Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

1. Serco Internal
What is superfast broadband and
what are the business benefits?
Kate Doodson
Cosmic
@cosmickated

2. Serco Internal
• The Government ambition is to have the best Superfast
Broadband Network in Europe by 2016.
• Improved broadband (>2Mbps) to every business and
community across Devon & Somerset by 2016
• Faster broadband (>20Mbps) to at least 90% of the area by
2016

3. Serco Internal
BT Commercial Roll Out
• Commercial rollout is an investment £2.5 billion into superfast
broadband rollout across the UK.
• That equates to roughly: -
– 50,000km of fibre being laid
– Installation of 30,000 street cabinets
– By 2014 two thirds of UK premises (residential and business)
will have access to superfast broadband
– Researching new solutions too

4. Serco Internal
If we did nothing

5. Serco Internal
Why is this important?
Ofcom stats - November 2013
• Urban: 31.9Mbps
• Rural: 11.3Mbps (slowest register 0.6Mbps)
• 40% of people in UK have speeds under 5Mbps

6. Serco Internal
Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and superfast broadband to rural areas
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016
• Faster broadband (>20mbps) to at least 90% of the area by
2016
• Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout

7. Serco Internal
Roll out plans?
3 year programme – ending in December 2016
• Phased approach
• Planning first - headline details
• 3-6 month plan for the phased area
• Not all of the area will be covered in that phase

8. Serco Internalhttp://www.youtube.com/watch?feature=player_embedded&v=R8G8pHaLQes

9. Serco Internal
What’s happening in your area?
What speed can you get now?
• Broadbandspeedchecker.co.uk
What’s available now?
• superfast-openreach.co.uk/where-and-when/
What’s happening?
• connectingdevonandsomerset.co.uk/where-and-when/
Want to get connected?
• uswitch.com/broadband/

10. Serco Internal
Broadbandspeedchecker.co.uk
• Speeds in your area – what’s everyone else getting?

11. Serco Internal
superfast-openreach.co.uk/where-and-when/

12. Serco Internal
connectingdevonandsomerset.co.uk/where-and-when/

13. Serco Internal
uswitch.com/broadband

14. Serco Internal
www.uswitch.com/broadband/

15. Serco Internal
samknows.com/broadband/exchange_mapping_full

16. Serco Internal
In the mean time…
• Think about
– Avoiding peak time use
– Extension cables to router – place router directly into the first
socket
– Check.. out of date router (get replacement free), cheap router,
web browser and hardware
– Check no-one is running background tasks (iradio, icloud syncing
etc)
– Clear your web browser’s cache
– Change Password on router
– Channel change on router
– Replace Micro filters & order a broadband accelerator
– Read the guide

18. Serco Internal
Standard packages Tooway S Tooway M Tooway L Tooway XL Tooway MAX
Max download ‘speed’, Mb 2 Mb 20 Mb 20 Mb 20 Mb 20 Mb
Max upload ‘speed’ Mb 1 Mb 6 Mb 6 Mb 6 Mb 6 Mb
Monthly data allowance GB 2 10 20 30 UNLIMITED
Overnight UNLIMITED data option
(11pm to 7pm)
NO NO YES YES YES
Monthly subscription (inc VAT) £26.90 £36.90 £46.90 £56.90 £89.90
Service Connection fee FREE FREE FREE FREE FREE
Hardware cost FREE FREE FREE FREE FREE

19. Serco Internal

20. Serco Internal
Why fibre roll out?

21. The thing about copper….
Fibre can run 40Km at
10,000Mbps and not loose
signal strength

22. Broadband – Landline technologies
Copper - ADSL2+
Up to 20Mb/s
Fibre to the cabinet
Up to 40Mb/s with improved
upstream rates
Fibre to the premise
Up to 100Mb/s + with improved upstream rates
Exchanges Homes/Businesses
Copper
CopperFibre
Fibre
Cabinet
Copper - ADSL
Up to 8Mb/s
Copper

23. Serco Internal
Download speed
Internet
Connection Speed
Time to load a
typical web page*
Time to download a
typical 5-minute
song**
Streaming Video
Quality
56K dial-up modem 14 sec 12 min 30 sec
256K broadband 3 sec 3 min Low Quality
512K broadband 1.6 sec 1 min 30 sec
1Mb broadband 0.8 sec 41 sec
2Mb broadband 0.4 sec 20 sec Medium Quality
4Mb broadband 0.1 sec 5 sec
6Mb broadband Instantaneous 3.5 sec
8Mb broadband Instantaneous 2.5 sec TV Quality

24. Serco Internal
We haven’t finished yet!
Internet Connection
Speed
Time to load a typical
web page*
Time to download a
typical 5-minute
song**
Streaming Video
Quality
12Mb instant 1 sec
20Mb broadband instant instant Superfast
50Mb broadband instant instant
100Mb broadband instant instant

25. Serco Internal
Future with fibre
• 1Gbs broadband
• 2Gbs
• Japan, Korea and Chaganooga ...
• Future exa and zeta bps speeds and enormous bandwidth

26. Serco Internal
Upload speeds
• ADSL - 0.5Mbps
• ADSL 2 - 1Mbps
• Satellite – 1 – 6 Mbps
• Cosmic office download 10Mbps….. Upload 0.8Mbps
• Important to you? Tailor packages - offer upload speeds
10mbps
100Mb package are up to 30Mb or higher.

27. Serco Internal
Why do you need good upload speeds?
• Filesharing - A fast broadband upload speed will reduce the
time it takes to share files,
• Remote server connection - if you work from home using a
remote network, your work files will transfer quicker with good
upload speeds at your office. Guide to downloading for more
information
• Video conferencing and webinars – if you are hosting either,
then your upload speeds need to be really strong. Check them
before hosting.
• Social networking - If you use sites like Facebook, YouTube and
Twitpic to share photos and videos, you'll be familiar with the
long wait between finding the right photos and having them
appear on your profile, especially if you're uploading lots of
pictures at once. A fast broadband upload speed will improve
this dramatically.

28. Serco Internal
Data allowance
• Typically
• ADSL line 10GB monthly data allowance
• Fibre 40GB monthly data allowance
• 1 film downloaded = 1 GB
• 100 emails = 3MB (without attachments)
• 100 photos = 500 MB (roughly)

29. Serco Internal
Contention
• Contention ratio: is the maximum number of other people you
have to share the connection infrastructure with.
• So a contention ratio of 50:1 would mean that the maximum
number of people you could be sharing the connection with at
anytime is 49 other people.
• If all 50 people were downloading at the same time then your
download speed could drop hugely, in reality though this
doesn't happen and you can enjoy much faster download
speeds

30. Serco Internal
What is superfast business?
• Superfast Business is a European Funded programme of fully
funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local
Authorities & Connecting Devon & Somerset broadband rollout
project

31. Serco Internal
• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support

32. Serco Internal
http://www.youtube.com/watch?v=G7KZR9NwKQQ
The Connectivity “Revolution”

33. Support Available – 12 hours of support

34. Serco Internal
1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligbility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity

35. Serco Internal
http://www.youtube.com/watch?v=G7KZR9
NwKQQ

36. Serco Internal
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date

37. Serco Internal
Business Benefits of
Superfast Broadband

38. Serco Internal
Business using web are growing faster
UK ?

39. Serco Internal
What are the business benefits of superfast broadband?
1. Cost savings
2. Increased flexibility
3. Increased reach
4. Easier disaster recovery
5. Improved opportunities for innovation

40. Serco Internal
Cost savings
• More effective marketing - use all channels well and know
what works
• More efficient use of resources through out the business
• Improved employee mobility – cost savings in travel time
• Freed current IT and other staff and other staff to be more
innovative
• Reduced IT operating costs - hardware and software

41. Serco Internal
Meadow Lakes Caravan
Christine Mottram – Marketing
Manager Oaktree Parks
‘I’ve had my budget cut from
budget cut from £90,000 to £30,000.
This was such a huge drop, so I
eliminated what wasn’t working,
which was magazine ads, expensive
memberships.
I then looked at was working and
continued with the FREE things like
Facebook and twitter.
I use Facebook boosts which I pay
between £18 and £30 to get to
20,000 viewers, this has raised our
profile immensely.
This approach has saved me £10,000
this year.
9 Residential retirement parks & owner occupied
holiday parks across South West
‘We now get about 45% of sales through
Facebook’
Reduction in marketing spend

42. Serco Internal
Reduction in capital investment
• Cloud based systems change cost model from capital to
revenue systems
• Don’t have to buy software
• Reduction in office space - no need for offices?
• No need for server infrastructure?
• No heavy investment in private networks LANs and WANs
• Revenue driven, flexible and always up to date

43. Serco Internal
Cloud
Flexible up and down resources

44. Serco Internal
Cloud
• Anytime anywhere access to
– Files
– Email
– Staff communications
– Customer communications

45. Serco Internalhttp://www.xero.com/uk/add-ons/
Pick and mix approach…..

46. Serco Internal

47. Serco Internal

48. Serco Internal
Cloud example
• Environmental consultancy based in Devon and Manchester (7
staff)
• Needed to move to server architecture
• Shared access to files, emails etc
• Cost for 5 years
– Traditional server £10,400
– Cloud (365) £8,400
• Didn’t need IT support to set it up or maintain it
• Didn’t have to find the capital up front - £250

49. Serco Internal
2. Increased Flexibility
• Flexible location, flexible communication
– True anywhere, anytime working
– One number for landline & mobile
– Robust VOIP systems enable working at home on work
phone system

50. Serco Internal
Flexible approach
• More options for partnerships & collaboration
• Flexible staff – anywhere in the world
• Freelancers or crowdsourcing
• Easier resource sharing
• Collaboration space and rooms
• Less face to face needs
• Uploading of large files so much easier, no need for private
networks
• Don’t need to work in the same way we did before….

52. Serco Internal
Unified comms becomes a reality …
• 1500 employees across the world,
based in Surrey
• Lack of integration between static
systems and mobile devices
• Calls are be routed to mobile, fixed-
line and soft phones simultaneously,
with messages stored in a single
voicemail box.
• presence information showing who is
available &instant messaging and
simple to use video conferencing. ‘Call costs reduced by 15% & staff
are always in contact’
Ian Robinson, IT Director, McLaren Group.

53. Serco Internal
3. Increase geographic reach
• Able to set up new offices in locations without expensive
networks in place
• More superfast connections – demand for more interactive
websites & more interactive experiences
• Includes new richer features like
– Web chat, increases conversion (10 -25%)
– Video increases spend and time on site (M&S customers
stay twice a long and boost basket by 25%)

54. #journorequest

55. Serco Internal
4. Improved reliability, security and DR
• Cloud as a backup to PCs /server/data
• Levels of redundancy in place
• Security of data – not held locally on laptops
• Less reliance on local infrastructure and fire, floods, theft

56. Beverly Clarke – CARE – White
goods repair service
Working on spreadsheets, on one
computer and had to work in the
office.
A simple CRM system was the best
approach and Dad can update it
when he is with a client.
And cloud back up of systems in
place and remote access to files.

57. Serco Internal
River Cottage

58. Serco Internal
5. Innovation
• Quicker, easier start-up
• More innovative with funds - don’t need offices or capital costs
• Easier to grow
• Easier to take risks and change direction
• Don’t need to move to City
• Don’t need to be big innovations…

59. Innovation
The Western Inn, St Austell
Malcolm Putko
Customers free wifi
Back office – stock control,
Suppliers Skyping from US,
Backed up through Cloud
Malcolm says: "Superfast broadband has
given us the confidence to introduce
some more exciting innovations, giving
our customers of all ages an even better
experience - we are now offering free
superfast Wi-Fi access and live music
events are streamed onto the website
and used for marketing purposes.”

60. • Fully funded business and community support alongside roll-out
• Helping to ensure we all make the most out of the superfast
broadband

61. Serco Internal
Do you want to Get up to Speed?
• ‘Get up to Speed’ is a support service designed to help
businesses and communities improve their IT skills and
knowledge, as well as encourage the take up of the new faster
broadband service as it rolls out across the counties.
• Showcase new technologies
• Hands-on Workshops
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services

62. Serco Internal
CDS
team
Coast
PR &
communications
Cosmic Peninsula
Community &
Business support
& training
BT infrastructure
rollout

63. Serco Internal
Can you help?
• Organising an event?
• Run a newsletter?
• Run a website?
• Like us to come along to your business association, village hall,
business group, hobby group?
• kate@cosmic.org.uk
• Caroline.angas@peninsula-enterprise.org.uk

64. Serco Internal
www.superfastbusiness.co.uk
kate@cosmic.org.uk
0845 094 6108
@cosmickated
Further information

65. Serco Internal
• Ends