Brainstorming is the set of techniques of generating ideas. All techniques have much in common, but you can pick the best way of brainstorming taking into account conditions, materials, time, and a client.
3. Brainstorming is the set of techniques of generating
ideas. All techniques have much in common, but you
can pick the best way of brainstorming taking into
account conditions, materials, time, and a client.
Brainstorming
4. —Generate as many ideas as possible.
—All ideas are welcome.
—No bulling.
—No criticism.
Rules
5. —Edward de Bono’s six thinking hats.
—Walt Disney’s creative strategy.
—Mikhael Mikhalko’s SCAMPER and Thinkpak.
Plan
7. The principle behind “Six Thinking Hats” was invented
by Edward de Bono. All participants of this technique
are focused on the same subject and are thinking
about it from different aspects.
8.
9. White hat
Facts, neutrality, objectivism.
—What information do we have here?
—What information is missing?
—What information would we like to have?
—How are we going to get the information?
10. Yellow hat
Optimism, focus on benefits, feasibility.
—What are the benefits of this option?
—Why is this proposal preferable?
—What are the positive assets of this design?
—How can we make this work?
11. Black hat
Judgement, caution, evaluation.
—What is the cost?
—Which regulations are important?
—What materials do we need?
—What can give us safety?
12. Red hat
Intuition, feelings, emotions.
—My gut-feeling is that this will not work.
—I don’t like the way this is being done.
—This proposal is terrible.
—My intuition tells me that prices will fall soon.
13. Green hat
New ideas and new look at things.
—Are there any other ideas here?
—Are there any additional alternatives?
—Could we do this in a different way?
—Could there be another explanation?
14. Blue hat
Control, overview, organization.
—Look at the “thinking” about the subject.
—Set the agenda for thinking
—Suggest the next step in the thinking.
—Ask for a summary, conclusion, or decision.
18. 5 min
Choose a design tool you want to improve.
Plan the further activity.
Blue hat
19. 5 min
—What facts about this software do we know?
—What information is missing?
—What software parameters do we need to know?
—How are we going to get the information?
White hat
20. 5 min
—What do you feel about this software?
—What emotions do you have concerning it?
—What does intuition tell you about it?
Red hat
21. 5 min
—What is good in this software?
—Does it have benefits or cool features?
—How can we get use of this software?
—What makes it useful, popular?
Yellow hat
22. 7 min
—What can be improved in this software?
—What parts can be designed differently?
—Which features can be added?
—What would be nice to have in this software?
Green hat
23. 7 min
—What is the cost of software improvements?
—Which regulations are important?
—What resources do we need for improving it?
—What can give us safety?
Black hat
28. Walt Disney’s close associate used to say, “There were
actually three different Walts: the dreamer, the realist,
and the spoiler. You never knew which one was coming
to the meeting.”
29. Walt Disney’s strategy was highlighted and modeled
later in 1994 by NLP expert Robert Dilts. He defined the
technique as Disney’s method for turning his dream
into reality.
52. Substitute
Combine
Adapt
Modify
Put to other uses
Eliminate
Rearrange/reverse
Ink with iron, nib with knife.
Writing with cutting.
Pen top as container.
Body to be flexible.
Use to write on wood.
Clip by using velcro.
Nib to fold outwards.
I want to invent a new type of a pen.
Example
54. 5 min
Choose a hardware item to work on. It can be a laptop,
a graphic tablet, a notepad, etc.
Preparation
55. 5 min
S—C—A—M—P—E—R
Substitute
—What can you substitute in this hardware?
—What can be used instead?
—Who else can use this hardware instead?
—What other ingredients, materials, methods?
61. 5 min
S—C—A—M—P—E—R
Reverse
—What can be rearranged in this hardware?
—Interchange components?
—Other pattern, layout, sequence?
—Transpose cause and effect?
