Youtube marketing interview

Youtube marketing interview
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I. Video marketing content for you!
Jake Larsen is a world-famous YouTube video marketing expert. Jake
runs the agency and online training center “Video Power Marketing” at
VideoPower.org. Jake has amazing insight and experience into how
individuals and also businesses can increase sales and brand awareness
using video and YouTube. It is with great pleasure that I say “Welcome
to the call, Jake.”
JAKE: Thanks for having me, I appreciate it.
GREG: Excellent. I was looking forward to this. This is a very exciting
area of online marketing and I think an area that’s really going to just get
bigger and bigger. And I’ve been speaking to you over the last week and
I know we met earlier in the year in the U.S. as well. I think once people
Video marketing. Free pdf download examples Page 1

become more aware of what’s happening in this space, that’s going to
definitely be more and more excitement around it. Would you agree?
JAKE: Yeah. I just read an article today that video viewership in the
next three years is supposed to double. So, if you think about how much
it’s just grown in the last couple of the years, it’s just growing very fast.
GREG: Yeah, it’s a crazy exciting area. And I think there’s amazing
opportunities for…if you’d call them “early adopters” in this space.
Before we get into the how the marketing works in this YouTube space,
you’ve got a really interesting story with how you got started on
YouTube with video marketing and how you got out of your day job. Do
you mind sharing that with us at all?
JAKE: For sure. A little bit about my background, I’ve always loved
making videos as my video comes from video production. Like a lot of
people, I can make really cool videos, but struggle to have people see
them. You can post a video on YouTube and a month later, still only
have 47 views. So, it was still really frustrating, right?
GREG: Mm-hmm.
JAKE: But I ended up getting a job at a company called ZAGG. They
make mobile accessories; phone cases for your phone and all that stuff.
And we did some scratch test videos for them and those kind of actually
blew up and did really well. And it so well that the company became a
case study on how businesses can effectively use video to grow their
company.

And so, grew their YouTube channel from zero to 35,000 subscribers
and 35 million views. And so, then, when YouTube came out with
TrueView; those ads you can skip after five seconds? That’s relatively
new. We’ve only been seeing those for the last year and a half, two
years. Brand new platform.
We were one of 10 companies asked by Google to be YouTube
marketing ambassadors. And so, they kind of flew us up to the
Googleplex and showed us this new TrueView platform which is done in
AdWords. And we were one of the first companies to start
experimenting within it and using it and kind of gave them some
feedback.
While I was there, they kind of shared that they want to take out TV
advertising. Like, they have very high goals at Google. And the scary
thing is, they’re doing exactly that. Looking back a couple years later,
it’s happening. And it’s the future.
So, after this experience and learning how to set up this campaign, I also
got a lot of opportunity to spend tens of thousands of dollars with the
company’s money and found out we learned what doesn’t work and we
learned what works. And so, then, I started getting a lot of calls from
people “Hey, can you set this up for my company in doing this?”
And I was kind of straddling that line. “Do I quit my job and help other
people with theirs? Or should I stay here with the security and all that
stuff?”

Our firstborn child was coming in a month and I saw the future, I saw
what I could do. And I saw the value that I can also bring to people in
building these effective video campaigns.
And I made the jump. I quit my job a month before our baby was born
and haven’t looked back. I’ve loved every second of it. And it’s only
been 10 months. And I have a team helping me, too. Because business
has been good.
It’s not enough to have videos anymore. You need to know what to do
with those videos to get them seen and creating YouTube advertising
campaigns is very effective and it works.
GREG: That’s great. I remember when you were telling me that I really
resonated with your story. Because it pretty much mirrored ours. Not in
the YouTube space, but we were getting good at doing stuff online. And
then, people started asking “Would you mind doing that for us, would
you mind doing that for us?”
And we had to decide the same thing. “Do we keep the safe, corporate
job? Or do we jump out and start running an agency and some training”
and that kind of thing. And we had a child that was three months off
being born. So, I think you were even more riskier than us. Good on you
for taking that.
And obviously, you’ve got the skill set and I think you’re riding the
correct wave, as well. So, we’ve got no doubt about your success there.
JAKE: I wanted to add something there because it was also interesting.
About a month or a month and a half after I quit my job, I had been

using YouTube advertising to kind of market myself and my company
and I was giving away a free video marketing course.
But while I was marketing myself, one of the biggest marketers online,
Ryan Deiss, saw my ad, purchased my course. Said “Hey, I put on this
event every year in San Diego. We’d love to have you come and speak
about YouTube marketing.” I was like “Oh, my gosh.”
First of all, I didn’t say “Oh, my gosh,” because who is this guy? I never
heard him before. So, I Google his name, “Oh, my gosh. He’s a big
deal.”
So, I go there and speak and it was a great experience. It also helped
with kind of growing the company and getting some more clients. But it
was just kind of cool. Like I’m eating my own dog food, you know? I’m
preaching the YouTube advertising and I’m actually using it myself.
And it works [inaudible 00:07:04]. Take it small.
GREG: Well, that’s actually how I came across you. Because I’m with
Ryan Deiss, I’m in their highest-level coaching group, which is the War
Room. And so, obviously, I was at the Traffic & Conversion Summit in
February as well.
Truth be known, I missed your presentation because it was a split
session. It’s true, because I had to go to an eCommerce thing. But
everyone kept saying “Yeah, you’ve got to watch the videos of what this
guy, Jake Larsen, said.” And it was a very big buzz at the time.
And yes. True to form, I did do that and hooked you up afterwards. So,
it’s great, isn’t it? One thing can lead into another and can lead you into

another. And who knows? Someone can see you on an Internet
marketing magazine cover and then, who knows where that can go from
there?
JAKE: There you go. Because I know you guys got some heavy-baller
(?) listeners.
GREG: It’s outrageous, basically and listenership [SP] is from complete
newbies through to eCommerce guys doing $100 million-plus.
JAKE: And that’s the beauty of this platform. Honestly, it works for the
big and the small. Like a year ago, I was in my cubicle at my day job.
And then, because of YouTube advertising, I started to do it for myself.
And it was a very cost-effective, easy way for me to get my name and
my message out in front of very specific types of people all over the
world.
And so, nobodies can use it and become somebodies. And the
somebodies can use it to kind of own their market and find a new way,
that new way of getting your message out there.
GREG: Exciting area. Which is really the CPV-type space, cost per
view. Some people may not have come across that. They may be more
familiar with CPM or CPC-type stuff. So, can you just explain how CPV
works for those who haven’t come across it?
JAKE: Yeah. The last 10 years, this whole…creating these campaigns is
done in the Google AdWords platform. And so, AdWords has been
around for what, 10, 12 years or something like that? And that’s
traditionally a cost per click or a CPM, thousand views.

And the way YouTube advertising works, it’s a cost per view. And a
cost per view ranges from $0.02 to $0.25 depending on how targeted
you get. The cool thing happens, though, is a view, is if a viewer
watches 30 seconds of the video or half of it, whichever comes first.
So, if you have a 60-second video and the viewer watches 29 seconds
and then skips to the ad, you don’t have to pay because they didn’t hit
that 30-second threshold. It’s basically a free 29 seconds.
GREG: Wow, that is so exciting for those who hasn’t grasped that
concept. The opportunity to get free traffic from YouTube in that space.
JAKE: And the way that it works, too, you can hack YouTube
advertisings. There’s a way to hack it where you can technically get free
traffic.
So, when I was kind of out there at the Googleplex, they’re kind of
teaching us about this cost per view. The cool thing is if a viewer clicks
the video ad…I don’t know if you’ve seen this, when you’ve been on
YouTube and you watch the ad, you can skip after five seconds?
GREG: Yes.
JAKE: Well, if you skip that ad, it pauses the video and takes you
straight to a landing page or someone else’s site. So, if you’re kind of
putting all these dots together…if you can get the viewer to click before
30 seconds, you can technically drive free, targeted traffic to your
website.

GREG: That is very sexy. Excellent. Because there’s multiple different
ways to advertise on YouTube and that’s one of them. So, can you just
explain, I think, the three sort of main ways to advertise on YouTube?
JAKE: Yep. It originally started out, there was four ways.
GREG: Four? Okay.
JAKE: And then there was three ways. But actually, Google made a
change a couple weeks ago and now there’s actually two ways.
GREG: Really? So, what’s the latest in this space?
JAKE: It’s in-stream and in-display. Those are the two types of videos.
And the in-stream are what we talked about. In-stream ads are those
ones you can skip after five seconds.
GREG: Is that still called TrueView? Or not?
JAKE: Yeah. It’s a TrueView in-stream ad.
GREG: Gotcha.
JAKE: So, this is all under TrueView, all in AdWords. And then, the
other type of TrueView ad is display ad, in-display. And those are the
videos you see that you can put up the type of search results. Or also on
the right side in the suggested videos. Those are the in-display TrueView
ads.

GREG: Okay, cool. What about those little, sort of like a text bit that
goes over a bottom of a YouTube video? They still doing that?
JAKE: So, I’ve never used that type because I don’t think they work that
well. But those are done, also, in AdWords. But it’s weird. There’s a
TrueView video and then AdWords for video. And I think that’s done in
the regular text, cost per click platform.
GREG: Target YouTube. Excellent, all right. So, as far as which ways to
be the most effective, what’s been your experience?
JAKE: I have a bias. I’m a big fan of the in-stream ads. And that’s just
because I build videos around a click. I want to get people’s attention, I
want to get them off YouTube and on my website. So, I’m a big fan of
the in-stream versions.
That being said, I personally have never had huge success with the in-display.
But I’ve talked to some people who have seen it work out and
who have been successful with it. But my whole YouTube hacker
strategy involves building video ads that get the click.
Because I always laugh. I always laugh when I see a YouTube ad and
it’s like a movie preview. Where there’s five, 10 seconds of the
company’s logo. Nobody wants to look at your stupid logo. You’ve got
five seconds to get someone’s attention, why are you so worried about
your logo? Let’s cut straight into the meat, get someone’s attention and
then get them off YouTube and get them onto your website.

I’m a big fan of getting clicks and getting people off of YouTube and
onto the website.
GREG: I couldn’t agree more. And where this did get sexier, as well, I
think, is there’s more different ways we can target our exact audience on
YouTube that we’re after. And in particular, there’s a way we can target
our competitors, isn’t there? So, could you explain some of the different
ways that we can target people? And particularly of what I was alluding
to of how we could target your exact competitor if they had a big
YouTube channel?
JAKE: Yeah. I think one of the coolest ways to target is you could
basically put your video, your message on your competitors’ YouTube
channel or on their videos.
GREG: That’s so cool.
JAKE: In fact, when I had left ZAGG and they’re in the mobile
accessories industry and started building this for other companies. A
company who is also in the mobile accessories industry reached out and
I went in there and they’re like “Yeah, how come whenever I watch a
video of ours on our YouTube channel, a ZAGG ad pops up?” And I’m
like “Well, I’m sorry about that. That was probably me that set you up.”
But that’s what I can do for other people. So, ways to target.
You can target any video, a specific video on YouTube, as long as it has
ads on it. You can target by someone’s YouTube channel. Again, as long
as you go on there and you see ads on it, you can put your ad right there.

You can target based on key words. So, any key words that are in the
title or the description of the video. You can target by keywords that
people search. You can target by people’s interests.
So, if they’ve been viewing videos about how to market online, then you
can put your ad on there. If that’s on their search history, then you can
show up there.
And then, also, one of the best converting targeting groups that I’ve
noticed is re-marketing. So, if anyone’s been to your website and then
they go onto YouTube and search whatever, then you could basically
have your ad basically follow them around.
GREG: So, it’ll show on the front of the video that they’re about to
watch?
JAKE: Whatever they’re watching, yep. I mean, re-marketing always
has like one of the best ways to convert.
GREG: Agreed. And I remember early on, you were talking about this
versus TV advertising. Not that being that politically correct here, but
this kicks TV advertising’s ass, doesn’t it? Like, if you’re running your
TV ad, you’re sending it out to a mass market. And I’m watching it, my
grandma’s watching it, etc. We’ve got completely different interests.
Even you and I may have completely different interests.
With here, you’re able to target the exact people who you’re after. It’s
just so much smarter.

JAKE: I think there’s a couple big reasons why. First of all, I’ll go to
companies and some of the companies I work with, they spend $50,000,
$100,000 a month just on TV ads. And I say “What are you guys getting
for that? You’re spending that much, but what do you get for it?”
They’re like “We don’t know. It’s just something you’re supposed to do
for marketing. It’s branding exposure, we get this many impressions.”
I’m like “Screw impressions. Who really counts impressions as a metric
anymore? Give me a quarter or a tenth of your budget for TV and let me
show you better results and more effective results.” And it happens and
we’re able to prove that. Because we know how many people watch the
video. We know how long they watch the video.
We know if they click. We know if they go to the website. We know
how long they’re on the website. We know if they buy something. You
know everything you could possibly want to know.
GREG: Whereas TV, they’re not getting that info.
JAKE: And the other cool thing about it is the viewer that has a choice.
They can watch it or not. They can skip the ad if they want to. And
that’s not a bad thing. Some people are like “What if someone skips
your ad?” Or “I always skip those ads.” That’s a good thing. Because
you don’t want to waste your ad spend on people who aren’t interested.
Because no matter how much money you spend, certain people will
never buy your product. And why would you want to waste your ad
spend on people who aren’t interested?
GREG: Or their time, yep.

JAKE: I have an ad where I have a popup. “If you’re a marketer or a
business owner, you need to check this out. I’ve got this cool, new way
of advertising” or whatever. “If you’re not, skip this ad because I don’t
want to talk to you.” Like, it’s totally okay to segment your message and
exclude certain people. It’s not for everybody, right?
GREG: Yeah, gotcha. What about from one ad agency guy to another,
with getting in the door of some of those big companies that are doing
the TV advertising? Are they seeking you out or are you doing some
clever marketing to get their attention?
JAKE: I do YouTube advertising to kind of get people to my site to get
people to sign up. Because I have a free marketing course that I give
away for free and people can sign up for that. I also have a couple of
info products, like “How to make $1 a day on YouTube” or “How to
hack YouTube advertising.”
So, I use that to get my message out there. And a lot of the time, people
come and say “Hey, I have this bigger company” and then I have a client
brief or whatever and see if we’re the right fit to work with each other.
That’s like the only marketing I do. And most of it has been kind of
word of mouth or speaking at events, people hear me speak and
[inaudible 00:20:01] results.
GREG: That’s [inaudible 00:20:03] yeah.
JAKE: And the beauty of it is, too, like I’m on a call with a client. It’s
like there’s a ton of people doing AdWords, like a cost per click
marketing. And for the smaller people, that may not be cost effective.

Because bigger companies and bigger brands can’t afford to outspend
you to get a customer.
But with YouTube, nobody is there. The costs are so low.
GREG: It won’t be that way forever, yeah.
JAKE: Yeah and it’s not going to be that way forever. I just think cost
per view, like YouTube marketing is now where cost per click
marketing was 10 years ago. It’s at the very beginning. It’s a blue ocean.
Nobody is there. And the few people that are willing to test it out and
experiment with it, I think they can do really well.
GREG: I agree. It’s an exciting time in history that we live, definitely.
So, what about some of the tech legal stuff? So, when you’re putting
together a video for an ad, is there any specifications on size and quality,
etc. that we would need to meet?
JAKE: Yes. I actually have a checklist, like a video checklist that I have.
Sometimes, we do the videos. And the cool thing is, when people follow
this formula…your average click-through rate on TrueView, I think
would be about 0.75 to 1% click-through rate. But on the videos that
follow this formula, we’re getting like a 5% click-through rate. Or a 3%.
So, it goes quite above.
So, the first thing I have is cut out your stupid logo for five seconds at
the beginning. And get someone’s attention right off. Like come and
present your value. And then, also, the whole purpose of this video ad is
to get people off of YouTube and onto your website.

And so, I say “Build the video around the click.” Whatever you need to
do to get them to click the ad before 30 seconds, that’s not spammy and
sketchy. Do that. Get people to click before 30 seconds. Put a button on
there. But you also need to capture your people’s attention. Like show
the value that you have.
And a strong call to action. Every video needs a strong call to action.
GREG: So, from a formula point of view, you’re actually, initially,
you’re calling out the people you’re after? Like “Attention business
owners and Internet marketers,” that sort of thing?
JAKE: Yep. Like what I did. “Are you looking to grow your YouTube
channel?” Or “Are you looking to…” I’m trying to think of what else
we’ve done in other industries.
I had work with a client, they sold vehicle accessories for your truck or
your car, whatever. Like “Hey, are you a truck owner? Check this out.”
Or whoever you’re trying to talk to, your perfect customer, call them out
and [inaudible 00:23:16].
GREG: Then they’re less likely to do that skip as well, aren’t they?
Because they know you’re talking directly to them.
JAKE: Yeah. And like I said, if they skip it, if they’re not a truck owner,
you don’t want to waste your money on people who don’t own trucks,
right? You could almost say “Hey, if you don’t own a truck, skip this ad
and it’s not for you.” Or whoever your customer is not, like I said.

You want a click, regardless. Whether it’s a click to your site or a click
to skip the ad. I think that’s a good goal to have, that’s the purpose.
And that’s another cool thing about this whole platform, right? TV
advertising is such a passive experience. You just see an ad or a
commercial. Or half the time, you’re on your phone and you’re in the
other room and you don’t see it.
Whereas with this type of advertising, it’s engagement. They’re either
going to click to your website or they’re going to skip it. Either way, it’s
a benefit for you. Because if they skip it, awesome, you’re not wasting
your money on them. And if they click, obviously they’re interested or
they’re relevant.
GREG: So, in some ways, it’s got both a direct response component and
an element of branding as well? Because like you said, you were getting
your personal brand out there. But you were also getting people to click
through to your site. So, it’s like re-marketing where you can get your
brand out there, as well as get that direct response of people coming
across. Very cool.
You spoke a little earlier about AdWords. Is the AdWords side of things
very difficult for those who don’t know AdWords? Would they need to
speak to an AdWords partner to make that bit happen? Is that something
you guys can help with as well?
JAKE: Yes and no. It depends…three years ago, I had no idea what
AdWords was. I never really used it. So, I kind of got into it and taught
myself how. But then people who have at least tried one campaign on

AdWords or set something up, I think it’s very familiar to them. And it’s
a quick pickup.
But then some people who have never tried it. If you’re dedicated to it
and you want to learn it, I think you can learn it.
GREG: Okay. Is your agency still taking on…you’ve still got room to
take on more clients at the moment?
JAKE: Yes. Always, right? There’s a couple types, right? There’s people
who want to do everything themselves and learn for themselves and
maybe don’t have the money to pay someone else to do it, but have the
time and willpower to kind of learn it themselves.
And so, I have a course. I call it “How to Hack YouTube Advertising.”
And I’ve kind of gone through what I do with my clients. From how to
create the ad, the video checklist. Like what are certain things that
everybody needs to have?
And then, I do a screenshot tutorial of how I create my first campaign in
AdWords and how to create targeting groups in AdWords. And how to
put your video in AdWords and all kinds of step by step instruction.
And then, if the company is profitable and they’re okay spending some
money to make more money to find that person to get their message in
front of the right person, I have a client brief that we have people fill out.
Because I also want to make sure that we’re the right fit, too. I don’t
think it’s the right fit for every company.

And so, if it makes sense for the both us, then let’s continue this
relationship and let’s see if we can make it work. And if not, there’s that
product I have that will teach them how they can do it as well.
GREG: Okay. And is VideoPower.org the best way to find you online?
JAKE: Yeah, so it’s VideoPower.org. And I have a ton of blog posts that
I post up there on some case studies that we have. I also have a free
video marketing course that people can sign up for. And this was
something that I was going to charge $47 for, but I decided “Let me just
make it free and give it to everybody to invest in their relationship.”
So, that’s something I give away. And from there, you can find the other
kind of courses and products that I have.
GREG: Brilliant. And I’ll include a link below this anyway to make it
easy for people. Really exciting spaces and certainly, we’re going to test
it a lot more from here on in. So, any last words of advice for people
who are new to this area of YouTube marketing?
JAKE: I think you’ve just got to try it and experiment, right? I always
try and correct people when they introduce me as an expert. Because,
really, I don’t consider myself an expert. I find there are no marketing
experts. There are only expert testers and experienced marketers.
So, this is something that I’ve experimented with and it’s worked. And
every new client or every new project…it’s the same kind of steps to get
there, but it’s also a new experience.

I always like to say “You know, I don’t know if it’s going to work. But
let’s try it and see. Let’s throw some stuff against the wall and see if we
can get something to stick.”
GREG: Yeah, test and measure.
JAKE: And so, that’s what we do. And so far, I think the majority of my
clients, we’ve been able to hit their goals of cost per acquisition or cost
per conversion. And in most cases, we’ve been able to even get under
that to even outperform…well, it’s not hard to outperform TV
advertising because they can’t really measure that.
But in some cases, we’ve been able to outperform their cost per click
marketing as well.
GREG: Wow. One last thing I just thought of then is have you worked
with any eCommerce stores or had any success with eCommerce stores?
Because I found with a lot of different marketing platforms, eCommerce
stores find they’re great at building brand awareness and that sort of
thing. But it’s more difficult to drive sales?
JAKE: Right. So, one of my clients, they actually got the fastest top 20
fastest-growing eCommerce stores. I’d been working with them for the
last six months. And the first month, we probably spent $5,000. Not one
conversion.
So, you’re first thinking “Oh, my God. This sucks. What the crap?”
Well, then, the next month, we spent I think the same thing, $5,000. And
we got I think it was like 10 conversions or whatever. And a customer to

them is worth around $300. And they’re willing to spend $75 to get a
customer.
And again, it’s an eCommerce store. But after spending the money, we
were able to see the holes in the campaign. You’ve got to spend money
to see where the money’s going and then where the money just kind of
drains through. Then plug a hole there, plug it up. And so, we do that.
But by the third month, I think we spent $10,000 and we made $30,000.
GREG: Wow. Because what’s interesting about that, most people would
have killed it at the end of the first month.
JAKE: It usually takes three months for it to work. And that’s also
because the first month we went in there, I said “Your videos are
horrible. They’re good videos, but they’re not made for TrueView.”
They had their own kind of production team that they worked with. And
I had them follow this formula and had them make new videos.
And that third month was when it was actually kind of was put into
place. So, you were able to see that for it. So, last month, we spent
$12,000 on TrueView ads. And they made I think close to $80,000 in
online sales.
GREG: Wow. That should be a good testimonial for your site, that one, I
would say, over time.
JAKE: Yeah. They’ve been fun to work with.

GREG: Excellent. That shows it does work in the eCommerce space.
But like you said, you test and measure. Fantastic.
Hey, Jake, just one final question if I can. How can our readers,
listeners, subscribers and members find more info about you online?
And I know you said you had something very cool that you could do for
the Internet marketing magazine community in regards to your course.
JAKE: Yeah. You can find us on VideoPower.org. And on there, I have
a free course that I created to give out to people for free. And have some
products on there as well.
And then also, for your readers, just because we’ve been talking about it,
I just launched “How to Hack YouTube Advertising.” That whole
product release. If you go to VideoPower.org/IMM, Internet Marketing
Magazine, there’s a discount code that they can use that will give them
$100 off the course, which I have priced at $297. So, you can basically
get that for $100 off and it teaches them that exact hacking YouTube
strategy that I use for myself and that I use with clients.
GREG: That’s awesome. Thank you very much for putting that together
for our community. It’s very much appreciated.
JAKE: No problem.
GREG: Awesome, Jake. Thanks for sharing these valuable and timely
insights. Like I said, it’s very much appreciated.

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing interview

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