What do you look for in a Capability Statement? In order to make an impression on the market, your professional capability needs to be affirned.

1. What do you look for
in a Capability Statement?
What Do You Look For in a
Capability Statement?
In order to make an impression on the market, your
professional capability needs to be affirmed. While the success
of your business is based on the quality of your products
and services, the value you create needs to be defined and
communicated with clarity and confidence.
A capability statement is a distilled summary of all your
capabilities. More than a list of what you can do, it is a visual
snapshot that asserts your relevance and helps to define your
place in the market. A good capability statement makes a
powerful impact in a concise and meaningful package.
To be effective, a capability statement needs to be current and
kept up-to-date. This small but mighty document is between 2
and 4 pages long, which means it can be read in 5-10 minutes
and shared easily between clients and stakeholders for easy
reference.
A capability statement shows:
How you will solve specific problems
Information relevant to specific customers
What makes you different from the competition
Our capability statements include the
following core elements:
Communication
by design
First Impressions
Our capability statements are designed to flow
from front to back, with custom documents
created and templates never used. The
capabilities of your business are expressed
through memorable taglines, considered
quotes, and design elements that reflect your
company logo, icon, and brand identity.
Positive Culture
Our capability statements highlight the unique
values that make your business tick. From
corporate culture and mission statements
to OH&S compliance, environmental values,
and ISOs, we will help you to stand tall in your
industry sector.
Reliable Deliverables
Our capability statements reinforce professional
credibility and everyday reliability with graphics
and tables. Along with your products and
services, we highlight industry expertise,
operational processes, accreditations,
certifications, and professional associations.
Undeniable Proof
Our capability statements include a list of bullet
points to highlight why you’re the best choice.
We also include case study tables to break
down your offerings and define your results.
Mobile: 0410 590 737 Email: susan@livinglines.com.au Website: www.livinglines.com.au

2. How to Use Business Collateral to Grow
Your Business
With the right combination of valuable content and
professional expression, you can make waves in your
industry sector. The delivery format you choose is critical.
Our capability statements are available in the following
formats:
Print – Our 4-page capability statement hard copy is
professionally printed to create a powerful and lasting
impression. This document flows from front to back and is
ideal for meeting presentations, industry events, or show
bag inclusions.
Digital PDF – Our digital PDF capability statement can
be hosted on your website and made available as a
download. You can use the URL link in documents, emails,
or articles and create a QR code for easy access to valuable
information.
Reduced Digital PDF – This reduced digital format is a
smaller and more concise version of our standard PDF. This
capability statement file is ideal for attaching to emails,
quotes, and proposals.
Why not consider a Tender Template?
We can create an engaging tender template that aligns
with your capability statement. Multiple document delivery
ensures business consistency and helps to lower the overall
costs.
What additions are included in the Tender Template?
• The tender template document has more detailed
text across the same areas, including additional
quotes and information. All sections are saved as
static PDF pages.
• The document includes an organisational chart,
along with accreditation, certification, and
professional association membership logos when
appropriate. Everything is saved as static PDF pages.
• An introduction branded letter template is used, with
body text and some automated fields structured in
Microsoft Word format.
• Front and back covers are created, including on
request interactive PDF fields for client and project
names, document titles, and editable case studies.
• Instructions are available to guide you through
combining and numbering, flattening, and saving PDF
and Word documents in a professional presented
tender template.
If you want to stand out from the competition and need
help crafting a unique and powerful capability statement,
please contact Living Lines today.
Mobile: 0410 590 737
Email: susan@livinglines.com.au
Website: www.livinglines.com.au
Susan Jones, Director of Living Lines Brand Agency,
is happy to assist you with any enquiry.
Email: susan@livinglines.com.au
“I don’t need to sell what we do anymore, the Capability
Statement says it all…. I just need to remember to sit
there, accept the business and stop talking!” - AZConnect.
“We’re having conversations with companies who
wouldn’t give us the time of day before, we walk a bit
taller and new doors are opening which we never thought
possible.” - L.P.Consulting