Ads with unverified phone numbers in callouts and location extensions will be disapproved until the numbers are verified by linking the AdWords account to the website or Google Webmaster Tools account, or adding the conversion code to the landing page. The Top Movers report is being updated with a summary to more easily identify areas for improvement. AdWords data will now be updated more frequently, with search terms and other data available within 6 hours. Unused ads, ad groups, and campaigns will be permanently deleted during AdWords' spring cleaning.

1. ADWORDS UPDATES:
ADWORDSTOREQUIRE VERIFICATIONFORCALLANDLOCATIONEXTENSIONPHONENUMBERS
Adswithoutverifiedphonenumberswill be disapproved.
Phone numbersthathaven’tbeenapprovedwillbe listedas“Unverified”or“Unverifiedphone”inthe
Ad extensionstab.
To get phone numbersverified, we will needtotake one of these steps.
1. Have the phone numberbeingusedinthe extensionlistedonthe website (intext).
2. Linkyour AdWordsandGoogle WebmasterToolsaccounts.
3. Addyour AdWordsconversioncode snippettothe landingpage inyourad.
ADWORDS TOP MOVERS REPORT GETS UPDATED
Google isupdatingthe Top Moversreportwitha summaryto make it easiertospotareas for AdWords
improvement.
ADWORDSDATA IS NOW BEING UPDATED MOREFREQUENTLY
AdWordsSearchQueryData NowAvailableSooner.Searchtermsandsome otherdata are now
available within6hours.
ADWORDS SPRING CLEANING
Unusedads,ad groups and campaignswill be deletedand“remove” willbe apermanentmove across
the board.