1. COMMON THEMES USED IN CORPORATE VIDEO
BLOGS
While conveying information about recent activities, events, and plans along with
sending important messages from top executives, companies use blogs. Most of the
times, they use the textual information to convey information and send messages. In a
changing scenario where everything is required instantly, videos blogging on the
corporate website becomes an essential option. Conveying messages in a precise way
and short duration will help companies in connecting with their potential and current
customers. Following are some of the common themes used in video blogging on
corporate websites:
Core values:
Conveying core values of an organization through corporate video blogging will connect
with audience instantly. Showcasing what values are and how they are practiced
through video is an easy way to convey what company stands for. Potential and current
clients can relate to that and companies will be able to strengthen the relationship with
them. As people do business with people, CEO can sit down, face the camera, and give
information about its values. On the other hand, several clips can show how those
values are practiced with CEO’s voice in the background. This would connect people
with the business. The content will be more personal and engaging, so it will help in
connecting people at a personal level.
Blending professional videos with user-generated videos:
Posting a video that is created professionally for the promotional purposes by the
company and generated by the user will carry more weight. The content and cases
produced by users are more influential as they are hand-crafted by users, so there is no
exaggeration about services or products. This provides authenticity and people love
authentic content. Moreover, making a professional video is also necessary to convey
message and information about new products, services, or upgrades.
Customer experiences & feedback:
One of the most influential marketing tools is a testimonial of customers. Instead of
posting their feedback through textual format, it can be posted in a video format. As
potential clients can see customers personally and relate to them, it will be easier for
people to connect with the brand. Telling real stories about using products and services
and how they feel about them would help in creating a great impact and building trust.
Employee testimonials:
Along with posting videos about customer experience, it is important to convey insights
about work culture and how employees feel about working in the organization. As
customer insights are powerful, employee statements are helpful too. When employees

2. are given a way to express their opinions, experiences, and insights, it shows that the
company cares about their employees and their voice matters. This is one of the
powerful strategies to convey the culture of a company to which customers can relate.
Video on corporate blog sites is an effective way to send a message and give
information about recent events, activities, and customer experiences besides textual
format. Being one of the leading branding agencies in Pune and gaining wide experience
in creating corporate videos, Kaizen Design Studio helps companies in maintaining their
blogs and creating videos to share their message with the world through storytelling and
increase brand awareness through blogs.