Digital transformation careers

1. DIGITAL TRANSFORMATION
PATH AFTER MBA

2. AGENDA
 Introduction
 Digital transformation overview
 How to Plan ?
 Careers in Digital Transformation
 How to Prepare yourself
 Selection Process
 Questions and Answers

3. INTRODUCTION
14.5 years – 9.5 years in Health Insurance(Infosys), 5 years in Automotive(Ford Motor Company), 6 years in US
2005 2015 2016 2020
2017 2018 2019 2021
Application Developer
to Project Manager
(Infosys)
IIM
Bangalore
(EPGP)
Senior Product Manager
to General Manager
(Ford)
Healthcare
(Claim
adjudication)
Lineside
application
and
infrastructure
Accounting
and cross
functional
Connected Vehicle
Data Engineering
and
Analytics
Mainframe
(Legacy)
Multiple
(Infrastructure)
ERP and
Robotic
Process
Automation
Big Data
And
Cloud

4. DIGITAL TRANSFORMATION OVERVIEW
What is Digital transformation?
 Rethinking of how an organization uses Technology, People and Processes
 For optimization, new business models and revenue streams
 Driven by changes in customer expectations around products and services
Why now?
Democratization of Technology
Compute, Services, APIS
Availability of Data
Cheaper storage, processing capabilities
What Transforms?
Process
Transformation
Business
Transformation
Organization/Culture
transformation
Domain
Transformation

5. IMPACT OF COVID-19
Initiatives:
• Cloud Migration
• Automation, AI/ML
• AR/VR
Impacts:
• Accelerated adoption of Digital technology
Drivers:
• Lockdown restrictions
• Flexibly available workforce
• Prioritization

6. HOW TO PLAN?
What is your superpower?
Great at organizing parties, Great with
people, Great at solving problems, Great at
everything!
What do you not like?
Too many details, Too many people, Too
many parties
What do you want to do?
Invent something awesome, Solve a lot of
problems, Work with great teams, Grow to
be a CXO, Party everyday
(Is it FOMO?)
What is your calling?
Progression
Pivoting
Existing
Experience
MBA
Concepts
Soft
Skills
Learning to
meet
situation
Leverag
e
Apply Acquire and
Augment(Iterative)
Existing
Experience
Adjacent
Opportunitie
s
Entrepreneur
ship
Acquire
Capabilities
Switch to
roles nearer
to the
desired goal
Build
Capabilities
Soft
Skills
Learning to
meet
situation
Acquire and
Augment(Iterative)
MBA
Concepts
Apply
Leverag
e

7. CAREERS IN DIGITAL TRANSFORMATION
Role/Function Responsibilities Challenges Faced Key Skills Required Preparation Electives
Change Leadership/
Digital Program Management
Strategize, Organize, plan,
manage, implement and
optimize the change
• Organization alignment
and prioritization
• Availability of skillset and
expertise
• Strategic thinking
• Program Management
• Knowledge of digital
capabilities and
partnerships
• Networking
• Influencing and building
relationships
• Capital expenditure
planning and control
• Business analysis and
valuation
• Leading Digital
• Enterprise Resource
Planning
• Consulting to
Management
• Strategic Communication
Product Ownership and
Management
Lifecycle management of a
product experience- Ideate,
design, implement, iterate
• What to prioritize –
Reactive vs Pro-active,
Short term vs Long term
• Responding with Speed
the demands
• Design thinking
• Agile Delivery
Management
• Strong people
management ability
• Ability to engage with
customers and identify
opportunities
• In depth understanding
capabilities
• Leading Digital
• Consumer Behaviour
• Product and Brand
management
• Business Intelligence and
data mining
• Project Management
Leadership

8. CAREERS IN DIGITAL TRANSFORMATION
Role/Function Responsibilities Challenges Faced Key Skills Required Preparation Electives
Transformation Consulting Understand the as-is state of
the business/process and
define the to-be state with
roadmap
• Lack of understanding of
organization context and
appetite for change
• Building right support for
change
• In depth domain
knowledge
• Understanding of
capabilities available
• Ability to assimilate new
information and applying
solutions/frameworks
• Networking and
Influencing
• Strategic communication
• Introduction to
Management Consulting
practice
• Resource Based Strategy
• Communicating critical
decision/Strategic
communication
• Consulting to management
B2B Marketing/Enterprise
Sales
Understand the needs of the
customers and design and
provide capabilities to solve
the need
• Multiple decision making
cycles, teams and longer
sales cycles
• Relationship oriented
process requiring high
amount of engagement
• In depth domain
knowledge
• Ability to map capabilities
to Need
• Relationship building and
networking
• Strategic communication
• Negotiation skills
• B2B Marketing
• Leading Digital
• Internet Marketing
• Consulting to
Management
Specialist

9. HOW TO PREPARE YOURSELF
Delivery Mechanism Domain Technology Methodology/Mindset
Electives Domain specific electives
e.g. Logistics and Supply Chain,
Production planning and control,
Total Quality Management, Service
Operations Management
Business Intelligence and Data
Mining, Business and Data
Communication networks
Software Project Management, B2B
Marketing, Product and Brand
Management
External Courses Depends on Domain Big Data Specializations, UI/UX
Design, Cloud Computing Basics,
Machine Learning Fundamentals,
Blockchain specialization,
Programming Language courses
Design Thinking for Innovation, Agile
Project Management, Digital Product
Management, Certified Scrum Master
Certification, PMP Certifications
Books Depends on Domain
E.g. Goal by Goldratt, Execution- The
discipline of getting things done
Everybody Lies:Big Data, New Data,
and What the Internet Can Tell Us
About Who We Really Are, Data
Science for Business, The Data
Revolution, The Cloud Adoption
Playbook: Proven Strategies for
Transforming Your Organization with
the Cloud
Hooked: How to build habit forming
products, The Lean Product Playbook
Learning
Other Mechanisms
Live Projects and collaborations – Dare2Compete, Internshala, Discord
Network Contextually – Find experts in domain on LinkedIn, Alumni networks(Leverage your network)

10. SELECTION PROCESS
Resume Case Study
Behavioral
Interview
Evaluations:
• Fitment to the role
• Relevant experience for function
• Progression through the career
Best Practices:
• Customize resume to the role
• Structure experience items in Context-Action-
Result format
• Highlight keywords and accomplishments
relevant to the role
• Contextualize your headline to role
requirements
• Get it reviewed by an un-related person
Evaluations:
• Critical Thinking
• Structured Communication
• Ideation ability
Best Practices:
• Summarize your assumptions clearly
• Be strategic in your assessment of as-is state
and to-be states
• Do not be too prescriptive in solutions(e.g.
specific tools, specific frameworks etc.)
• Summarize your analysis and solutions in
terms of frameworks
• Use simple language
• Solve case studies from internet – Refer to
case in point for framework guidance
Evaluations:
• Critical Thinking
• Emotional Intelligence
• Structured Communication
• Cultural compatibility etc.
Best Practices:
• Structure your responses to incorporate
Situation, Task , Action, Result format
• Be specific – Don’t explain what should
happen, give examples
• Manage your details – take a 3rd person view
of your responses to make it comprehensible
• Tell a nice story – Make an interesting
conversation
• Explain your thought process- Demonstrate
‘how’ you solved a situation
• Undergo multiple Mock interviews

11. Questions?