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20151031ワークショップ2班 上田の観光問題
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20151031ワークショップ2班 上田の観光問題
1.
上田の観光問題
2.
1.問題 • 交通の不便さ • 真田ブームが去った後どうするのか? •
客がお金を落としてくれない。 • 真田以外に広がらない、真田オンリーな状態 • そもそも上田に来たいと思わない • 上田城が期待外れなる可能性
3.
2.目的 • “歩いて巡る”を押し出す • サイクリングを取り入れる •
真田で名前を売り、真田だけではないことを知ってもらう • 真田以外の上田の売り 温泉、寺社仏閣、農家への外国人の宿泊、農産物、菅平 別所線、千曲川、あゆ、上田城、国分寺、北国街道、Bグルメ キャンプ場、マルチメディア、蚕都上田、近代部分を押し出す。
4.
3.解決 • 真田だけを誇張して広告するのではなく、 上田には他にも様々な魅力があることを観光客に知って もらうため • アプリ内で上田市内のイベント情報などについて、情報を 提示する。また、観光テーマ別に特設ページを設けるなど、観 光客に真田以外の魅力についても興味を持ってもらい、様々な多 様な観光地であることをアピールし各所への導入を図る。
5.
3.ビフォア・アフター •問題解決できなければ 真田ブームが終われば観光客は大幅に低下する •問題解決できれば 上田のほかの魅力を発掘することが できれば、価値は下がらないため持続する。
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