BRIEF OF SPAR SUPERMARKET

2. • TYPE : PUBLIC
• INDUSTRY: RETAIL
• FOUNDER: ADRIAAN VAN WELL
• FOUNDED:1932
• HEADQUARTERS: AMSTERDAM, NETHERLANDS
• PRODUCTS: GROCERY STORES, CONVENIENCE STORE,
HYPERMARKET
• REVENUE: 31.1 BILLION POUND
• OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.

3. PRODUCT CATEGORY : TOOTH PASTE

4. BRANDS : COLGATE, HIMALAYA,PEPSODENT
PRODUCT LENGTH

5. PRODUCT WIDTH:

7. PRICE:

8. • SEGMENTATION:
SALE ACROSS ALL DEMOGRAPHIC SEGMENTS
• TARGETING :
• MIDDLE AND HIGHER INCOME MARKET
• POSITIONING:
FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY

9. •WEBSITE