This document discusses how creativity is an everyday part of business. It argues that businesses must create everyday through activities like making sales, providing good customer experiences, hiring employees, and contributing to social causes. Creativity occurs both individually and organizationally and is a driver of innovation. The document outlines different approaches businesses can take to cultivate creativity, including working approaches that involve gathering ideas and developing them into plans through actions, background research, development, execution, and evaluation. It advocates using whole-brain thinking and considering constraints, outreach, and idea flows to foster creativity in business operations every day.

1. How & Why Creativity is an Everyday Job in
Business
A SlideShare by:
Sue-Ann@WriteMixforBusiness.com

2. If You Own A Business,
You Must Create
Everyday!
That's what I'm saying...

3. In Your Business, You MUST
Create Everyday & You Do:
• You create business by making sales
• You create happiness by providing a positive customer experience
• You create economic value by hiring people and buying materials
• You create impact by contributing to environmental issues, charity
events or by mentoring
• You create meaning for what your business brings to people and why
it’s important

4. But there's so much more...
Creativity on an individual basis and organizational levels are a key business driver
and characteristic of the most innovative businesses.

5. B
E
C
A
U
S
E

6. Creativity Begins When You Do
Because:
Creative Intent factors in
at every point in building your
business and brand

7. Creative intent
encompasses all
Communications:
• NAMING STRATEGY
• TAG LINES & BRANDING
• MISSION, VISION & VALUES
• MARKETING/AD CAMPAIGNS

8. But There’s Way More to Creativity in Business
than just Effective Communications
...“creative people know that
creativity finds expression in
many ways..."
Ann Handley
MarketingProfs

9. Marketing TO
Someone has
Become Marketing
WITH Them

10. This Juxtaposition in Marketing Calls for
Creativity in Business More Than Ever
Innovation is, in some respects,
a culmination of creativity that
builds upon itself and becomes
greater and greater.
Innovation is a transformation that stems from creativity.

11. But where does it come from?
Quiet...shhh

12. Cultivating Creativity
• Individual contributions: from your
customers (GoPro Users Example)
• From: each and every person (by
allowing/practicing an open flow of
all ideas) starting within yourself
• Ideas collected: to ignite creativity,
or find it, as an ongoing process in
business operations, everyday.

13. Approaches to Grow Creativity on
3 Levels:
Working
Approach
To Grow, Develop & Evolve
Individual Insight into
Group Action
Group
Approach
A Constraints Perspective
Reflecting Environment of
Businesses
Cause &
Effect
Approach
"Creativity Outreach"
Extending Creativity to the
Community and back again

14. Embrace Creativity with an
Open Forum & Flow for:
• Ideation Creation and Building
• Data-driven Development
• Plan and Strategy
• Execution
• Analysis
Start with a WORKING APPROACH TO
CREATIVITY

15. Use Whole-Brain Thinking Skills
As presented by Linda Naiman, founder, Creativity at Work

16. Creativity: Take a
Working Approach
using
A, B, D, C, E

17. A: Action
• Start: with a Compelling
Idea or Thought!
• Test: Does it Spark Interest
and offer possibilities for a
better solution?
• Test: Does it Create Desire
and Curiosity to know more
and expand on initial idea?

18. B: Background
Gathering your "Characters in Creativity"
Research all aspects
as you build on an
idea, adding
information, and
expanding as you go
with data and
findings, examined
from every angle.

19. D: Development
Plot Design.
Developing creative
impact from viable ideas,
coupled with data and
other considerations,
designed into an actual
plan with a strategy and
timeline, set to implement.

20. C: Climax
Execution.
Bringing it all together
to make things happen,
creating change, even
innovation, for results.
Implementation.

21. E: Ending
There really is no ending.
This is about evaluating
results and what they
mean, then refining to
continually improve.
No ending in sight@-@!

22. For more details and useful links on this topic, see the
original article by Sue-Ann:
http://kikolani.com-creativity-everyday-job-business.html
Next SlideShare: How and Why Creativity is an
Everyday Job in Business: Part 2
A Group Approach-Constraints
A Cause and Effect Approach-Creativity Outreach

23. By: @SueAnnBubacz
http://WriteMixforBusiness.com
2016 SlideShare

24. SlideShare References:
canva.com source for Sue-Ann Bubacz visual creations
Photography by: Carole Robinson, slides: 16, 20, 21
Other photography by: Sue-Ann and Jim
CreativityatWork.com source for: Slide 15 including visual
kikolani.com source for first publication of original article by Sue-Ann
Bubacz, basis for this SlideShare
THANK YOU VERY MUCH FOR CHECKING OUT THIS ORIGINAL WORK:)
WriteMixforBusiness.com