This document describes a scrum coaching model called Exepedia for organizational transformations. It details a case study of a large company that spent $15 million over 2 years hiring Agile coaches but saw limited success because the coaches focused only on transitioning teams to scrum while the underlying leadership culture remained unchanged. The Exepedia model aims to transform both teams and the overall culture through modules that create shared definitions, raise awareness of Agile benefits, measure outcomes, and help unlearn old mindsets and relearn new ones to foster an open, collaborative culture.

1. Exepedia
A Scrum Coaching Model for Organisational Transformations

2. A True Story..
IN THE END, A TREMENDOUS WASTE
• Multi billion dollar
enterprise
• Large Agile
transformation
• Hired a consulting
organisation
• 10 Agile coaches on
staff augment mode
• Coaches Ramped up
from zero to 150 Scrum
Teams in a year
• Coaches success was
on how many teams
are ramped up
• Coach rate: $1200/ day
• Client rate: $2500/day
• Cost for 2 years: $15 M
• Per team cost: $100,000
• While the teams had
been assimilated,
the organisation’s
leadership style
remained the same.
• And the overall
culture remained
the same

3. Here is what we did
Suresh Konduru
THE TEAM
Gaurav Rastogi Gunjan Agrawal

4. The Model – Main Modules
Know Believe Achieve

5. The Model – Sub Modules
Create Common Definition
Group Workshop
CYOD
Understand individual Vision
One-on-One Discussions
KIA
Consolidate Findings, Announce
Group Workshop
BeWise
Awareness of Practices & Benefits
Group Workshop
PBM
CM
Transform Culture
UM
Unlearn and Relearn
RM
Measure Benefits
CoP
Understand Commitment
Group Workshop

6. Hands-On Activity
CYOD
WHAT
WHY
YOUR DEFINITION
VALUES
PRINCIPLES
OBJECTIVE: Determine the group’s vision for org transformation.

7. Culture Mantra
From RIGID MINDSET OPEN MINDSET
From QUESTIONING ASKING QUESTIONS
From COMMAND & CONTROL SERVANT LEADERSHIP
To
To
To
From INDIVIDUAL REWARDS TEAM REWARDSTo

8. Join us in the Exepedia-tion
Thank You
Visit
www.ExepediaCoachingModel.com
SureshKumarKonduru@gmail.com
gauravrastogi123@gmail.com
gunj27@gmail.com
Scrum Alliance Member Article
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