“Green Harvest” is a startup company founded by some university students. This company creates organic hair & skin care product. This company was founded 1st January 2017. The company initially started with developing products like Organic Face wash, Body wash, Organic Hair oil and Herbal soap. With increase in buying capability, raising concerns for health safety, growing consumer awareness about the hazards caused by synthetic chemicals and increasing green consciousness the demand for organic cosmetics is on rise. This company will target similar women who are conscious about their skin health and believe in looking good naturally. The primary marketing objective is to capture approximately 10% of organic cosmetics market in Bangladesh within the next 5 years, increasing the company’s annual sale to nearly 20 million

1. Green Harvest
(Look Beautiful Naturally)
Marketing Plan

2. MISSION:
• High quality manufacturing and research.
• A creative marketing plans.
• Development of a wholesale distribution
network.
• The successful launch of a “Green Harvest”
Web presence.
• The successful launch of a consumer
catalogue.
To establish “Green Harvest” as an important Organic brand
that represents quality in skin care, Hair care products. We
will accomplish this in the following ways:

3. SITUATION ANALYSIS
Green Harvest’s owner-director analyzed the situation using
4C framework.4C stands for
Customer
Green Harvest is entering its first
year of operation. It has tied up
sales with one large retail chain,
which will be opening 80 stores all
over Bangladesh in the next 5
years. This company already has 5
stores in operation, mainly in
Mirpur, Dhanmondi, Gulshan,
Uttara. Green Harvest is also
negotiating with another small
retail chain. These 2 retail chains
will take care of about 20% of
Green harvest sales in the first
4months
Competitors:
The beauty industry is highly
competitive and, at times,
subject to rapidly changing
consumer preferences and
industry trends. A wide range
of skincare cosmetics
products are offered by
various brands like Jands by
Scicosso, Kona by
FarnazAlam, Aarong, Almas
Pricing for organic cosmetics
is higher than traditional
chemical-based cosmetics

4. Company:
Green Harvest is a small
company. The company is
owned by five partners Sultan
Mahmood, Sumyia Shikder Safa,
Antora Datta, Kh.Rifat Hossain &
Imtiyaz al Mahmood. All of them
have held senior management
positions in this area.
Context:
The annual production of all products is
estimated to be about 1million tons.
More space is coming due to the
shortage of farm labor and promotion
of this company. Due to rapid growth in
organized retails and promotion of
Organic products, production is
expected to grow at the rate about 10%
per year.

5. MARKET OPPORTUNITY AND ISSUES:
• Assuming just about 10,000 products
consumption per month the annual sales is
120,000. “Green Harvest” is thinking to tie up
with exporting their product in many countries
within 8-10 years.
• The keys to success of this company are
providing quality product a good Team work,
Product logistics control, Access to quality raw
material at low cost, which remunerative to the
producer, is another requirement for success in
this market.

6. Year Sales (Unit) Taka
2017 5,000 1,000,000
2018 8,000 1,600,000
2019 10,400 2,080,000
2020 13,200 2,640,000
Sales Forecast :
this forecast is made by assuming the annual sales of previous year & price of the product.

7. 1.Revenue tk.64,000
2.Variable Cost tk.35,000
3.Contribution cost tk.13,000
4.Fixed cost tk.1,000,00
5.Break-even volume
= tk.7.692
Break-even sales would be
At 30% of the capacity
Break-even Analysis:

8. PRODUCT ANALYSIS:
Hair Care
• Hair fall solution
• Hair Mask
• Hair Oil
Skin Care
• Face Wash
• Face pack
• Body wash
• Soap
Product features are:
• All Natural – no artificial color, or fragrance
• Lead, Parabens and Mineral oil free
• No Animal Testing
• Formulated to enhance skin health

9. MARKETING MIX:
Product:
“Green harvest” products will be sold all over
the country. As awareness takes hold and
retails availability increases, more product
lines will be introduced.
Price:
There is a lot of price variation
between products offered by
luxury brand and other brands.
Green Harvest will follow
customer vaule-based pricing
strategy, given that Green harvest
claims superior quality. It must be
careful not to position itself as a
lower cost alternative.
More Hair care
products will be added
to the product line. All
aspects of marketing
mis will be consistent
with this company.

10. Place:
This will allow
for differentiating
the brand based on
product features (all
organic ingredients with no
artificial color or fragrance). In
the second year of the
operation, all types of product
will launched under Green
Harvest in few major towns like
Ctg. Syhlet , Rajshahi etc. Promotion:
Based on the information in the distribution
network sections, Green Harvest will employ a
selective distribution strategy with well-known
retail stores. This company will aslo promote
their products through online websites,
facebook and other social media. Green harvest
will also partner with local beauty salons to use,
showcase and sell its products.

11. CONTINGENCY PLAN:
• What if we don’t get supply
of raw materials in time?
If we lost supply of raw
materials for any kind of
accident happened in roads,
we have to store some
products so that we can use
them when we need them.
• What if our key documents were
destroyed?
To keep our documents safer we need
keep a backup of all our key documents.
For example: we will make a backup on
our computer or laptop and also make a
backup on papers so that if one gets
destroyed another can give us backup.

12. • What if one of your best staff
members quit?
If one of us quit this business we will
appoint someone as soon as possible,
till then we will divide his/her work
among us. So that it can’t disrupt our
business.
 What if the price of the raw
materials increases?
If the price of raw materials
increases, we will try to
balance the price of our
products and manufacturing
cost.

13. THANK YOU