspiring
Smart Recruiting Through
Social Media
Digital Marketing First Exhibition 2012
Brussels - 11th October

2. WHY WOULD ANYONE RECOMMEND
YOUR COMPANY BRAND TO ANOTHER?

3. Why would anyone recommend your company brand to another?
THE VALUE OF EXPERIENCES
• The experience element in the above formula is
critical
• Experience and conversations are the engine room
of learning, and conversation is the first learning
technology

4. Why would anyone recommend your company brand to another?
HIGHER EMPLOYEE LOYALTY
HELPS YOU
• Attract and retain the best employees
• Create a better company or brand image
• Deliver superior customer value
• Increase revenue and market share
• Achieve higher contribution margins
• Increase customer share of wallet

5. EFFECTIVENESS OF SOCIAL MEDIA

6. Effectiveness of social media
METCALFE’S LAW
• The greater the number of users in a network
the greater the value of that network
• The greater its power of attraction for potential
new users
• It is an exponential curve

7. Effectiveness of social media
SOME SOCIAL MEDIA STATISTICS

8. Effectiveness of social media
SOME SOCIAL MEDIA STATISTICS
• More than half the population is under 30
• 96% of Millennials have joined a social network
• Facebook has more internet traffic than Google
• YouTube is the second largest search engine in the
world
• 25% of search results for the World’s Top 20 largest
brands are links to user-generated content
• 34% of bloggers post opinions about products &
brands
• 80% of companies use social media for recruitment
• Social Media is the #1 activity on the web

9. Effectiveness of social media
SOCIAL MEDIA VIRAL POWER
1 employee opens up a potential network
of 50 to 150 valuable candidates
# employees 1 # potential candidates/degree
Average social network contacts per employee 150 First Second Third
Peers % = people with same interests, education, ... 20% Scenario 1 9 27 16
Total 9 36 52
Referral % = send through % Scenario 1 Scenario 2 First Second Third
-first degree 30% 50% Scenario 2 15 68 61
- second degree 10% 15% Total 15 83 143
- third degree 2% 3%

10. GETTING THE CONVERSATION
ON YOUR EMPLOYER BRAND GOING

11. Getting the conversation on your employer brand going
COMPREHENSIVE SOCIAL RECRUITING
Activate a new recruitment platform to find and
attract qualified candidates
• Use the power of social networks
• Build an own pool of qualified resumes for current
and future vacancies
• Significant reduction of recruitment time
• Lower cost per hire

12. Getting the conversation on your employer brand going
COMPREHENSIVE SOCIAL RECRUITING
Employees feel appreciated and are more
motivated
• Transparent follow-up
• Lower staff turnover
• Strengthen your employer brand
• Boost your competitive intelligence
European and global reward fulfilment:
• Custom-made rewards for maximum motivation
• Performance-related
• Instant rewarding for unique employee experience

13. FULFILLING YOUR EMPLOYER
VALUE PROPOSITION

14. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY LOGIN PROCEDURE
• Standard login procedure
• Or with Facebook/Twitter
Account
• Unique employee code
to validate entry

15. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
JOBS AND REFERRAL STATUS HOMEPAGE
Employee
profile
New jobs and
incentives Search
engine
My top 3 referrals
Direct lead

16. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
INSPIRING REWARDS
• Real-time rewarding for instant
motivation
• Multilingual Digital Vouchers
• Benelux + 400 brands
• Germany + 100 brands
• Multiplatform API connections
with other gift voucher/gift card
providers possible
• Easy international roll-out
• Available languages: German,
French, Dutch, English (Q1 2013)

17. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
OPEN VACANCIES LISTING
Incentive
Job Forward
this job
You can sort the
list on job
title, value of
the incentive or
publication date

18. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
OPEN VACANCIES LISTING

19. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
DETAILED JOB DESCRIPTION

20. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY SOCIAL REFERRAL POSSIBILITIES
• Jobs are posted in the social networks in only two or three clicks
• Thanks to links it is traceable who has spread the job so that the right
employee can be rewarded in case of success

21. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: FACEBOOK 3 CLICKS AWAY
• The text automatically appears with a link to the job description
• Can be shown on your own timeline or page, a friend‘s timeline, in a group
• Forwarding in personal message is also possible

22. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: LINKEDIN 3 CLICKS AWAY
• The text automatically appears with a link to the job description
• Can be published as an update or in groups
• Forwarding in personal message to a single contact is also possible

23. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: TWITTER 2 CLICKS AWAY
• The tweet is automatically linked with the job description
• The number of characters in the message is automatically reduced to
the maximum of 140

24. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: GOOGLE+ 2 CLICKS AWAY
• The message is automatically linked with the job description
• The number of characters in the message is automatically reduced to
the maximum

25. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: XING 2 CLICKS AWAY
• The title of the job and a link to the job description appear automatically
• The vacant job is mentioned as activity
• The activity is visible on the homepage of the Xing contacts

26. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY E-MAIL REFERRAL
• The employee enters
name and e-mail
address of his contact
• A ready-to-use
message can be sent or
can be changed first
• A traceable link refers
to the job description

27. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
TAILOR-MADE REFERRAL RULES

28. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
DIRECT COMMUNICATION WITH HR

29. Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
CORPORATE BRANDING POSSIBILITIES

30. Fulfilling your Employer Value Proposition - HR BACKEND
HR MANAGER BACK OFFICE LOGIN
• User management rights define access rights
• HR manager versus HR recruiter versus HR assistant

31. Fulfilling your Employer Value Proposition - HR BACKEND
KPI HOMEPAGE DASHBOARD
The jobs can Funnel with
be filtered main data
Overview of
Statistics for jobs for this
social media HR manager
and success
rate
Search engine
Most active
New applicants
employees

32. Fulfilling your Employer Value Proposition - HR BACKEND
KPI HOMEPAGE DASHBOARD
Candidates
Social media Clicks Hires
Forwards

33. Fulfilling your Employer Value Proposition - HR BACKEND
STAND-ALONE JOB EDITOR
OR JOB IMPORT
Job title
Formating
Job description
Number of vacancies
Show job /
Hide job
Value of the
incentive

34. Fulfilling your Employer Value Proposition - HR BACKEND
JOB UPDATING
Change job
title
Change
formating
Change job description
Raise or lower
number of Show job /
vacacies Hide job
Raise or lower
value of
incentive

35. Fulfilling your Employer Value Proposition - HR BACKEND
JOB REFERRAL SUCCESS OVERVIEW
The jobs can be
filtered Number of
forwards
Open jobs Number of
reactions
Number of
applicants
Number of
hires

36. Fulfilling your Employer Value Proposition - HR BACKEND
CANDIDATE MANAGEMENT TOOL
Applications
Search on the basis
employee(s) of this
employee‘s
Overview all forwards
employees
Hires on the
basis of this
employee‘s
forwards
Earned reward

37. Fulfilling your Employer Value Proposition - HR BACKEND
CANDIDATE MANAGEMENT TOOL
The candidates
can be filtered Application date
Candidates Evaluation of
the applicant
Job
Status

38. Fulfilling your Employer Value Proposition - HR BACKEND
DIRECT COMMUNICATION WITH EMPLOYEES
Select one
recipient
Or send a Write the
message to all message
employees
Messages can
be labeled
urgent Sent items

39. WHY WOULDN’T ANYONE RECOMMEND
YOUR COMPANY BRAND TO ANOTHER?

40. SWINGGROUP
Best-of-class in incentive marketing solutions

41. Consultancy
Solution development
Fulfilment
Implementation
KPI tracking
360° communication
*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™

42. Thank you
for your attention
SwingGroup Benelux
Kleimoer 16
9030 Mariakerke
Belgium
Tel. +32 (0)9 218 89 24
sales@swinggroup.be
be.linkedin.com/in/everaertgunther
@gunar2
WWW.SWINGGROUP.EU
WWW.LINKEDIN.COM/COMPANY/SWINGGROUP
WWW.TWITTER.COM/SWINGGROUP