Mais conteúdo relacionado Mais de Werbeplanung.at Summit (20) 15.07.2010 Opening Keynote Clara Shih Hearsay Labs1. Business in The Facebook Era Preparing for a New Kind of Customer Relationship Clara Shih Author of The Facebook Era 3. Welcome to The Facebook Era facebook 475M users 22B minutes a day linkedin & twitter 50M each 4. Facebook usage in Austria has increased 38% YTD In Austria, Facebook is the most popular social network (followed by sms.at and MySpace) 6. Social media is a top focus for business 73.5% of companies consider social media a top priority for 2010. —CMO Survey, February 2010 20. Evolving our metrics Social CLV =CLVold + Word-of-mouth referrals + Customer support cost savings + Sales resulting from idea contributions 22. Please stay in touch Clara Shih CEO, Hearsay Labs facebook.com/thefacebookera clara@hearsaylabs.com Book signing during cocktail reception Featured in The New York Times Used as a textbook at Harvard Business School