E-commerce Product Pages "The Good, The Bad & The Ugly"

1. E-COMMERCE
PRODUCT PAGES
The Good, The Bad & The Ugly

2. Plenty of options
Up-sell opportunities
Customer reviews
Copy for conversion (Don’t
think about the quantity, its
QUALITY)
THE GOOD
Clear pricing
Distinct call-to-actions
Awesome product pictures
Source:

3. It’s a good one
Quality & detailed content
Clear call-to-actions
Array of product images
Build customer trust through
delivery details, pricing and
stock levels.
Conversion bar
Up-sell opportunities
REVIEWS, REVIEWS,
REVIEWS
Source: http://www.amazon.co.uk/

4. Now you have the good,
Get ready for the bad

5. The Bad
Lots of white space
Unclear call-to-actions
NO checkout facility
Lack of images
NO Reviews
No related products or
up-sell opportunities
No call to action
below the scroll
Source: https://groceries.morrisons.com/

6. Another bad one
A single call-to-action
Broken on page navigation
Poor page layout
Limited product content
NO Reviews (again)
No related products
Lack of images
Source: http://www.warwickshireclothing.com/

7. As your teacher would say
“Could do better”

8. And now for The Ugly...
Source: http://www.lingscars.com/
Confusing and Cluttered

9. Not every product page will be perfect
but you can get close...
Here are 5 simple tips for
creating a strong product
page

10. 1. Cut the clutter

11. 2. Clear Calls-to-Action

12. 3. Implement awesome
product pictures

13. 4. Clear and Concise
Content
(Think quality, NOT quantity)

14. 5. Build customer trust e.g.
reviews, reviews, reviews