From smart home devices to live video streaming and voice search, technology is radically changing the eye care industry. Join a panel of OD’s for a lively discussion on the top trends in technology that OD’s should have on their radar to better reach and connect with patients in their local areas. - Hot digital trends that are here to stay and why you should care - How to tell the story of your practice utilizing the latest technology - Learn to engage patients on their preferred digital channels

1. marketing@surefirelocal.com
2017 Digital Trends
for Eye Doctors
February 2nd, 2017

2. Ok! Google
Who is Surefire
Local
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What is the one tool you can’t
imagine running your business
without?
Test out the chat box by answering this question!
Before we begin!

3. Ok! Google
Who is Surefire
Local
A few helpful tips for today’s webinar!
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If you have a question, simply use the chat box
you see displayed in your webinar control
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At any time if you’d like to learn more, please
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Yes this will be recorded! You will receive the
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4. marketing@surefirelocal.com
Ok! Google
Who is Surefire
Local
We Are Surefire Local!

5. I will say that I have had
Surefire Local for almost a
year. We went from page
two to the top spot
organically at all my
locations. We also made
the top spot in maps over
some tough competition
$50 mil RX optical. I’m very
happy with my services.
Deven Lambart
Southwest Vision Center
“ “
Thank you again for
everything, really
appreciate all of your work
on this and am very
excited to be working with
you and Surefire. Website
looks great!
Dr. Kyler Knobbe
Vision Source Optical
Perspectives
“ “
marketing@surefirelocal.com

6. Today’s Giveaway!
1 lucky attendee is going to take
“Home” a free Google Home!
Ok! Google who
is Surefire
Local?
Must stay until end of webinar!
marketing@surefirelocal.com

7. Today’s Moderator
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Shashi Bellamkonda
Chief Marketing Officer
Surefire Local

8. Today’s Panel
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Dr. Justin Bazan
Optometrist
Park Slope Eye
Dr. Alan Glazier
Optometrist & Founder of
OD’s on Facebook
Shady Grove Eye and
Vision Care
Dr. Bryan Wolynski
Optometrist
Glasses On First Inc.

9. Ok! Google
Who is Surefire
Local
Quick Overview
marketing@surefirelocal.com
● Voice search
● Smart home devices
● Biometrics
● Electronic wearable technology
● Storytelling
● Lightning Round
● Q&A

10. According to Google, 20% of all mobile search
queries are voice searches
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Voice Search

11. marketing@surefirelocal.com
Smart Home Devices

12. marketing@surefirelocal.com
Biometrics

13. marketing@surefirelocal.com
Snap Spectacles
Electronic Wearable Technology
Carl Zeiss Smart Glasses

14. Can Eye Doctors use live video?
marketing@surefirelocal.com
Storytelling

15. New Tech for ODs & Patients?
marketing@surefirelocal.com
ODs
● Equipment
● Communications
Patients
● Virtual appointments
● Visually impaired
● New laws
● Transportation

16. marketing@surefirelocal.com
Interactive!
Lightning Round

17. Question 1
marketing@surefirelocal.com
____% of adults use voice search daily

18. Answer: 41%
Is your website optimized?
What This Means For You!
marketing@surefirelocal.com

19. Question 2
marketing@surefirelocal.com
Whose wardrobe
is this?
(Hint: This is NOT Alan’s)

20. What This Means For You!
marketing@surefirelocal.com
Answer: Mark Zuckerberg
Did you know 80% would rather watch a live video from a
brand than read a blog, and 82% prefer live video from a
brand to social posts?
Is it time you thought about adding
Facebook Live, Instagram or Snapchat to
your arsenal?

21. Question 3
marketing@surefirelocal.com
What are they selling here?

22. What This Means For You!
marketing@surefirelocal.com
Answer: Snap Spectacles in the Grand
Canyon
Storytelling isn’t a new concept!
Benefits of storytelling in marketing:
1. Convey your personality/culture
2. Bring your brand in front as the lead
3. Touches on emotions
4. Keeps them coming back for more
92% of consumers want brands
to make ads that feel like a story

23. Question 4
marketing@surefirelocal.com
Which of the 3
panelists is in this
picture?

24. What This Means For You!
marketing@surefirelocal.com
Answer: Alan Glazier!

25. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
marketing@surefirelocal.com

26. Final Thoughts
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What is one thing that people
attending this webinar should take
home and implement?

27. The Winner is...
marketing@surefirelocal.com

28. Q&A
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29. Thank you!
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