3. Executive Summary
Brief overview of the situation:
In the present situation, many people are addicted to phone.
This is an attempt to compel them to read with the
option available. So, ReadMe is launched to solve this
problem.
Company’s Product:
The product is an android app, where the customers can
almost do anything related to books. For instance, the can
buy, sell, look-up new books.
4. Executive Summary
Proposed Goal:
Initially, the main goal is App publicity in social medias and
gaining subscribers. So that, within year we are able to gain a
revenue of $3800 (apprx.2L).
Once appropriate data analysis has been done for the first 6
months, a much bigger campaign will be launched.
6. Situation Analysis
• Basically, Readme is about books and making it easily
available to anyone who needs it.
• Books, can reach a wide audience as any age group
can read them.
• Key Targets- People between the age group 10-18
and 30-50. (Specifically chosen, for particular books)
7. Situation Analysis
Company overview.
In the present situation, many people are addicted to phone.
This is an attempt to compel them to read with the mobiles.
So, is launched to solve this problem.ReadMe
9. Target customers
Competitors in the market
Name of the product Subscribers Ratings
NCERT Books 1 Million 4.6
IAS Books 50,000 3.9
Saar Books Store 10,000 3.4
10.
11. Busy people,
with little options for reading –
Our Target customers.
This would include people between
the age group 10-18 and 30-50.
12. To get more than 10,000 in the first 6
months. ( An extension of 2 months is
allotted).
A conversion rate, on an average of 2.5-
5% from free to paid users is to be
maintained.
For revenue- Admob is to be used . It will
generate $1 for 1000 ad impressions and
$0.25 per clicks
The expected target can be achieved if
they paid users pays a minimum of $5.99.
13. StrategyTarget Customers- 1 million
mobile users.
Customers: People between the age group 10-18
and 30-50.
Busy people,
with little options for reading –
Our Target customers.
Collaborators: Schools and Arts Colleges.
Context: Many people are busy with their day to day life that buying
books isn’t really in the table. This app can easily be used and
within few minutes, all the information is available.
14. Strategy
Customer’s Value :
Free services regarding the availability of the books online will be
displayed, and the users can search them there. Furthermore, they can also
view the list of company’s which sells the books.
“For just $5.99, prime users can view the site where they can
download the e- version of the book they are searching.”
Collaborator's value:
The collaborator's will earn $1.99 for adding subscribers using a referral
code given to them.
15. TacticsProduct:
Busy people,
with little options for reading are our key customers
for promoting the application.
Service:
For just $5.99, prime users can
view the site where they can
download the e- version of the book
they are searching
Brand
Slogan:
“Read Whenever, Where ever you want.”
LOGO
Name
16. Price and Incentives
• The paid users have to pay a minimum of $5.99 for
the subscription.
• The entire app is ad- free.
• It can be easily operated.
• The collaborator's will earn $1.99 for adding
subscribers using a referral code given to them.
• Users who use the app frequently can be given
points, which can be used to access selected range of
books.
17. Communication and Distribution
• The app is at first promoted in various social websites, like the
following,
• It’ll be easier to gain the targeted subscripbers if a large online
followers are present.
• Instagram and Facebook pages can be opened and maintained
regularly.
18. Implementation
• The success of the company depends on the app developers
( core of the company), who will enhance the app performance
and increase the app functionality.
• The schools where the app is to be promoted first, will be
helpful in adding new subscribers.
• The need of books is ever wanted, and this app will make the
process, much more refined and simpler to use.
19. Process
The main focus of the company to promote the
app in various social medias and use the
collobarators to increase the subscribers.
To make sure the goal of the company is reached
within 6 to 8 months of time. Furthermore,
make sure that the conversion rate is also
maintained during this time.
To take the app to the next level, by adding new
insights given by the users. This can substansially,
increase the subscribers.
20. Disclaimer
Prof Sameer Mathur
Marketing Professor
IIM Lucknow
Carnegie Mellon University
PhD and MS(Marketing) 2003-2009
Swaathi Rameshwar
Velammal College of Engineering and Technology
Summer Internship in Data Analytics with
Managerial Applications 2017
