Social Media has become increasingly important in the Real Estate Business. This was a presentation for the MidShore Realtors Expo on March 20, 2014. We covered the best use practices of Facebook, Pinterest, and Twitter by SpiderWeb Connections. Susan Schauer John

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3. Why Real Estate Agents
need Social Media
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• Build Your Reputation
• Network
• It’s where your buyers are!

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Buyers use Social Media

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Home Buyers
Information Sources:

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Courtesy: Crackerjack Scribe.net
How Home Buyers Use Social Media:

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13. Facebook
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• Pages will turn up in Google searches.
• Pages seen not logged into facebook.
• Pages offers Facebook Ads.
• Pages offers user Analytics.
• Likes are unlimited.

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• Pages has a widget you can add to
your blog or website.
• You can add “Administrators”.
• People who “like” your page will not
have access to your Personal account.
• You can have many Pages.

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22. Facebook TIPS for
Realtors:
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• Tag Clients in Your Photos
• Show lots of pictures
• Make it all about your Customers
• Consider paying for Sponsored
Stories. (way to reach new)

23. Twitter
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25. 1. A hashtag is any word beginning
with the # sign.
2. People use hashtags to organize
conversations around a specific
topic.
3. Clicking on a hashtag takes you
to search results for that term.
Courtesy: business.twitter.com/small-biz-guide
hashtag
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26. You can respond to a Tweet by hitting the
reply button.
When you reply, your response is public,
and will show up in your home timeline
and the timeline of the person to whom
you are responding.
The reply will also be visible in the home
timelines of people who follow both you
and the person to whom you sent the
reply. Meaning, someone not in the
conversation has to follow both of the
people replying to be able to read both
sides of the conversation
Courtesy: business.twitter.com/small-biz-guide
reply
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27. You can pass along someone’s
Tweet by retweeting it.
Just hit the retweet button
to send the original message to all
of your followers.
Courtesy: business.twitter.com/small-biz-guide
retweet
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28. Sometimes you want to bring a Tweet to someone’s
attention, but you still want all of your followers to see
the message. Instead of a reply, use a mention.
Include the @username of whomever you
want to mention in your Tweet, and it will
appear in the Mentions section (in the
Connect tab).
All @username mentions are clickable
and link back to the mentioned
individual’s profile.
Courtesy: business.twitter.com/small-biz-guide
mention
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29. Your profile:
• Design your profile to reflect your
branding (customize background).
• Design a username that says something
about real estate.
• Your name, website, bio and profile
picture should all work together.
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30. • Keep your photo consistent – do not
change or update it.
• Do not select “protect my tweets”
• Set your location to your market area
• Your bio is 160 characters – use wisely.
(Ex: “Saving the Economy One House Sale at
a Time”) – this is a place to display your
elevator pitch.
• Add your website url
• Add yourself to Wefollow.com – official
twitter directory
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31. Use Twitter Search and
Advanced Twitter Search
and Trend Tracking
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32. Twitter TIPS for Realtors:
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• Listen First
• Answer Questions
• Make it a Habit
• Tweet Something Sharable
- Include a Photo
- Question and Answer: Pose a question and
answer with a link.
- Share Videos
-Add a Quote
- Talk about an upcoming event
• Create a free “Pay with a Tweet” Button

33. Pinterest
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34. Pinterest
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Pinterest is a social media platform
that acts like a virtual pinboard.

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39. Getting Started on
Pinterest
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• Visit Business.Pinterest.com to set up
your business account.

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Click “+” Button to Create a board.
You can create secret boards at first
before making them public.

41. Pinterest TIPS for
Realtors:
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• Visit successful Pin Boards
for some
“PINSPERATION”

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Checklists

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Infographics

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Tutorials

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Teaser Text

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Videos- Pin from your site or
YouTube

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What Makes a Great Pin Caption?
• Use a Call to Action
• Use keywords
• Add a price
• Include a link.

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54. References:
• http://www.business.twitter.com/small-biz-guide
• Gary Vaynerchuk. Jab. Jab. Jab. Right Hook. 2013.
• Gary Vynerchuk. The Thank You Economy. 2012
• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution.
It captures completely the new face of marketing for businesses.
http://www.convinceandconvert.com/
• There are a number of great social media newsletters available for free that I read
regularly and highly recommend. Each has contributed to my education and writings.
They include:
– http://www.socialmediaexaminer.com/
– http://maximizesocialmedia.com/
– http://www.toprankblog.com/
– http://www.bizsugar.com/
– http://www.marketo.com/
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55. Follow us on Facebook
facebook.com/pages/Spider-Web-Connections
Follow us on Pinterest
pinterest.com/sfschauer/spider-web-connections
Follow us on Twitter
@TweetTheSpider

56. 443-595-SPIN