1. Organized
by:
Supported
by:
Fest-­‐UP
Service
Jam
BCN,
Tools
5-­‐7
March,
2014
IllustraAons
by:
EducaAon
Scotland

2. Tools
-­‐
Day
1

3. FEST-­‐UP
SERVICE
JAM
BCN
Yesterday
you
idenAfied
your
problem

4. FEST-­‐UP
SERVICE
JAM
BCN
Personas
Canvas
FOOD
HOME
SOCIAL
WORK
ASPECTS
OF
LIFE

5. FEST-­‐UP
SERVICE
JAM
BCN
1. Who is your service for?
2. What is the context you chose and what is the specific challenge you
identified?
3. What is your value proposition?
Deliverable
-­‐
Team:

6. Tools
-­‐
Day
2

7. FEST-­‐UP
SERVICE
JAM
BCN
Let’s
start
solving
the
problem
User

8. FEST-­‐UP
SERVICE
JAM
BCN
IdenAfy
key
moments
in
the
user
journey
USER
JOURNEY
–
defines
the
steps
that
the
customer
experiences
when
interacAng
with
a
service
or
product,
from
first
awareness
to
evangelizaAon.
needs
frustraAons
wishes
moAvaAons
USER
DISCOVER
TRY
USE
EXTEND

9. FEST-­‐UP
SERVICE
JAM
BCN
Align
user
experience
with
business
processes
needs
frustraAons
wishes
moAvaAons
acAviAes
processes
protocols
channels
ORGANISATION
USER
DISCOVER
TRY
USE
EXTEND
ORGANISATIONAL
PERSPECTIVE
–
determine
why
this
is
a
good
idea
for
your
experience;
how
is
value
created
and
measured,
and
can
you
actually
deliver
this?

10. FEST-­‐UP
SERVICE
JAM
BCN
Business
Model
Canvas

11. FEST-­‐UP
SERVICE
JAM
BCN
The
Business
Model
9
Building
Blocks

12. FEST-­‐UP
SERVICE
JAM
BCN
Value
ProposiAon
Canvas

13. FEST-­‐UP
SERVICE
JAM
BCN
Costumer-­‐Driven
Business
Model
Canvas

14. FEST-­‐UP
SERVICE
JAM
BCN
1
-­‐
GeneraAon
Napkin
prototyping
–
allow
space
for
uncertainty
and
don’t
get
acached
to
ideas.
Silent
brainstorming
(wricen)
Challenge
the
status
quo
–
MulAple
BM
in
and
across
industries
What
if..?
(Think
IKEA,
Amazon,
Airbnb…)

15. FEST-­‐UP
SERVICE
JAM
BCN
2
-­‐
Synthesis
Listen
acAvely
to
your
team
members
Prototype
to
combine
or
discard
models
Visual
thinking
for
storytelling
Use
different
post-­‐its
colors
for
segments
SWOT
–
to
evaluate
BM

16. FEST-­‐UP
SERVICE
JAM
BCN
Business
Model
Canvas

17. FEST-­‐UP
SERVICE
JAM
BCN
Business
Model
Canvas

18. #FESTUPSERVICEJAM
#SWAPSEEBCN
FEST-­‐UP
SERVICE
JAM
BCN
Don’t
forget
to…
Share
the
experience
with
the
rest
of
the
Fest-­‐UP
community
and
the
World
@festupbcn
@myswapsee
@claropartners
@EatWithEspana
@Le18_bcn

19. Time
to
work…
let’s
have
fun!