2. An Ability. A simple definition is that creativity is the ability to imagine or invent something
new. As we will see below, creativity is not the ability to create out of nothing (only God can do
that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas.
Some creative ideas are astonishing and brilliant, while others are just simple, good, practical
ideas that no one seems to have thought of yet.
Believe it or not, everyone has substantial creative ability. Just look at how creative children are.
In adults, creativity has too often been suppressed through education, but it is still there and can
be reawakened. Often all that's needed to be creative is to make a commitment to creativity and to
take the time for it.
An Attitude. Creativity is also an attitude: the ability to acceptchange and newness, a
willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the
good, while looking for ways to improve it. We are socialized into accepting only a small number
of permitted or normal things, like chocolate-covered strawberries, for example. The creative
personrealizes that there are other possibilities, like peanut butter and banana sandwiches, or
chocolate-covered prunes.
A Process. Creative people work hard and continually to improve ideas and solutions, by making
gradual alterations and refinements to their works. Contrary to the mythology surrounding
creativity, very, very few works of creative excellence are produced with a single stroke of
brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of
companies who had to take the invention away from the inventor in order to market it because the
inventor would have kept on tweaking it and fiddling with it, always trying to make it a little
better.
The creative person knows that there is always room for improvement.
Creative Methods
Several methods have been identified for producing creative results. Here are the five classic
ones:
Evolution: This is the method of incremental improvement. New ideas stem from other ideas,
new solutions from previous ones, the new ones slightly improved over the old ones. Many of the
very sophisticated things we enjoy today developed through a long period of constant
incrimination. Making something a little better here, a little better there gradually makes it
something a lot better--even entirely different from the original.
3. Synthesis: With this method, two or more existing ideas are combined into a third, new idea.
Combining the ideas of a magazine and an audio tape gives the idea of a magazine you can listen
to, one useful for blind people or freeway commuters.
Revolution: Sometimes the best new idea is a completely different one, an marked change from
the previous ones. While an evolutionary improvement philosophy might cause a professorto
ask, "How can I make my lectures better and better?" a revolutionary idea might be, "Why not
stop lecturing and have the students teach each other, working as teams or presenting reports?"
Reapplication:Look at something old in a new way. Go beyond labels. Unfix ate, remove
prejudices, expectations and assumptions and discover how something can be reapplied. One
creative personmight go to the junkyard and see art in an old model T transmission. He paints it
up and puts it in his living room. Another creative person might see in the same transmission the
necessary gears for a multi-speed hot walker for his horse. He hooks it to some poles and a motor
and puts it in his corral. The key is to see beyond the previous or stated applications for some
idea, solution, or thing and to see what other application is possible.
Changing Direction:Many creative breakthroughs occurwhen attention is shifted from one
angle of a problem to another. This is sometimes called creative insight.
This example reveals a critical truth in problem solving: the goal is to solve the problem, not to
implement a particular solution. When one solution path is not working, shift to another. There is
no commitment to a particular path, only to a particular goal. Path fixation can sometimes be a
problem for those who do not understand this; they become overcommitted to a path that does not
work and only frustration results.
4. There are various ways that you and your Organization can benefit from improved levels of
creativity. These include: Finding new solutions. Creativity helps you generate lots of new ideas
which can help you and your Organization to deal with change, build strong teams, develop new
products and services, improve customer service, and retain talented staff. The more ideas you
generate, the more likely you are to find new ways to meet challenges and overcome problems.
The possibilities are as endless as your imagination. Minimizing frustration. Improving your
creativity means you can drastically reduce the frustration caused by failing to meet challenges or
to solve problems at work. Increasing productivity. The right creativity tools and techniques can
help you and your Organization to generate ideas and solve problems faster, making you more
effective, productive and fulfilled.
Setting aside assumptions about how particular challenges or problems should be approached,
e.g. just because that's the way you're always done something, does that make it the best way?
Taking new perspectives and being open to new ways of doing things in your day-to-day
work. Think back to the last time you did something, did anyone suggest another way, or did
you receive any feedback?
Looking for new ways to create value for your Organization. Think about any competitors or
rivals your Organization has. What do they do differently, what is it about them that you
admire? Could you adapt this to your Organization?
Listening to, respecting, and incorporating other people’s suggestions and ideas into your
thinking.
Re-defining your problem- Before you start, make sure it’s the problem and
not the symptoms you’re trying to solve. Ask yourself why the problem exists,
and spend time getting to the bottom of it. It’s also important to be clear about
what you’re trying to achieve, and any constraints that exist. If the problem is a
particularly large one, break it down into smaller parts, and deal with these one
at a time. When you have thought the problem through thoroughly, try
summarizing the problem in a couple of words if possible, to really focus your
mind.
5. Open your mind- Once you’re really clear about the problem, start
generating possible solutions. Remember to try to think about ways of doing
something out with the normal approach. You will find a variety of creativity
techniques throughout this unit to help you do this. Avoid the temptation to
immediately go with your first idea. It may or may not be your best idea, but by
considering a number of alternative options first you may come up with
something better. If you do go back to your original idea you can be sure that
you've considered all the other options. Try not to pass judgment on any of your
ideas until you have come up with as many as you can, and then revisit them all
with an open mind.
Identify the best solution- Once you have a number of possible solutions;
choose the best one by weighing up the pros and cons of each. There might be
an obvious choice, but if not, you may wish to ask others for their input the pros
and cons of each. There might be an obvious choice, but if not, you may wish
to ask others for their input to help you decide.
Implement your solution- The final stage of creative problem-solving is to
transform your solution into action. Without this final stage, your creative
efforts will have been wasted. It is useful, therefore, to draw up an action plan
to help you implement your chosen solution.
6. Conclusion: Majority of people agree that they are creative person. Considering
the above chart, we found out that the percentage of creative thinking people is much
more than other categories; it means that newly generation has a creative idea as well
as creative thinking so that it will help an organization to achieve their goal for
future.
Conclusion: Majority of people agree that they are engaged in creative work on a
regular basis. Considering the above chart, we drawn a perception that they use to do
creative work in daily life and also create positive habits in being creative in nature it
will also help organization in innovating new ideas and strategy.
27%
57%
13%
3%
I CONSIDER MYSELF TO BE A CREATIVE
PERSON.
Strongly Agree Agree Unsure Strongly disagree
15%
52%
18%
12%
3%
I am engaged in creative type work
on a regular basis.
Strongly Agree Agree Unsure Disagree Strongly disagree
7. Conclusion: From the above chart, we draw a perception that people are unsure to
the point that creative ideas occurs to them without even thinking about it. Another
idea I had about creative thinking was proved wrong is that freedom leads to more
creative ideas.
Conclusion: According to chart, we draw a perception that drinking beverages with
caffeine is not related for doing creative work. Creative is an inborn trait it is not
related to consumption of any psychoactive drugs.
8. Conclusion: From the above data, we interpret that majority of people agree about
enjoying the process of creating new idea without even thinking about the final
result. In an organization people need to think without having confusion about their
success.
Conclusion: Majority of people agree that creative thinking comes when a person
read and come up with new ideas. Now a day’s people tends to read more innovative
ideas and implies in their work culture.
9. Conclusion: Creative people in Bihar is to less, due to lack of education and Bihar
people also influenced with bad environment and there is no organization structure,
but in Jharkhand and Maharashtra creative people are there due to good environment.
Assam
12%
Bihar
6%
Jharkhand
21%
Maharashtra
20%
Rajasthan
11%
Other state
30%
STATE
