Product Management Resume session

1. Product Management Variant Resumes
An IIMB NSRCEL & Goldman Sachs Supported Firm

2. Structure
1. Understanding anatomy of product resume points
• Some key structures to keep in mind
2. Keywords
• Business
• Technical
3. Company/ JD specific resume

3. Quick check
• Have you read any book or attended any course in Product Management?

4. Quick check
• What is your understanding of product manager?

5. Quick check
• What are some of the steps in Product Lifecycle Management?

6. Quick check
• What do you think key skills required in Product Management?

7. Some key points before we start : These basics are still very
important
• SAR
• Left to Right and Top to Bottom
• Tangible aspects
• Spikes

8. Understanding anatomy of product management points
Identified key value proposition required by consumers; performed a market
survey of 1000+ consumers
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

9. Understanding anatomy of product management points
Designed a POC (Or MVP) for demonstrating the usefulness of an cloud
integrated customer enquiry module
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

10. Understanding anatomy of product management points
Interviewed 50+ CXOs/ Business Heads to understand their needs
Converted them to 10+ actionable user stories
Prioritized user stories and requirements
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

11. Understanding anatomy of product management points
Led the development for a new B2C SaaS product to enable students to check
their writing for grammar and plagiarism, which grew to 125,000 daily active
users in the first year
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

12. Understanding anatomy of product management points
Oversaw a team of 5 developers to create the interactive coding environment, and
talked to 50+ instructors to understand their feedback on the tool
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

13. Understanding anatomy of product management points
Performed cohort analysis that identified an opportunity to reduce pricing by 15%
for a segment of users to boost yearly revenue by $620,000
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

14. Understanding anatomy of product management points
Identified gaps in our Analytics product, and led build of features across
engineering and design, which increased yearly revenue by $3.1M through
increased engagement and conversion
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

15. Understanding anatomy of product management points
Integrated a cloud based sales module handling 10000 calls (up 60%) with the
on-premise ERP of a USD 1 bn hospitality firm
Points to think?
• Which part of the product lifecycle?
• What is the objective of this activity?
• What skills were required?

16. Key structure
• Discovery v/s Delivery v/s Optimization
• Conceptualization v/s Validation v/s Development v/s Product Marketing
(GTM) v/s Optimization

17. Some other key points
• Understanding of Industry & Market
• PESTLE
• PORTER
• Consumer/ Client trends
• Competitor Benchmarking
• Understanding of business strategy/ product strategy
• Understanding of Finance (RoI/ C-B/ NPV-IRR, Risk), business case for a product
• Stakeholder Management, Leading & influencing without authority
• Understanding of emerging technologies/ any technologies
• SAAS | PAAS | IAAS
• Cloud
• AI-ML
• RPA
• Understanding of emerging approach
• Devops
• Cloud
• Agile/ Scrum

18. Some non-tech keywords
• Market research (Survey, FGD)
• Positioning Strategy
• Customer segment
• Requirement Gathering (Interview)
• User stories/ Persona
• POC/MVP
• Working with CFT
• Initiatives, startups
• Data analytics
• Customer interaction
• Product Launch
• GTM
• Pricing Strategy

19. Technical Skills
1. Product Analytics : Google Analytics, Amplitude, Tableau
2. Project Management/ Support: Jira, Trello
3. DevOps : Jenkins, Bitbucket
4. Cloud : AWS, GCO, Azure
5. Quality: Automation
6. Development Technology: Full Stack, Front End/ Back End, SQL
7. UI-UX: Adobe, Figma, Canva, Balsamiq
8. Other : A/B Testing, Experimentation
9. Development Methodology : Agile, Scrum

20. JD analysis
JD Analysis

21. More than JD analysis
• Company Analysis
• LinkedIn analysis
• Quarterly Report of the company

22. Good expansion of work experience for product management
•Developed a patented $10 mn product for Enterprise Cloud solution
oCollaborated with 10+ customers across 5 countries for requirement
gathering
oLed a team of 10 including engineers and product managers to manage
the product development project
•Showcasing results upfront : “Developed a patented $10 mn product”
•Showcasing all the skills in the sub bullet : Collaboration with customers,
leading a team, requirement gathering & project management

23. Product Management resume
Product Management
•Developed a monetization strategy for “xxxx” product
•Segmented ~ 10000+ customers by their transaction analysis
• Designed payment wallet app integration feature for the product
• Resulted in improved customer experience by lean product interface
Team Management
•Led 5+ team developing a SaaS product for analyzing customer drop
rates
•Showcasing relevance: “monetization strategy”, Customer segmentation,
app integration, SaaS product, customer experience etc.
•Team management skills

24. Example
Trying to showcase product angle
Original
Led the design of integration framework of
WMS with 6 other value chain modules in
P2P/O2C cycle – In collaboration with senior
domain experts to design flow and inventory
reconciliation
Recommended
Designed integration architecture (or
framework) for WMS with 6 P2P/O2C cycle
products (or systems) in collaboration
with senior product (or domain) experts

25. Prepare on following aspects
• What are the current problems of your targeted industry/function which is being solved/
needs attention?
• Who are the customers/ consumers, their evolving needs ?
• What kind of products being used/ introduced there?
• Product teardown of all those products. What did you like, what did you not like, how will
you improve?
• How data can help?
• What are some of the key differences in B2C and B2B products and KPIs?
• Case study/ Guesstimates

26. More specific JD analysis
• Jot down your understanding of company / role / career
• Understand what are the top things required for this role (general and
specific)
• Bring all the above in career summary
• Use functional buckets very carefully to align with the role
• Use academic project section to showcase your thought leadership

27. Some motivation