Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald

•Transferir como PPTX, PDF•

0 gostou•505 visualizações

Angles & Insights' Brand Builders Innovate Experiences

Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.

Negócios Notícias e política

Designated Editor
Speaking Series
LinkedIn
Leveraging
Tips to prospect and engage for FREE

Suzanne McDonald | Content & Social Strategist

Newport Chamber of Commerce

@Sue_DesigEditor

suzanne’s experience
Social Media
Strategies professor

6 years Page 1

Masters in Journalism
& Mass Communications BA in Journalism

www.designatededitor.com 2

old networking methods
Friends & friends of friends?
School connections?
Business connections?
Civic clubs, organizations, church?
Lawyer, doctor, plumber?
Insurance agent, stylist, nanny?
Neighbors?
Sports and hobbies?
http://www.entrepreneur.com/article/57382

www.designatededitor.com 3

Find a job
Discover clients
Searchable resume
Connect on a professional level
Overcome email blocks
Continue the conversations
Showcase your expertise
www.designatededitor.com 4

LinkedIn: Nearly 2 billion people searches in 2010

http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/
www.designatededitor.com 5

LinkedIn market research
Discover major companies with Search

Categorize prospects with Tags

Participate inGroups specific to your industry

Contribute your expertise withAnswers

Find andConnectwith key influencers

Host or attend anEvent and share it

www.designatededitor.com 7

Forrester’s social strategy
People

Learn your audience’s social activities and behaviors

Objectives

Decide what you want to accomplish

Strategy

Plan how your motives will change your relationship with your audience

Technology
Choose what social media platforms you want to use for your campaign

www.designatededitor.com 8

what are their concerns?

www.designatededitor.com 9

socialtimes.com/user-generated-content-infographic_b68911 www.designatededitor.com 10

In-person engagement

www.designatededitor.com 11

Thank you!
Designated Editor
Speaking Series

Leveraging LinkedIn
Tips to prospect and engage for FREE

Suzanne McDonald | Content & Social Strategist

Newport Chamber of Commerce

@Sue_DesigEditor

Mais conteúdo relacionado

Mais procurados

Nurturing Your Network with New Media | American Society of Picture Professio...

Angles & Insights' Brand Builders Innovate Experiences

Social Media Portfolio

GeriFeka

Resume

227 | Social+Digital

Digital Marketing & Social Media Specialist Portfolio

Brett Dovey

Imkt120 unit1 lay_barbara

Barbara Lay

Social Media Portfolio

kalynbaldwin

Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too. Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online. In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign. Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year. An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets. You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.

Social Media Club Talk with Suzanne McDonald

Angles & Insights' Brand Builders Innovate Experiences

LinkedIn: A story of you

Susan Williams

Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...

Shannon Paul

Advanced social media tools

Milena Regos

Digitalmarketing 130803040248-phpapp01

Rahul Gupta

Alyssa McElya Social Media Portfolio

Alyssa McElya

Spotlight on Social Media Best Practices for Tourism Destinations

Robert Patterson

Social Media Simplified

B Social

Digital Marketing PPT

Narendra Sharma

Rishi power point

Rishikesh Pathak

Social Media Management and Monitoring Review

Junyan Wu

Agi career development center.ppt

shanvy reddy

Community Management Outsourcing

Engagement Media

Mais procurados (19)

Nurturing Your Network with New Media | American Society of Picture Professio...

Social Media Portfolio

Resume

Digital Marketing & Social Media Specialist Portfolio

Imkt120 unit1 lay_barbara

Social Media Portfolio

Social Media Club Talk with Suzanne McDonald

LinkedIn: A story of you

Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...

Advanced social media tools

Digitalmarketing 130803040248-phpapp01

Alyssa McElya Social Media Portfolio

Spotlight on Social Media Best Practices for Tourism Destinations

Social Media Simplified

Digital Marketing PPT

Rishi power point

Social Media Management and Monitoring Review

Agi career development center.ppt

Community Management Outsourcing

Semelhante a Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald

Landing your first customer with new media presented by Suzanne Mcdonald, Des...

Angles & Insights' Brand Builders Innovate Experiences

How to Develop a Social Media Strategy

Brittany Smith

Nuts Bolts Of Social Media Final

rajpatelplantemoran

Nuts & Bolts of Social Media

Plante & Moran

Furniture Makers Talk

SocialB

Facebook 101 Workshop by Suzanne McDonald Designated Editor

Angles & Insights' Brand Builders Innovate Experiences

Using LinkedIn to Drive Prospect and Stakeholder Engagement

Ben Wright

2012 B2B social media summit - Building brand ambassadors from within

Trish Nettleship

Pathways is an exciting networking event; bringing like-minded individuals and businesses together to discuss current trends and employment opportunities in broadcast journalism, film & media production, animation, visual effects, gaming and photography. 8 keynotes and 8 workshops. Sheffield Hallam University. Dani Millward and myself led a workshop at this event on industry networking using social media

Industry networking using social media

Sue Beckingham

Social media strategy booklet

khaynes1971

LinkedIn for Executives

Jonathan Duarte

Blogging, Web Content & Optimizing Suzanne McDonald

Angles & Insights' Brand Builders Innovate Experiences

This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County. This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact. This was 2 years before the LinkedIn IPO. At the time, there were less than 25-30 million LinkedIn members. It's old, school, but highlights what has happened in the last 4 years. Enjoy!

LinkedIn For Networking

Jonathan Duarte

The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what? You’ll learn: --The ground rules – what has changed in PR thanks to social media and what has stayed the same --How to best use social media for PR efforts – and the differences between each social network when it comes to PR --Real-world case studies of both successful PR campaigns and those that didn’t go so well --Tools that can help you manage your PR efforts For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.

Social Media & PR: A Match Made in Heaven?

ClearEdge Marketing

Social Media: How to use it to your advantage

David Smith

Arp conference

SocialB

Initiative chicago july 31 2013

Greg Moore

Spredfast 7 whiteboard sessions guide

Turisticae

Social Media for Job Search: What Every College Student Must Know

Rocky Peak Enterprises, LLC

Exploring My Personal Brand By: Nathaniel Aaron Deemer

NathanielDeemer

Semelhante a Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald (20)

Landing your first customer with new media presented by Suzanne Mcdonald, Des...

How to Develop a Social Media Strategy

Nuts Bolts Of Social Media Final

Nuts & Bolts of Social Media

Furniture Makers Talk

Facebook 101 Workshop by Suzanne McDonald Designated Editor

Using LinkedIn to Drive Prospect and Stakeholder Engagement

2012 B2B social media summit - Building brand ambassadors from within

Industry networking using social media

Social media strategy booklet

LinkedIn for Executives

Blogging, Web Content & Optimizing Suzanne McDonald

LinkedIn For Networking

Social Media & PR: A Match Made in Heaven?

Social Media: How to use it to your advantage

Arp conference

Initiative chicago july 31 2013

Spredfast 7 whiteboard sessions guide

Social Media for Job Search: What Every College Student Must Know

Exploring My Personal Brand By: Nathaniel Aaron Deemer

Mais de Angles & Insights' Brand Builders Innovate Experiences

Newport Realtors' LinkedIn Tips and Tricks by Suzanne McDonald CEO of Angles & Insights. Use these quick tips & tricks to grow your network and revenue using LinkedIn from Branding-Marketing Solutionist Suzanne McDonald. You may know Suzanne via Newport Interactive Marketing networking-learning community, which for a decade has provided expert guidance to Rhode Island and New England businesses and organizations. As Angles & Insights' CEO, she has earned global recognition, including Winner of the International Business Awards for Internet/New Media Company of the Year. Led by Suzanne, the Angles & Insights team guides founders & CEOs, nonprofits & global firms, and marketing & sales teams to long-term ROI & sustainable, compounding growth. In her spare time, she co-founded and is board president of Sea Rose Montessori Elementary School, making quality alternative education affordable for families with students ages 3 through 9 and growing in Portsmouth, RI. Select a time to connect with Suzanne on a call at https://anglesandinsights.com/contact-us

Newport Realtors LinkedIn Tips and Tricks From Suzanne McDonald Angles & Insi...

Angles & Insights' Brand Builders Innovate Experiences

Will Community Grow Your Brand? Suzanne McDonald Angles & Insights Women | Fu...

Angles & Insights' Brand Builders Innovate Experiences

Providence Geeks: NIM & Future-Proof Your Branding Suzanne McDonald Angles & ...

Angles & Insights' Brand Builders Innovate Experiences

NIM 2/20/17 Event Slide Show: Digital Revolution Revenue Roadmap

Angles & Insights' Brand Builders Innovate Experiences

Understanding Rhode Islanders' Concept of 21st-century Education Panel Lead b...

Angles & Insights' Brand Builders Innovate Experiences

How to Efficiently and Effectively Manage Social Media and Everything Else There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently. Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’ Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting. You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker. She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.

Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor

Angles & Insights' Brand Builders Innovate Experiences

Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies. Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting. Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.

Integrating Social Media and Events | the Hive Rhode Island by Suzanne McDonald

Angles & Insights' Brand Builders Innovate Experiences

Social media internships tips Suzanne McDonald of Designated Editor, Universi...

Angles & Insights' Brand Builders Innovate Experiences

Google analytics 03122013

Angles & Insights' Brand Builders Innovate Experiences

How to land a job in social media

Angles & Insights' Brand Builders Innovate Experiences

How to make your website SHINE

Angles & Insights' Brand Builders Innovate Experiences

Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content: Interests humans, integrates SEO, optimizes for social graph. How to Panda-proof your content now & for future algo-evolution Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC

Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup

Angles & Insights' Brand Builders Innovate Experiences

Who needs content and why bother

Angles & Insights' Brand Builders Innovate Experiences

Mais de Angles & Insights' Brand Builders Innovate Experiences (13)