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www.ultrapower.com.cn
RCS+ Cooperation Solution
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
 About Ultrapower
 Threats From OTT
 Fetion In China
 RCS PLUS Value Overview
 Suggested Cooperation Model
Content
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
About Ultrapower
2014/4/24 4
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
Key words of Ultrapower
China's largest Integrated Communication Platform
provider
China's largest operator-centric social media platform
provider
Design, Develop, Operate and Maintain China Mobile “Fetion”—the
world’s largest Operator Integrated Communication Platform
Expertise in both Internet and Mobile Internet
2014/4/24 5
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
Ultrapower Milestone
Employee:
5000 by 2013
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Threats from OTT
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Amazing Worldwide Growth Rate of OTT
By Oct. 2013, the call duration through Skype had
exceeded 2 billion minutes per day
By Oct. 2013, the amount of voice call through
Viber had exceeded 22 million times per month
By Jun. 2013, the amount of message through
WhatsApp was over 27 billion per day
By Jul. 2013, the amount of WeChat users
had reached 400 million
In China market, OTT’s revenue will
reach to 1.38billion dollars by 2016!
-- Digital TV Research
2014/4/24 8
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
What did KakaoTalk Take Away from Korean Operator
• 100million users (Oct.2013)
• 95% of penetration in smart phone user
market
• 5billion daily messages (Oct.2013)
• Obtained $311million of total revenue
from game business during the fist half of
2013
• Profit models centering social function
Data from Korea Telecom Freetel
Million minutes
This doesn’t only happen in Korea…
Skype made the global operators suffer a loss of
100million dollars per day ! – data from mobile squared
Operator = Dumb Pipe?
Sharp Fall In Core Business -- Voice Service
Yue Lee – CEO of CMCC, said that the game between operator and OTT is actually
about the value distribution of the contents
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Fetion In China
2014/4/24 10
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
Fetion
Fetion: World’s Largest Converged Communication
Platform
4
73
110
180
220
276
330
0
50
100
150
200
250
300
350
Y2006 Y2007 Y2008 Y2009 Y2010 Y2011 Y2012
Fetion-Million users
non-Fetion userFetion user
Source: China Mobile
Tremendous Improvement for
User Retention Rate
400million+ user on Fetion Platform
2014/4/24 11
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
Remarkable Profitability of Fetion
200
100
30
40
Fetion SMS Fetion Matching Fetion Membership Others
Fetion Income In 2013
Million $
2014/4/24 12
www.ultrapower.com.cnOne Mobile Number Infinite Excitement
Fully Drive Revenue from Digital Service
Service Type
Annual Revenue
(million $)
Users From Fetion
Per Month
(million)
Music 3,500 15
Game 400 12
Email 200 18
Mobile Reading 200 16
Payment N.A. 6
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
RCS Plus Value Overview
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
RCS PLUS : The Best Platform for Activating Your Users and
Integrating OTT Successful Experiences
Market Being Eroding
From voice service to content, this story will happen over and over again,with
penetration rate of smart phone growing up, it will hurt most Until you can activate
user social aliveness
Social
OTT + Operator
Capabilities
Tremendous User Group
of Operators only stay in
simple address book
Creating a operator-centric
social network of high user
stickiness and aliveness
RCS PLUS
Activating Your User Group
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Big Profit from OTT and Services That OTT Lacks
Operator-owned
active user group
OTT
abilities
Other
capabilities
that OTT
lacks
Boasting strong OTT capabilities and other
advantages, it greatly enhances interaction
between the operator and users.
↘ Cross-platform and cross-network multi-
party voice call
↘ Powerful and enjoyable video
chat/conference
↘ Seamless Multi-party Messaging
Operator owns
the largest user group
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Directly experience the rich
text messaging within native
SMS function
Dynamic address book, display
the SNS news feeds of your
friends, one click to access
Launcher: Make All Users Active
↘ Occupy user’s desktop with launcher and
widget
↘ Establish the access between user’s basic
needs and Killer service
↘ Form a benign interaction and keep
renewal
Endow boring address book with wonderful
social experience
Integrated with device’s native dialer, address book and SMS inbox
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Seamless Cross-platform Messaging and Voice
↘ The only one product which can provide the function of group chat via SMS and
instant message
↘ Call history can be displayed on PC client
↘ Email can be sent and replied via SMS
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Enjoy Chatting Anytime
Interworking between client message and SMS
(From mobile client)
(Via SMS)
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Enable the Internet and Telecom Network
Cross-platform Multi-party VoIP
4G
3G
2G
WiFi
Two/multi-party voice
and video
IP
PLMN/
PSTN
IP IP
Strengths
 Supports multi-party voice call cross PC,
Android, iOS, WP, Symbian, even fixed-
line
 Embedded in mobile dial plate and
contact address book, easy to initiate
voice call
 Smart calling via IP or PSTN, no manual
selection required
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Powerful Video Chat/Conference
Strengths
 Ideal for multipoint
conferencing on Internet,
WiFi, 3G and 4G wireless
networks
 High quality video
performance
 Supports up to hundred of
people with smooth chat
 Supports white board
sharing
Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cnRCS Plus
Apps
Open platform can remarkably extend service scope, easily aggregate massive
contents, create huge room to grow for single user value
Abundant Services Enhance User Value
Enterprise
Service
PaymentGame
+
Provides Open Platform
Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
—RCS Plus have multiple mature profit models
Apps center
Chatting
Backdrop
more
Anime Show
Sticker Store
Mobile Payment
Game Center
More
•Theme
•Premium User
•Cloud Storage
More VAS
Chatting
Backdrop
Payment
Game
Center
RCS Plus Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
LTE Supported
Group Chat
Location Sharing
File Transfer
Rich Communication
Multi-device Supported
Content Sharing
Social Information Presenting
Rich Communication
Multi-device Supported
Content Sharing
LTE Supported
RCS-e RCS-5.1
LTE Supported
Group Chat
Location Sharing
File Transfer
Social Information Presenting
Rich Communication
Multi-device Supported
Content Sharing
RCS-Plus
Video posting, doodles and
more interaction
Favorite message, timed
message, background
Game Center, Sticker Store,
Apps Center and more VAS
service
Incoming call transfer, gaming
during video chat
Based on RCS5.1 standards but more advanced
Better User
Experience
2014/4/24 24
Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Converged Network-2G/3G/4G
Building a NEW or Converged Network??
↘ Telcos will create a
converged network,
where they try to make
the different generations
of technologies work
together.
↘ Voice on LTE has GSM-
alike supplementary
service set, is extendable
and upwards compatible
with full IMS multimedia
telephony
Source: http://www.hardwarezone.com.sg
One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn
Suresh P
International Marketing
Ultrapower Ltd
+12345171973
Skype: sooreshp

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Rcs plus solution

  • 2. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn  About Ultrapower  Threats From OTT  Fetion In China  RCS PLUS Value Overview  Suggested Cooperation Model Content
  • 3. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn About Ultrapower
  • 4. 2014/4/24 4 www.ultrapower.com.cnOne Mobile Number Infinite Excitement Key words of Ultrapower China's largest Integrated Communication Platform provider China's largest operator-centric social media platform provider Design, Develop, Operate and Maintain China Mobile “Fetion”—the world’s largest Operator Integrated Communication Platform Expertise in both Internet and Mobile Internet
  • 5. 2014/4/24 5 www.ultrapower.com.cnOne Mobile Number Infinite Excitement Ultrapower Milestone Employee: 5000 by 2013
  • 6. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Threats from OTT
  • 7. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Amazing Worldwide Growth Rate of OTT By Oct. 2013, the call duration through Skype had exceeded 2 billion minutes per day By Oct. 2013, the amount of voice call through Viber had exceeded 22 million times per month By Jun. 2013, the amount of message through WhatsApp was over 27 billion per day By Jul. 2013, the amount of WeChat users had reached 400 million In China market, OTT’s revenue will reach to 1.38billion dollars by 2016! -- Digital TV Research
  • 8. 2014/4/24 8 www.ultrapower.com.cnOne Mobile Number Infinite Excitement What did KakaoTalk Take Away from Korean Operator • 100million users (Oct.2013) • 95% of penetration in smart phone user market • 5billion daily messages (Oct.2013) • Obtained $311million of total revenue from game business during the fist half of 2013 • Profit models centering social function Data from Korea Telecom Freetel Million minutes This doesn’t only happen in Korea… Skype made the global operators suffer a loss of 100million dollars per day ! – data from mobile squared Operator = Dumb Pipe? Sharp Fall In Core Business -- Voice Service Yue Lee – CEO of CMCC, said that the game between operator and OTT is actually about the value distribution of the contents
  • 9. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Fetion In China
  • 10. 2014/4/24 10 www.ultrapower.com.cnOne Mobile Number Infinite Excitement Fetion Fetion: World’s Largest Converged Communication Platform 4 73 110 180 220 276 330 0 50 100 150 200 250 300 350 Y2006 Y2007 Y2008 Y2009 Y2010 Y2011 Y2012 Fetion-Million users non-Fetion userFetion user Source: China Mobile Tremendous Improvement for User Retention Rate 400million+ user on Fetion Platform
  • 11. 2014/4/24 11 www.ultrapower.com.cnOne Mobile Number Infinite Excitement Remarkable Profitability of Fetion 200 100 30 40 Fetion SMS Fetion Matching Fetion Membership Others Fetion Income In 2013 Million $
  • 12. 2014/4/24 12 www.ultrapower.com.cnOne Mobile Number Infinite Excitement Fully Drive Revenue from Digital Service Service Type Annual Revenue (million $) Users From Fetion Per Month (million) Music 3,500 15 Game 400 12 Email 200 18 Mobile Reading 200 16 Payment N.A. 6
  • 13. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn RCS Plus Value Overview
  • 14. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn RCS PLUS : The Best Platform for Activating Your Users and Integrating OTT Successful Experiences Market Being Eroding From voice service to content, this story will happen over and over again,with penetration rate of smart phone growing up, it will hurt most Until you can activate user social aliveness Social OTT + Operator Capabilities Tremendous User Group of Operators only stay in simple address book Creating a operator-centric social network of high user stickiness and aliveness RCS PLUS Activating Your User Group
  • 15. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Big Profit from OTT and Services That OTT Lacks Operator-owned active user group OTT abilities Other capabilities that OTT lacks Boasting strong OTT capabilities and other advantages, it greatly enhances interaction between the operator and users. ↘ Cross-platform and cross-network multi- party voice call ↘ Powerful and enjoyable video chat/conference ↘ Seamless Multi-party Messaging Operator owns the largest user group
  • 16. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Directly experience the rich text messaging within native SMS function Dynamic address book, display the SNS news feeds of your friends, one click to access Launcher: Make All Users Active ↘ Occupy user’s desktop with launcher and widget ↘ Establish the access between user’s basic needs and Killer service ↘ Form a benign interaction and keep renewal Endow boring address book with wonderful social experience Integrated with device’s native dialer, address book and SMS inbox
  • 17. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Seamless Cross-platform Messaging and Voice ↘ The only one product which can provide the function of group chat via SMS and instant message ↘ Call history can be displayed on PC client ↘ Email can be sent and replied via SMS
  • 18. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Enjoy Chatting Anytime Interworking between client message and SMS (From mobile client) (Via SMS)
  • 19. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Enable the Internet and Telecom Network Cross-platform Multi-party VoIP 4G 3G 2G WiFi Two/multi-party voice and video IP PLMN/ PSTN IP IP Strengths  Supports multi-party voice call cross PC, Android, iOS, WP, Symbian, even fixed- line  Embedded in mobile dial plate and contact address book, easy to initiate voice call  Smart calling via IP or PSTN, no manual selection required
  • 20. One Mobile Number Infinite Excitement Suresh P, +12345171973, Skype: sooreshp, www.ultrapower.com.cn Powerful Video Chat/Conference Strengths  Ideal for multipoint conferencing on Internet, WiFi, 3G and 4G wireless networks  High quality video performance  Supports up to hundred of people with smooth chat  Supports white board sharing
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