So You Want To Be a Copywriter presentation was delivered to undergraduate communications students at Bethune Cookman University in Daytona Beach, Florida in January 2012. It includes subjects from the book "Kick-ass Copywriting in 10 Easy Steps" which is available through Amazon and all book sellers. The presentation teaches the five things you need to know about copywriting to succeed in a copywriting career.

1. So You Want To Be A
COPYWRITER ?
5 Things You Need to Know to Succeed

2. 1. You Need Diverse Skills.
Copywriters wear many hats
throughout their careers.

3.  Writing
 Marketing
 Research
 Advertising
 Trade Shows
 Public Relations
 Administrative
 Legal
 Budget
 Sales

4. 2. You Have to Pick a Path.
Copywriters can work on the
agency-side or the client-side.

6. 3. You Need to be a Well-
Rounded Writer.
Copywriters write a lot of
different stuff for a lot of
different people and purposes.

7. CONTENT
COPY
COMMUNICATIONS

8. 4. You Need a Thick Skin.
Copywriters have to tolerate criticism,
crazy clients and/or executives, and
changing opinions.

10. 5. You Need to Develop Your
Brand and Live It.
Copywriters can leverage the social
web to jumpstart their careers.
But remember, people are watching.