It is India's largest food product marketing organisation It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL‘ Its success has not only been emulated in India but serves as a model for rest of the World. It operates through 56 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House“ status Many of AMUL products are available in the USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 16 years The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. Establishment of a direct linkage between milk producers and consumers by eliminating middlemen Milk Producers (farmers) control procurement, processing and marketing Professional management

1. AMUL(Anand Milk Union Limited)
Presented By :- Sunil Meena
Executive (QA),GCCMF(AMUL)

2. The Birth of Amul
• It all began when milk became a symbol of protest
• Founded in 1946 to stop the exploitation by middlemen
• Inspired by the freedom movement

3. Leadership
• “Father of White Revolution” or “Dudhwala of India”
• Dr. Verghese Kurien was born on November 26, 1921 at Kozhikode ,Kerala
• Founder Chairman of National Dairy Development Board from 1965 to 1998,
the Gujarat Co-operative Milk Marketing Federation Ltd, from 1973 to 2006
and the Institute of Rural Management from 1979 to 2006
Dr. Verghese Kurien (1921-2012)

4. • Vallabhbhai Patel was born into a farmer family on October 31, 1875, in
Nadiad, Kheda District, Gujarat, India.
• Sardar Patel’s first major participation was during the Kheda Struggle.
• Sardar Patel, who had advocated farmers’ co-operatives as early as
1942, reiterated his advice that they should market their milk through a
cooperative society of their own.
Sardar Vallabhai Patel (1875-1950)

5. • Founder Chairman of Kaira District Co-operative Milk Producers’ Union Ltd., Anand
• Shri Tribhuvandas K Patel was born on 22nd October 1903 in Anand, Kheda District,
Gujarat, India.
• Shri Tribhuvandas Patel successfully led farmers against the unfair trade practices of
traders of Polson and Polson Dairy and established Kaira District Co-operative Milk
Producers’ Union Limited on 14th December 1946 which is today known as “Amul”.
Tribhuvandas K Patel (1903-1994)

6. Introduction
• It is India's largest food product marketing organisation
• It is the Apex organisation of the Dairy Cooperatives of Gujarat,
popularly known as 'AMUL‘
• Its success has not only been emulated in India but serves as a model for
rest of the World.
• It operates through 56 Sales Offices and has a dealer network of 10000
dealers and 10 lakh retailers, one of the largest such networks in India.

7. • Its product range comprises milk, milk powder, health beverages, ghee, butter,
cheese, Pizza cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets,
etc
• GCMMF is India's largest exporter of Dairy Products. It has been accorded a
"Trading House“ status
• Many of AMUL products are available in USA, Gulf Countries, Singapore, The
Philippines, Japan, China and Australia
• GCMMF has received the APEDA Award from Government of India for
Excellence in Dairy Product Exports for the last 16 years

8. Organisation – An Overview
Year of Establishment 1973
Members 18 District Cooperative Milk Producers' Unions
No. of Producer Members 3.6 Million
No. of Village Societies 18,549
Total Milk handling capacity per day 30 Million litres per day
Milk Collection (Total - 2016-17) 6.44 billion litres
Milk collection (Daily Average 2016-17) 17.65 million litres
Cattlefeed manufacturing Capacity 7800 Mts. per day
Sales Turnover -(2016-17) Rs. 27043 Crores (US $ 4.1 Billion)

9. • The Amul Model of dairy development is a three-tiered
structure with the dairy cooperative societies at the
village level federated under a milk union at the district
level and a federation of member unions at the state level.
• Establishment of a direct linkage between milk producers
and consumers by eliminating middlemen
• Milk Producers (farmers) control procurement,
processing and marketing
• Professional management
The Amul Model

10. Dairy Cooperative Societies System

11. Chairman and Board of Directors
Chairman
Sh. RAMSINH P. PARMAR
Vice Chairman
Sh.RAJENDRASINH D.
PARMAR
MD, Sh. R.S.SODHI
GCCMF,Anand

12. Brands
• Amul Milk
• Milk Powders
• Mithai Range
• Mithai Mate
• Chocolates
• Lactose Free Milk
• Fresh Cream
• Amul Sour Cream

13. • Pouch Butter Milk
• Amul Cattle Feed
• Bread Spreads
• Ghee
• Cheese
• UHT Milk
• Beverage Range
• Amul PRO
• Ice Cream
• Paneer
• Dahi

14. Thank You……..
Your Suggestion at sunildt410@gmail.com