Nike is a US-based company that manufactures shoes, apparel, and sports equipment. It operates in over 180 countries and sponsors athletes in many sports. The document discusses Nike's use of viral marketing strategies, including viral videos, social media, and emotional campaigns featuring top athletes. It outlines some of Nike's marketing campaigns, like one that increased soccer revenue and player usage during the 2014 World Cup. The document concludes with recommendations to market additional product types, collaborate with Android, and use additional channels like Facebook and traditional marketing.

1. NIKE VIRAL
MARKETING
BY,
SWAPNIL PACHUMBRIKAR

2. Content
 Introduction
 Viral Marketing Concept
 Product Portfolio
 Current Marketing Strategies
 Marketing Campaigns
 Target Groups and Online Attraction
 Recommendations

3. Introduction
 US based company
 Manufacturers shoes, apparels and sports
equipment
 Operates in more than 180 countries.
 Almost in all Sports
 Very Innovative & New Designs

4. Viral Marketing Concept

5. Product Portfolio

6. NIKE AND VIRAL MARKETING
 Viral Videos and Images
 Social Media
 Various Campaigns
 Emotional Marketing
 Top Athletes

7. Online Marketing
 Popular in the social media world
 High number of followers on Instagram
 Separate accounts for separate sports on
Twitter
 Promote the products by following ways:
 Famous Spokespersons
 Inspirational stories
 Emotional connections

8. Campaigns
 One of the Top tagline
 Overtook popularity
of Reebok
 Encourage fitness
enthusiastically
 Not just fitness gear,
also fashion
statement
 Promoted by
Ronaldinho, Michael
Jordan and Rafel
Nadal

9. Campaigns
 Gained exposure in
World Cup 2014.
 Most successful
campaign
 15-20% increase in
soccer revenue
 53% players used
Nike

10. Target Groups & Online Attraction

11. Recommendations
 Strategy recommendation:
 Marketing of products other than shoes(like Dance Shoes)
 Collaboration with Android
 Marketing Channel Recommendation:
 Facebook
 Traditional Marketing