학부생 때 듣던 국제경영학 과목에서 발표한 조별과제 발표자료

2. IKEA – THE GLOBAL TRAILER

9. ▲

12. IKEA – THE GLOBAL TRAILER

18. Price of Furnitures
200
100
0
IKEA could reduce the price of the Klippan
by some 40 % between 1999 to 2006.
IKEA gains competitive price.

26. Minimize Production Costs
through outsourcing
Main Components
Outsourcing
All Production
Activities
Development of
Supply Chains in
Low-Cost Regions
Maintain
Product Rights
Establishment of
Swedwood
Features
Est. supplier relationships in Eastern Europe (e.g.
Czech Republic, Romania, Hungary) and in Asia
(e.g. China, Indonesia, Malaysia)
App. 1400 suppliers(2009) -China(22%),
Poland(16%)
Ownership of product rights
Well switching and close relationships
Allowfunctioningsuppliers when necessaryw/
suppliers of IKEA(est. 1991)
Subsidiary
Evolved into a supplier with advanced production
facilities of its own, mainly in Eastern Europe
Source: Global Sourcing Development at IKEA – a Case Study Paper prepared for the 25th IMP
conference

27. Transnational strategy
: IKEA CHINA
 Planned 10 stores by 2010
 Reflected the layout of Chinese apt in IKEA stores:
Balcony
 Home delivery Service: Rare car ownership

30. IKEA – THE GLOBAL TRAILER