Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.

1. Social Media 301: Beyond Facebook, Twitter & YouTube Susan Chavez #JLAC11

2. Today we will learn about... Blogging alternatives Geosocial networking (& Location Based Services) Mobile websites & mobilization QR codes

3. Blogging Alternative Why not use a traditional blog? Little time for writing Meant to be short-form Informal versus formal More dynamic Made for multimedia Easy to update Update on-the-go: mobile

4. Blogging Alternatives Tumblr Posterous Storify*

5. Blogging Alternatives Tumblr Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.

6. Blogging Alternatives

7. Blogging Alternative

8. Blogging Alternatives

9. Blogging Alternatives Posterous Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).

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11. Blogging Alternatives

12. Blogging Alternatives

13. Blogging Alternatives Storify A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.

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15. Blogging Alternatives

16. Blogging Alternatives Additional suggested uses: Temporary blog until launch of official blog Live blog events Describe event Post photos, video and/or audio Share content from partner websites

17. Blogging Alternatives Can blogging & microblogging coexist? Yes! Content that doesn’t “fit” blog Unedited content Teaser content for blog or website Multimedia: photos & video Amateur quality

18. Questions?

19. Geosocial Networking What is it? Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests. -Wikipedia

20. Geosocial Networking ???

21. Geosocial Networking Sign in sheet

22. Geosocial Networking Requires a smartphone

23. Geosocial Networking Location with satellite access (just about everywhere)

24. Geosocial Networking Location-based service application

25. Geosocial Networking Choose your location & check in

26. Geosocial Networking Share your location with friends

27. Geosocial Networking Check-in

28. Geosocial Networking Receive reward!

29. Geosocial Networking Why check-in? Built-in reward system Compete with friends Sharing Discover new experiences Establish bonafides Trendsetter Expert Receive tangible rewards from businesses Free stuff Discounts

30. Geosocial Networking 4.6 billion people worldwide use mobile phones 290 million in the U.S. 85% of U.S. adults* 17% of adult internet users report using geosocial services to share their location** 2011 predicted to be a break out year for geosocial applications 600+ million on Facebook 105+ million on Twitter Over half of Twitter users are women * “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project. ** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.

31. Geosocial Networking Existing Platforms Foursquare Gowalla Facebook Places Google Latitude Yelp Loopt SCVNGR

32. Geosocial Networking Why does this matter for nonprofits? Get on the map! Increased brand awareness Insight on visitors Ideas for sponsorships/partnerships Fundraising potential Interesting marketing angle

33. Geosocial Networking Check-in for Charity Save the Children Haiti Relief Fund fundraiser Held during 2010 South by Southwest Conference Corporate sponsorship by Microsoft & PayPal 25¢ donated per Foursquare check-in (capped at $15,000) Cap reached with 35,000 check-ins in 48 hours

34. Geosocial Networking Feeding America 2010 Thanksgiving Hunger Awareness Campaign Collaboration with Waze Foursquare integration Prominent displays of food banks on map Navigation directions provided $1 per check-in capped at $2,000

35. Geosocial Networking Big Love Little Hearts Small nonprofit funds lifesaving surgery for children in developing countries born with congenital heart defects Asked followers to leave a tip (fact about congenital heart defects) during check-ins Followers used “100x100” hashtag Check-in/tip reader donates $1 per check-in (capped at $25,000) Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall

36. Geosocial Networking Suggested tips: Claim your League’s headquarters Encourage members to check-in Create tips focused on your community impact and/or history Announce info sessions (if held at HQ) Check-in in the community Use League’s Twitter handle or a custom hashtag Create tips at League-founded agencies, sites of League work Develop specials for community members Gift item for check-in at info sessions Extra raffle ticket for drawings at events using League name/Twitter handle or hashtag

37. Questions?

38. Mobile Websites 47% of adults in the U.S. obtain information via their mobile device* 30% use the devices to get information or news about their local community* 55% of mobile phone users go online via mobile device daily 38% increase in mobile email viewing between 2009-2010 52% increase in mobile online searches Easier & cheaper than developing a mobile app “How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.

39. Mobile Websites

40. Mobile Websites

41. Mobile Websites

42. Mobile Websites

43. Mobile Websites

44. Mobile Websites QR code Quick Response code Two-dimensional bar code image Used to open a link to a website, send a SMS, or dial a phone number when scanned Increasingly used to engage with mobile phone users

45. Mobile Websites Using QR codes Direct to “Contact Us” page Embed social media links Link to campaign page Donate Now page Email list sign-up Embed location direction Info session location Event location

46. Mobile Websites Mobile Website Building Tips Develop goals Figure out which pages are most visited Simplify Images, if used, should be low-resolution Keep content fresh Latest news and/or blog post should be featured Don’t forget social network profile links

47. Mobile Websites Mobile Website Building Tips Location Info Link to Google or Bing map Mobile optimize donation page Contact your website developer Test!

48. Questions?

49. Thank You! Keep in touch! Find me at: www.SusanChavez.com Connect on:______